Pimberly & Increasingly

Homeware eCommerce – The Big Opportunity

How and why the homeware sector is dominating the eCommerce landscape

1st December | 14:00 – 15:00

Homeware eCommerce has been a winning sector over the last 24 months. Mango, PrettyLittleThing, and Alice Temperley are just some of the fashion retailers who expanded their product offerings into the homeware sector.

40% of consumers invested in their homes over lockdown which reflects the consumers who are now increasingly choosing to entertain at home. Embarking upon the homeware eCommerce journey seems to be a smart move that capitalises on the current consumer climate.

But, the success hasn’t necessarily been felt for all homeware brands. For one thing, how easy is it to just enter a brand new sector?

Join Pimberly CEO and Welcome Furniture Director, Martin Balaam, and Increasingly CEO and Co-Founder, Sri Sharma, on this 1-hour webinar to understand:

  • Direct customer insights into brands who are dominating the homeware eCommerce sector, why they’re doing so well and how to replicate this in your own sector
  • Tips and tricks in maximising on homeware eCommerce across the supply chain, from manufacturers to retailers
  • How brands are utilising technology to enhance product discoverability, drive purchase behaviour and maximise online sales

Looking to give your online sales a boost by expanding into the Homeware eCommerce sector? This is one for you!

Access the recording:

Martin Balaam

Martin Balaam

CEO and Founder

Pimberly and Welcome Furniture


Sri Sharma

CEO and Co-Founder


What is Welcome Furniture?

Welcome Furniture is the UK’s largest manufacturer of ready assembled bedroom furniture – we design, manufacture, and deliver to the room on behalf of all the leading and independent homeware retailers. One of the UK’s leading suppliers of turn key contract bedroom and kitchen suppliers for the Purpose Built Student Accomodation (“PBSA”) and Built To Rent (“BTR”).

What is Pimberly?

Pimberly is a powerful cloud-based PIM (Product Information Management) platform that synchronizes all aspects of product data & digital asset management processes. The platform increases speed to market, facilitates product launches and overseas expansion.

What is Increasingly?

Increasingly uses powerful AI to boost basket revenue, AOV, and ROI with their intelligent product bundling technology. Using natural language processing and neural networks, the platform serves customers with highly relevant cross-sells & upsells to boost performance.