Pimberly and ROI Hunter
Where Product Information and Product Performance meet…
The ad campaign landscape:
With marketing budgets increasingly being reduced, it’s more important than ever that brands focus on the products that drive profit. But how can brands understand which products create the biggest margins?
Google Shopping now accounts for 65% for all Google Ad clicks for retailers. But Google has strict data requirements. And it’s the same across Meta campaigns too. If your product data quality isn’t up to scratch, your campaign spend may be wasted on under-optimized products.
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