How to Choose a Domain Name for Your Business

You’re not alone if you find it difficult to come up with ideas for domains or if you discover that they are all taken. Fortunately, there are a few actions you can take in creating the ideal domain for your company or blog.

One of the most important choices you will have to choose from as a website owner is selecting a domain. The incorrect domain might hinder traffic to your website, damage the reputation of your company, or even provide squatters with the opportunity to use your website as a front for illegal activity.

So, how can one pick the ideal domain while avoiding all of that? Thankfully, choosing a successful domain doesn’t require a lot of thought. You should be able to make an informed decision if you conduct your due diligence, adhere to your brand, and make the content easy to utilize. Continue reading to find out how to choose a great domain name and why that choice is so important.

Tips for choosing domain names

Here are some great ‘choosing domain name tips’ that you can use to choose a name that is easy and perfect for use:

Avoid Numbers and Hyphens

When reviewing how to choose the best domain name, you must remember – mistypes occur frequently and are beyond your control. However, you may reduce the likelihood that users will misspell your domain by leaving out the hyphens and digits. Keeping your domain free of hyphens and digits also makes it mobile-friendly. Typing a URL on a phone requires you to switch between the alphabet and numeric keyboards, increasing the likelihood of errors, misspellings, and confusion.

Keep It Short and Memorable

Should you be lucky enough to have access to a brand name, you should attempt to register it as your domain. This facilitates customers’ ability to locate you online and link your company to your website. The.com is what you should have if at all possible, but .co and.net can be good substitutes. Whatever name you decide on, make sure it’s brief, to the point, and simple to recall. Brevity is key when looking at how to choose a domain name for a website.

Don’t Forget to Add a .com

In terms of choosing the right domain name, there is disagreement over which domain extension will bring in the most traffic. With more than 78% of businesses utilizing it, the.com extension is among the most well-known and reliable. Additionally, a “.com” key is commonly seen on cell phones, which facilitates typing your domain out.

Include SEO Keywords

When searching, try using keywords, but only if they make sense. Search engines can learn about the topic of your website from a term in your domain. You might appear higher in Google search results if your material is of excellent quality and your user experience is positive. To make your brand name stand out, use creativity and combine keywords with your name. Add your company name after a few basic keywords that best describe your items.

Research Your Domain

Make sure that the name you’ve chosen for your domain isn’t already registered under another company’s trademark, copyright, or other legal restrictions. It may lead to a complex legal situation that could end up costing you a lot of money and your domain!

Choosing a domain name for business

Still wondering how to choose a domain name for your business?

Consider navigating the internet by entering lengthy numerical sequences into your web browser’s address bar. All of your favorite websites’ extensive sets of numbers would require memorization. Or do some research on them. The internet would be much more difficult to navigate!

Domains were made for this reason. They are a component of the wider Domain Name System (DNS), which enables users to traverse the internet by typing word combinations into the address bar rather than long, tiresome strings of digits. Your domain serves as your website’s address, which is the special word or phrase that users enter in an address bar to access your website. 

More than a name

In this way, domains fulfill a very useful purpose, but they do more than that. If you’re a small business owner, freelance photographer, or an international organization, your domain name frequently serves as the first impression that someone interested will have of your brand. This is the reason why selecting the appropriate domain is crucial. It is just as crucial to the branding of your business as your name or logo. Many key factors needed to be taken into account when looking at how to choose the best domain name.

It’s also crucial to select a domain using known best practices. 

A domain should not be very lengthy. That is viewed by many as spammy and suspicious. Additionally, you want it to be memorable and catchy so that visitors to your site will have no trouble finding it again.

Changing a domain

Keep in mind that it can be difficult to change your decision when choosing a domain name for your business. While it’s not impossible, it may result in unfavorable effects like decreased traffic and website outages. Because of this, it’s advisable to choose your domain name carefully right away to avoid having to change it later. Next, we’ll look at a few more things to keep in mind when deciding how to choose the best domain name for your business.

How to choose an eCommerce domain name

We’ll go over how to choose a good domain name for your e-commerce business in-depth here. Choosing new domain names is far more complex than it might seem!

You can use these suggestions whether you’re buying the domain for a customer or yourself.

Register Your Brand Name

Your brand and domain are closely associated. Imagine what would happen if Coca-Cola or Apple had registered CarbonatedSoftDrink.com or CoolTechnology.com, respectively. These domains simply lack the same tone.

Choosing a new domain name that corresponds with your brand name is recommended. By doing this, brand misunderstanding is avoided. Now consider the scenario where a user enters your brand name in their browser only to be taken to an entirely other website. They will probably become perplexed, which could cause them to stop believing in your company.

Include Keywords

The process of getting your website optimized to rank for your goal keywords in search engines like Google is known as SEO or search engine optimization. Getting a domain name registered with your target keyword is an additional strategy you might use if getting organic search traffic is your main goal. Including keywords is one of the best possible tips on choosing a domain name.

It is advantageous for both users and search engines to have relevant terms in the domain name. Users will know what the site is about without having to click through, and search engines will have a clear idea of what the website is about.

Avoid Trademarks

If the domain name of your business is too similar to an established company or trademark in the same industry, people will nearly always visit the website of your rival rather than us. Additionally, you could get into legal issues. It’s probably not a smart idea to register a domain name that contains the word “apple” (such as AppleSupply.com) if you want to sell electronics online.

How to choose a domain name

However, if you operate an organic farm and sell apples to consumers all over the world, it should be OK to register a domain name that contains the word “apple” (such as OrganicApples.com). If you’re unsure, it’s better to speak with a trademark attorney.

Keep it Short

Shorter domain names are frequently preferable because they are quicker to put into a browser and are simpler to read. In addition to being simpler to recall, shorter domain names are more likely to be “catchy.” Visitors are more likely to remember a name like Gamify.com than OnlineVideoGameBuilder.com, for instance.

Although it might not seem like much, being able to keep visitors on your website can offer you a significant online competitive advantage. It implies that when customers need your goods or services later on, they will be more likely to remember your brand.

What must be considered when choosing a domain name

How do you choose a good domain name?

Here are a few more things to consider when choosing a domain for your e-commerce business:

Pick a Flexible Domain

You don’t want to be so exact that your website can’t expand, even if you should be sufficiently precise to draw visitors. For this reason, while selecting your domain, it’s a good idea to consider how your website or business may grow over time.

Research Social Media

Ideally, your social network handles should match your domain name, or at least closely resemble it. Therefore, be sure to check social networking sites to determine if matching handles can be purchased in addition to domains while you’re checking their availability.

Check the Domain History

After you’ve decided on a fantastic domain name, it’s crucial to research it a little before acquiring it. Even while some names are brand-new, a domain you’re interested in once probably belonged to someone else.

Look Out for Deals

Prices for domain names can differ significantly based on a variety of criteria. However, if you’re just starting with website development and domain registration, you might be lucky enough to locate inexpensive introductory costs, which would allow you to get excellent domain names at significant savings. Don’t wait to act if you come across a fantastic offer on a quality domain name!

Bottom Line

In today’s age, it is imperative to own a unique and attractive domain name for your e-commerce business to attract as much clientele as possible. Working on all the beneficial and easy tips mentioned above, you can easily navigate how to choose a domain name for your website. Don’t forget to get hold of top-notch data management software to further enhance your e-commerce site, for which you can contact us at Pimberly for the best service in town.