“Pimberly has completely transformed our product data management. It’s brought consistency, accelerated our workflows, and removed complexity from the process. We are now delivering cleaner, richer, and more reliable content across every channel.”
Debi Dickson, Manager for Code Creation & Content, EVO Group
Established in 2014, EVO is the largest multi-channel distributor of business supplies in the UK and Ireland, supporting more than 50,000 resellers with an extensive catalogue spanning office products, facilities supplies, and technology.
Before Pimberly, EVO relied on a legacy Stibo system that struggled to serve the 70% of overall revenue coming from online channels. The platform lacked the agility to cope with multiple catalogues, websites, and printed materials, and it could not scale to the 90k-plus SKU range. Data was fragmented across six ERP systems acquired over time, slowing launches and creating inconsistencies that eroded reseller confidence.
“Because Pimberly is ‘Software as a Service’, we knew we’d always be on the latest version and benefit from an ever-increasing richness of functionality.”
Daniel Taylor, Commercial Director, VOW Wholesale
Pimberly became EVO’s central hub for product information and digital assets, replacing siloed databases with a single, cloud-native “golden record.” Automated import routines normalise supplier files, while 45 configurable workflows ensure mandatory attributes, imagery, and compliance data are completed before publication. Because every field can be bulk-edited in spreadsheets and re-imported instantly, the team can react to market changes—such as price fluctuations or regulatory updates—without lengthy re-builds.
By unifying product data, EVO cut the time required to release new dealer files by 40%, reclaiming vital selling days each season. Resellers now receive consistent, enriched content across the website, printed catalogues, API and EDI feeds, strengthening trust and reducing support queries. Internally, teams no longer chase information across disparate systems; powerful search and filters surface any asset in seconds.
“We implemented an API for our resellers—eliminating delays and giving them instant access to the latest product data. Previously, we relied on multiple manual channels that were time-consuming to manage and only updated monthly. This slowed down internal workflows and delayed product launches. It’s reassuring to know our resellers are getting the most accurate, up-to-date information.”
Linda Ellis, Master Data System Analyst, Evo Group
You can quickly import data into Pimberly from multiple sources in any form. The platform can connect to all your supplier, manufacturer and data feeds in minutes. You’ll see faster product on-boarding with less work!
Pimberly manages all of your product information, attributes and assets. Dashboards give a clear view of completeness across product ranges, and with the power to handle unlimited SKUs, Pimberly grows with your business.
