Our ColorAI module tags every SKU with precise color data automatically by analyzing existing images—helping you cut returns, speed up go-live, and group colors into categories—all directly inside your Pimberly PIM.
Color is one of the most powerful product attributes in eCommerce. In industries like fashion and apparel, it’s often the deciding factor in a purchase, while in every category it plays a critical role in product discovery and customer experience. Rich, accurate color data powers better search, filtering, and selection, helping shoppers quickly find what they want and reducing friction in the buying journey.
ColorAI uses advanced image recognition technology to automatically identify the colors in every product or garment you upload. As soon as images are imported into your Pimberly DAM, ColorAI analyzes them and generates precise color data, including hex codes, without any manual input.
This real- time, AI-driven tagging provides a foundation for a variety of workflows: you can categorize and filter products by color, extract accurate color information for product listings, improve search and discovery on eCommerce channels, and even support merchandising and analytics decisions.
By automating color identification, ColorAI reduces errors, speeds up product launches, and ensures your color data is always accurate and consistent across your catalog.
Detect, record, and align your product color data at scale.
How does Pimberly’s ColorAI detect colors in my products?
ColorAI uses advanced image recognition technology to analyze product images and automatically detect every color present. It generates precise hex and RGB codes for each detected shade, providing consistent and accurate color data across your catalog.
Can the Pimberly ColorAI feature handle large catalogs or bulk imports?
Yes. ColorAI processes images automatically as they are imported into your Pimberly DAM, allowing you to generate color data for thousands of SKUs at once without any manual intervention.
How can ColorAI help with marketing campaigns?
By categorizing and standardizing colors, Pimberly’s ColorAI makes it easy to group products by season, palette, or mood. This enables marketers to create curated collections, targeted campaigns, and even color-informed copy for product descriptions.
How are Pimbles different from CopyAI?
CopyAI focuses on automating the copywriter’s workflow. It’s available directly in the product description section, giving copywriters the freedom to generate multiple versions of product marketing copy, make edits and iterations, and keep their entire workflow inside Pimberly. Pimbles, however, is a separate workflow where you apply AI to selected product attributes. This makes Pimbles more versatile, supporting a wide range of use cases beyond marketing copy, including metadata generation, content enrichment, standardization, and compliance validation.
