Pimberly Success Story: Westcoast

“We just looked at the mess of what the workflow was and what the workflow is now, and the difference is truly remarkable.

We’ve managed to increase the quality and the amount of data we handle, without increasing our headcount.
Without Pimberly we would have to hire another three skilled employees.”

IT Director, Westcoast 

westcoast Logo





1 million +


1 million +


Westcoast take control of their product data to expand their ever-growing product range

Westcoast have been operational for 35+ years and have 2.5 billion revenue. Based in the UK, the company’s distributor arm, Westcoast Limited, is a well-known dealer of major IT brands to office product merchants and retailers throughout the UK and further afield. This includes high-profile brands like Apple, Microsoft, Lenovo, Hewlett-Packard, as well as Hewlett-Packard-Enterprise.   

Today, the company employs 1600+ individuals throughout the UK, Ireland and Europe. It has gained a reputation as being one of the most efficient and trustworthy IT vendors throughout these territories. 

Supporting Multiple eCommerce Stores and Expanding Internationally

The company was using a middleware solution that was provided by their web team. This worked as an internal Content Delivery Network (CDN) and blended general ERP with mandatory attributes.  This middleware was pushed out to the product team, ultimately leading to technical debt. When Westcoast outgrew the system, they found themselves without support or resources in this area. Therefore, a more centralised system that was easier to use was required. 

The increase in efficiency through utilising Pimberly’s core functionality has helped Westcoast launch and support four online stores with rich eCommerce content. These stores include Westcoast UK, Westcoast France, Computer Centre, and a Mercato Device as a Service (DaaS).

For an ambitious company like Westcoast, international expansion was always on the horizon. With Pimberly’s easy to use channel and locale setup, they were able to launch Westcoast France in a matter of months — half the time than originally planned.  

Screenshot of Westcoast product page

Everything starts with a SKU. Without the setup and stewardship that Pimberly provides, we wouldn’t be able to do what we do today as quickly.

Chris Meredith, CRM Manager

The Power of Agility

Scanning a barcode

Finding the correct information from disparate sources was a slow process and reduced the ability to launch new products quickly. This slow time to market had a dramatic impact on Westcoast’s competitive edge.

By connecting supplier, manufacturer and data feeds as well as managing the product completeness through Pimberly lifecycles, Westcoast were able to streamline their product launches. Now, Westcoast can launch a product within three days rather than weeks, as it had previously taken before implementing Pimberly. Quicker speed to market means that they can release products before competitors, gaining vital extra selling days. 

As the company and our expectations grew, we knew we needed a standalone PIM platform that wasn’t driven by internal web developers, so we could remain competitive.


Effortless Data Management

Westcoast was struggling to keep up with the amount of stock-keeping units (SKUs) that were being set up every day. In a given month, up to 80,000 SKUs could see the light of day. This was not easy to track, nor maintain. It was time for a standalone PIM platform that was not driven by internal web developers. 

Westcoast gets huge volumes of data from distributors and content partners throughout the business. This happens with lots of feeds coming from both internal and external sources. Pimberly enables them to bring all of this data into one place. They can then define what they trust and don’t trust from a data governance perspective and push it into the relevant channels. 

I challenge Pimberly like I challenge all of my vendors and it’s still giving good value back to us. It’s obvious when something is good and is of value – you don’t need a fancy ROI calculator to tell you that.

Karl Harris, IT Director

Westcoast eCommerce Screenshot

A Community of Collaboration

Pimberly paved the way for a strong relationship with Westcoast straight away. The company came on as one of Pimberly’s beta customers. This allowed for collaboration in the development of the platform they required as a distributor.

Although Pimberly and Westcoast have subsequently gone on to grow their businesses,  the strong relationship that was forged in this initial phase has never wavered. In addition, the features and functionality developed at the start remain at the core of the Pimberly platform today. 

Pimberly came to us and said; we are building something from the ground up, do you want to be a part of this?
And this opportunity was too good to miss.


Westcoast can now process a faster future with Pimberly

Westcoast Group is expanding into European territories, with Dutch and German sites coming soon. This expansion means they need the ability to move into each region with agility and flexibility to respond to the market forces they encounter. As an acquisition-driven, fast-moving company, one of their goals is to get new data to their customers and partner companies more efficiently. 

Westcoast will use Pimberly’s API to distribute information from their warehouses to suppliers, gaining greater insight through powerful reporting, which will help shape their future eCommerce strategy. 

Start your Pimberly journey today…

Request your personalised online demo, and learn how Pimberly can transform your online strategy.

Pimberly screenshot on mac