TIMCO Cuts Product Data Export Times by 90% with Pimberly
“Exports that used to take around two weeks now take less than a day — it’s a doddle!”
Sara Lewis, Marketing Operations Manager, TIMCO
Reduced data export time from 2 weeks to minutes
Increased TIMCO product listings on retail partner websites
Scheduled exports to retailers when data changes or new products released
Easier and quicker access to digital assets for retail partners
- Sector: Distribution
- Industry: Construction
TIMCO streamlined complex customer data exports and eliminated system timeouts by centralising product information in Pimberly, enabling repeatable workflows that now run reliably within hours instead of weeks.
About TIMCO
TIMCO (T I Midwood & Co) is a leading UK-based distributor of fixings, fastenings, and hardware with thousands of SKUs across multiple product categories. Serving builders’ merchants and specialist retailers across the UK and Ireland, TIMCO has built a strong reputation for quality products, reliable service, and rapid availability. As their catalogue and digital channels expanded, managing complex product data became a growing priority.
The Problem: Slow, Manual, and Unreliable Data Exports
Before Pimberly, TIMCO’s customer data exports were slow and heavily manual, often taking up to two weeks to complete. Large data sets regularly pushed existing systems to their limits, causing timeouts and forcing teams to run smaller exports in batches. This slowed productivity and delayed customer onboarding. As TIMCO expanded into new channels and formats, including BMF (Builders Merchants Federation) Template, replicating complex multi-tab exports became increasingly challenging. Even small changes meant recreating files from scratch, adding to delays.
The Solution: Automated, Repeatable Channel Workflows
With Pimberly, TIMCO centralised product data and created dedicated channels and templates for repeatable exports. This allowed the team to build configurable output formats tailored to each customer’s needs.
Automated workflows now generate complex multi-tab BMF exports instantly, pulling data through predefined queries. Once the templates were created, repeat requests became as simple as running the channel, eliminating manual formatting.
Pimberly’s robust export handling also improved stability for large data pulls, preventing timeouts and enabling tens of thousands of records to be processed in hours rather than days.
These improvements gave the marketing ops team confidence that exports would be fast, consistent, and reliable every time.
Outcomes: Faster Turnaround and Greater Efficiency
After templating and channel setup, TIMCO reduced customer-ready data export turnaround from two weeks to less than a day, a dramatic efficiency gain that accelerates onboarding and improves customer service.
Large queries now run reliably. One example export processed 36,000 container records in about two hours, thanks to Pimberly’s improved timeout management and stable processing environment.
The multi-tab BMF export workflow means repeat requests can be fulfilled instantly, without rebuilding files or referencing external spreadsheets. This frees up time for value-adding work and reduces operational friction across sales and product teams.
TIMCO now benefits from a faster, more scalable process for delivering customer-ready product data. With automation, repeatability, and stability built into their workflows, the team is well-positioned to support future growth and evolving channel requirements, all powered by Pimberly.
Easily Import
You can quickly import data into Pimberly from multiple sources in any form. The platform can connect to all your supplier, manufacturer and data feeds in minutes. You’ll see faster product on-boarding with less work!
Centrally Manage
Pimberly manages all of your product information, attributes and assets. Dashboards give a clear view of completeness across product ranges, and with the power to handle unlimited SKUs, Pimberly grows with your business.
