“Being able to find and filter products with ease and efficiency in Pimberly is a game-changer. I can export exactly the information I want with a click of the mouse, update launch dates, etc. without any fuss at all. Pimberly saves me about an hour a day.”
Senior Merchandising Manager, Ironmongery Direct
IronmongeryDirect is the UK’s largest supplier of specialist ironmongery. Founded in 1969, it began as a humble home & hobby supplies shop on Leigh-on-Sea high street.
The company put its success down to a simple 100-page catalog launched in 1999. As a result of this success, the company launched its first website in 2003 and rebranded to emphasise their online sales channels in 2020.
Before Pimberly, IronmongeryDirect faced ongoing challenges managing product information at scale. Product data was inconsistent and stored across multiple locations, making it difficult to review everything in one place or maintain confidence in its accuracy. Imports and exports were limited, meaning updates were time-consuming and relied heavily on manual processes.
As they continued to expand its online product range, these limitations began to slow teams down and impact efficiency. Managing large volumes of product data without a centralised system increased the risk of errors and made it harder to keep information accurate and up to date across channels.
With Pimberly, IronmongeryDirect now manages product data in one central platform, making imports faster, reviews simpler, and updates far more efficient. This has reduced manual effort, improved data consistency, and given teams greater control over their product information as the business continues to scale.
With Pimberly, onboarding new products is a breeze. We can handle far more products than we thought we could, and we can deeply enrich all of them with ease.
Senior Merchandising Manager, IronmongeryDirect
With Pimberly centrally managing all of our product information, we were easily able to launch a new IronmongeryDirect website in half the time we expected.
Senior Merchandising Manager, IronmongeryDirect
Pimberly’s intuitive, easy-to-use interface made it straightforward for teams across the business to adopt. Personalised settings meant users could tailor the platform to how they work, helping them manage product data more efficiently and confidently as part of their day-to-day roles.
The platform integrated smoothly with existing systems, reducing disruption during implementation. The team worked closely with Pimberly throughout the process to tackle early challenges, with hands-on support helping ensure everything was set up correctly and working as expected.
Comprehensive training was provided across merchandising, digital, and marketing teams, ensuring all key contributors were fully up to speed. This helped drive consistent usage across the business and gave teams the confidence to manage, enrich, and publish product data effectively.
Streamlined processes and faster bulk updates significantly increased productivity across the team. Updates that once took hours can now be completed much more quickly, freeing up time for other priorities. As a result, fewer errors occur when new products are loaded, improving overall data quality.
Pimberly has streamlined our processes and enabled our product data to be managed in a much easier way. It has also made updating product information so easy
IronmongeryDirect
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