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PIMsights Episode 1: The Power of Digital Storytelling

Uncover unique insights from leading industry experts in the world of eCommerce. Discover their tips and strategies to help drive your own digital success and learn about the relationship between digital domination and product data. With direct access into their world, tune into their findings and be a part of our digital conversation.

Episode 1:

(If you’re logged into your Spotify account, you can listen to the full episode below. Otherwise, double click to go through directly to Spotify.)

Craig Crawford

On the first episode of PIMsights, Craig Crawford joins us to share his insights on the power of digital storytelling. Craig has over 30 years experience in the eCommerce industry, including 7 years as Burberry’s VP of IT Strategy, Architecture and Relationships. He is often referred to as “the right brain of IT” through his decision making that drives improved digital connectivity for brands such as Hugo Boss, Jaegar, matchesfashion.com, MaxMara and Tory Burch.

Join us on this episode where Craig shares how he drove Burberry’s digital transformation to become a leading fashion brand through the power of digital storytelling.

Has anything you’ve heard struck a cord? Reach out to our team to carry on the conversation. We’d love to hear from you.