Pimberly is excited to announce our webinar collaboration with HawkSearch. From PIM to purchase — see how HawkSearch’s agents and Pimberly’s Pimbles work together to transform messy product information into smarter search results, better shopping experiences, and measurable commerce impact.
Pimberly is excited to announce our upcoming webinar collaboration with HawkSearch on Thursday, March 5th at 9 AM PT/12 PM ET, where we’ll explore how AI-driven product data and AI-powered search come together to create better, faster, and more relevant commerce experiences. From PIM to purchase, this session will show how HawkSearch’s intelligent agents and Pimberly’s Pimbles work in tandem to turn messy, inconsistent product information into structured, enriched data that fuels smarter on-site search, personalized discovery, and measurable business impact.
During the webinar, we’ll break down how Pimbles—configurable AI prompts—automate product data enrichment, normalization, and quality improvements at scale, ensuring product content is complete, accurate, and ready for downstream systems. We’ll then show how HawkSearch’s AI agents leverage that enriched data to optimize search relevance, ranking, and merchandising in real time, adapting to shopper behavior and intent. Together, these AI capabilities reduce manual effort, improve findability, and help shoppers get to the right products faster.
The session will include a live demo walking through the end-to-end workflow—from managing and enriching product data in Pimberly to activating it within HawkSearch for enhanced search and discovery. Attendees will see firsthand how the two platforms work together to improve search performance, increase conversions, and create more engaging shopping experiences, all while giving teams greater control and visibility across the product data lifecycle.
