PIM for Bathroom Businesses

Turn Complex Bathroom Ranges into Complete, Accurate and Rich Product Information

When product data is complete and consistent across every channel, customers trust what they see. Pimberly centralises detailed specifications, finishes, and assets, helping bathroom businesses improve online sales while reducing costly errors, returns, and installation issues.

It’s Time to Fix Poor Product Data for Builders’ Merchants

POOR DATA DAMAGES SALES AND CUSTOMER TRUST

Managing detailed data across taps, suites, furniture, and accessories is difficult, especially with multiple finishes and installation requirements. Inconsistent formats and measurements create errors across websites, catalogues, and in-store systems.

SLOW PRODUCT SETUP DELAYS REVENUE OPPORTUNITIES

Bathroom businesses lose revenue when new items can’t go live because data is incomplete or unvalidated. Teams need to publish product listings quickly, but manual uploads and fragmented workflows slow updates and delay new category launches, costing sales.

INACCURATE INFORMATION DRIVES COSTLY RETURNS

Missing dimensions, incorrect specifications, and outdated documentation lead to avoidable installation issues and customer complaints. Without structured validation and completed data sets, keeping bathroom products accurate across channels becomes slow, unreliable, and labour-intensive.

Why Bathroom Businesses Need Pimberly

  • ONE SOURCE FOR EVERY PRODUCT SPEC

  • ONBOARD NEW RANGES AND FINISHES FAST

  • DELIVER ACCURATE DIMENSIONS AND INSTALL GUIDES

  • eliminate pricing and attribute errors

  • MANAGE COLOURWAYS, CONFIGURATIONS, AND BUNDLES

  • BOOST CONVERSIONS WITH RICH VISUAL ASSETS

  • AUTO-PUBLISH TO ECOMMERCE, RETAILERS AND MERCHANTS

  • SCALE PRODUCT FAMILIES WITHOUT EXTRA WORK

  • REDUCE RETURNS CAUSED BY INCORRECT INFORMATION

  • KEEP COMPLIANCE DOCUMENTS ALWAYS UP TO DATE

25% Improvement in Data Completeness

“Pimberly has allowed us to really take control of our product data, making sure it’s accurate and structured properly for all our digital channels… Pimberly ticked so many of our boxes.

Jess Osborn, The Highbourne Group


Plumbing retailer Highbourne Group transformed product data management with Pimberly, improving data quality, streamlining workflows, and boosting online product readiness – driving efficiency and enhancing the customer experience.

Highbourne Group Pimberly Success Story

Bathroom Businesses Trust Pimberly

Manage Complex Variations, Finishes, and Configurations at Scale

Bathroom businesses handle thousands of SKUs across colours, materials, sizes, and compatible components. Managing this level of variation through spreadsheets creates duplication, delays, and conflicting information across channels.

Pimberly’s flexible data model and automated workflows make it simple to structure product families, manage variants, and maintain consistency across every configuration. Updates cascade automatically, keeping all variations correct everywhere.

  • Use bulk actions and workflows to update entire product families instantly
  • Model finishes, sizes, and configurations using Pimberly’s dynamic data structure
  • Auto-sync variant data to all channels with channel-specific rules
  • Reduce manual duplication with attribute inheritance and automation

Ensure Accurate Dimensions and Installation Information Everywhere

Incorrect dimensions or installation details lead directly to failed fits, high return rates, and customer frustration. Bathroom products are installation-critical, and inaccurate specs create issues for installers and retailers.

Pimberly ensures every dimension, line drawing, and installation guide is controlled and accurate through integrated DAM, validation rules, and Product Data Sheets that auto-update when data changes.

  • Enforce data accuracy using validation rules and completeness scoring
  • Store drawings, guides, and manuals using the integrated DAM
  • Auto-generate installation documents via Product Data Sheets
  • Push updated specs everywhere with automated channel publishing

Speed Up Onboarding and Launches for New Bathroom Ranges

Range refreshes and new category launches are slowed by manual data entry, inconsistent supplier files, and repeated rework. Delays limit revenue and frustrate partners.

Pimberly’s Vendor Portal standardises supplier submissions, validates data on upload, and automates enrichment using AI. New bathroom ranges move from supplier file to sales-ready rapidly and reliably.

  • Vendor Portal collects supplier data in structured templates
  • Validate and clean data instantly with automated rules
  • Accelerate enrichment using AI attribute extraction in bulk
  • Launch ranges faster with workflow-driven approvals

Manage and Distribute High-Quality Digital Assets Effortlessly

Bathroom products rely on rich visuals – lifestyle images, finishes, drawings, and 3D assets. Managing these across multiple systems leads to inconsistencies or outdated assets being used online and in-store.

Pimberly’s integrated DAM ties every asset directly to the product record, ensuring correct files are always used and updated everywhere. Automated publishing ensures accuracy across all partners and channels.

  • Manage all imagery, drawings, and 3D files via the integrated DAM
  • Auto-assign asset variations (e.g., swatches, colourways) to products
  • Publish correct assets to each channel using channel rules
  • Keep assets up to date with automated version control

Stay Compliant with Packaging, Certification, and Sustainability Standards

Bathroom businesses must supply accurate packaging data, certifications, water ratings, and sustainability information. Managing this manually is slow and risks non-compliance.

Pimberly ensures every compliance field is governed, validated, and versioned. Product Data Sheets and Catalog automatically update documents across channels to remove outdated information and reduce admin.

  • Capture compliance fields consistently using structured attributes
  • Manage certificates and documents via the integrated DAM
  • Auto-generate and update compliance sheets via Product Data Sheets
  • Maintain audit trails using workflow approvals and versioning

Support Multi-Channel Selling with Consistent, Enriched Information

Bathroom products are sold through eCommerce, showrooms, merchants, marketplaces, and trade portals – each with different data requirements. Manual formatting creates inconsistencies and outdated listings.

Pimberly standardises, enriches, and publishes product data and assets to every channel from a single source. Catalog capabilities also keep print and offline channels aligned with digital content.

  • Publish consistent data using channel-specific mapping and rules
  • Keep online and offline aligned with Catalog for printed outputs
  • Enrich products using AI-driven categorisation and attribute suggestions
  • Maintain accuracy across networks via automated syndication

Pimberly + Data Yard

As the construction sector adapts to stricter data and compliance requirements under the Building Safety Act and CCPI, Data Yard provides builders merchants and suppliers with accurate, centralised, consistently structured product data using the industry-defined Product Standardisation Template. This ensures reliable, compliant product information from a single source.

Pimberly is an active member of the BMF Product Data Standardisation Committee, helping shape and uphold these standards to ensure high-quality product data across the supply chain.

Merchants and retailers can import and validate products from Data Yard into Pimberly automatically, before using powerful automation, workflows and AI tools to turn this data into market-ready information:

  • Empower sales teams by creating product data sheets and catalogs automatically
  • Boost conversations by generating SEO-friendly descriptions with AI
  • Grow sales by syndicating products to unlimited sales channels and branches

Pimberly is an affiliate member of the Bathroom Association, the UK’s leading body representing bathroom brands, suppliers and service providers. We’re actively aligned with industry standards, best practice and ongoing initiatives that shape the bathroom sector.

Pimberly’s membership and participation in industry events means we understand the sector’s unique product data demands, shaping how we deliver a platform that helps businesses provide accurate specifications, rich content and a consistent digital experience across every channel.

Insights for Bathroom Brands

In this blog post, explore why many bathroom businesses struggle with complex SKUs, disparate data formats, and inconsistent channels, and why mastering product information is crucial to maintaining customer trust, meeting regulation, and driving revenue.

In this podcast, hear from Customer Success Manager Sam Crimes as he shares real perspectives from bathroom businesses revealing how stronger product data improves customer experience, streamlines operations, and drives commercial performance.

In this interview for the Bathroom Association’s Member Monday, Pimberly Managing Director Craig McCalley explains why product information management is a crucial part in any bathroom business’s drive towards digital transformation and sales growth goals.

Book a demo: Take Control of your Product Data

Pimberly is trusted by leading bathroom businesses to manage complex ranges, improve data accuracy, and deliver consistent product experiences across every channel. Let’s show you how:

  • Centralise product data, finishes, dimensions, and assets in one place
  • Ensure accurate specs and documentation to reduce installation issues
  • Enrich product content to boost online conversion and showroom sales
  • Reduce manual workload and speed up launches for new bathroom ranges