What is a Product Review?
Product review is the process of evaluating product information to ensure it is accurate, complete, consistent, and ready to be published or distributed across sales channels.
In Product Information Management (PIM), product reviews are typically part of a product data workflow. Teams review product descriptions, specifications, attributes, digital assets, and other product information before approving it for ecommerce websites, marketplaces, catalogs, and other channels.
Product review can also refer to customer feedback or ratings about a product. In a PIM context, however, the term refers to the internal review and approval of product information.
Product Reviews and PIM
A Product Information Management (PIM) system can centralize product information and support the review, enrichment, validation, and approval of product data.
Instead of reviewing product information across spreadsheets, emails, and disconnected systems, teams can use a PIM platform to manage product data in a centralized environment.
PIM workflows can also help route products to the appropriate users for review and approval, while validation rules can identify incomplete or incorrect information before products are published.
Once product information has been reviewed and approved, it can be distributed to ecommerce platforms, marketplaces, websites, catalogs, and other sales channels.
Related Terms
Frequently Asked Questions
What is a product review in PIM?
A product review in PIM is the process of checking product information for accuracy, completeness, consistency, and compliance before it is published or distributed.
What product information is reviewed?
Product reviews can include product attributes, descriptions, specifications, images, documents, categorization, compliance information, and channel-specific requirements.
How does PIM support product reviews?
PIM software provides a centralized location for reviewing product information and can support validation rules, workflows, approvals, and data quality processes.
