Pimberly Joins Bathroom Manufacturers Association as Affiliate Member

Manchester, UK – 13th June 2025 –

Pimberly, the UK’s leading Product Information Management (PIM) and Digital Asset Management (DAM) platform, is proud to announce its new status as an affiliate member of the Bathroom Manufacturers Association (BMA). The move marks a deepening of Pimberly’s commitment to the bathroom industry and its growing network of manufacturers and retailers across the UK. 

Pimberly already supports several high-profile BMA members, including Abode, VADO, and Aqualisa, enabling them to deliver consistent, high-quality product content across every channel, from digital storefronts and in-store experiences to printed catalogues and B2B sales tools. 

Martin Balaam, CEO and Founder of Pimberly, commented: 

“The bathroom sector continues to be a strong area of growth for Pimberly, and we’re proud to support industry-leading manufacturers like Abode, VADO, and Aqualisa. As product data becomes central to driving omni-channel success, from digital channels and in-store experiences to printed catalogues and digital sales enablement tools, we’re excited to help more BMA members deliver consistent, high-quality product experiences across every route to market. Our mission is to empower manufacturers with industry leading AI eCommerce tools they need to scale efficiently and stand out in a competitive, design-led industry.” 

Pimberly’s platform provides a centralised solution for managing complex product information and digital assets, tailored to the needs of fast-moving, design-focused sectors like bathrooms. The company is seeing significant momentum in this vertical, with ongoing projects spanning both manufacturers and specialist retailers. 

As part of its engagement with the industry, Pimberly will be exhibiting at the Installer Show at the NEC Birmingham from June 24th – June 26th, showcasing its latest innovations in product data automation, AI-driven content generation, and seamless integration with various platforms.