What is Product Name?
A product name is the name assigned to a specific product to identify and distinguish it from other products in a catalog. A product name is typically used across product listings, catalogs, websites, marketplaces, sales materials, and other customer-facing channels.
In product information management (PIM), the product name is one of the core pieces of information used to identify and describe a product alongside attributes such as SKU, description, specifications, dimensions, and product images.
Product Names and PIM
A Product Information Management (PIM) system provides a centralized place to manage product names alongside the rest of a product’s information.
Within a PIM system, businesses can:
- Maintain standardized product names across large catalogs
- Associate product names with SKUs, attributes, descriptions, and digital assets
- Manage different product names or localized content for different markets and channels
- Apply workflows for reviewing and approving product information
- Distribute approved product information to ecommerce sites, marketplaces, catalogs, distributors, and other channels
For example, a manufacturer may maintain a single product record in its PIM containing the product name, technical specifications, descriptions, images, documents, and related attributes. That information can then be enriched and distributed to multiple channels while maintaining a consistent source of product information.
Related Terms
Frequently Asked Questions
Where is a product name stored?
A product name may be stored in systems such as an ERP, ecommerce platform, product database, or PIM system. A PIM system is specifically designed to centralize, enrich, manage, and distribute product information across channels.
Can a product have different names across channels?
Yes. Businesses may need to adapt product names for different markets, languages, retailers, marketplaces, or sales channels. A PIM system can help manage these variations while maintaining a centralized product record.
