Infographic: What is Product Information Management?

What data can you manage in a PIM system?

You have massive storage capabilities with PIM systems. As a result, you can store a whole host of data. Here’s an overview of what you can store and manage within your PIM system:

• Basic info like SKUs, product codes, and stock data
• Technical information including weight, dimensions, and key features
• Product relationships for kits, bundles, and different product types
• Marketing data such as product descriptions and customer reviews
• All forms of digital assets, from images, and videos to CAD file formats and PDF documents

To add to that, you can store data in multiple languages if selling across multiple geographies. Overall, having centralized product data means you always have full visibility of the accuracy and completeness so you can deliver the best experiences to ensure customer satisfaction every step of the way.

Who uses a PIM solution?

Understanding PIM enables you to get the best use of it across the business. Consequently, this promotes a more collaborative way of working. Here’s an overview of the different teams who will use PIM:

• eCommerce teams can easily set up multiple channels and tailor data to meet specific requirements
• Product Managers have full visibility of products as they move through the development lifecycle
• Marketing & sales can ensure consistency across all channels and optimize product content for SEO to drive more sales
• IT teams can integrate with internal and external systems and provide secure access at all times
• C-Suite can empower team members to work to their full potential to create exceptional product experiences that boost revenues

What are the business benefits of PIM?

If you’re managing multiple product lines across several different sales channels, it can be a difficult process to manage. Therefore, being able to streamline that process is key in enabling you to focus on wider business objectives, which is a key advantage of PIM.

Overall, here are some of the things you’ll gain with PIM functionality:

• Automated processes to boost productivity
• Accelerated time to market
• Improved visibility with powerful SEO
• Extended reach of your products
• Guaranteed accuracy across your entire product catalog
• Higher Average Order Values and online revenues

Further reading on this:

“What is Product Information?” infographic

Here’s our Infographic that gives an overview of what you can achieve with a top PIM software solution like Pimberly: