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Blog Category: Product Marketing & Content

centralized product data
PIM as a “Golden Record”: Your Source of Truth for Product Information

Product information can be used to ensure consistency and improve customer experiences. Here’s how a PIM creates your golden record.

Blog
pim-drives-business-agility
How PIM Drives Business Agility

PIM for business agility equips your eCommerce business with the tools to react to changes in the market – and drive sales!

Blog
Construction, Electrical / Mechanical, Fashion & Apparel, Homeware
Distribution, Manufacturing, Retail
Image of text that reads 'Guide to Google Shopping Data Requirements'
Guide to Google Shopping Data Requirements

Our guide to Google Shopping breaks down the data requirements to get your products flying off the shelves.

Blog, Guides
Fashion & Apparel, Homeware
Retail
five-reasons-to-use-product-data-sheets
5 Reasons to Use Product Data Sheets

Technical Data Sheets, Product Data Sheets, or Spec-and-Sell sheets. Whatever you call them, they enhance the experience for your customers.

Manufacturing
how-to-reduce-time-to-market
How to Reduce Time to Market and Increase Selling Days

Reduce time to market and gain vital extra selling days. Find out how PIM facilitates the process, giving you the competitive edge.

Blog
Construction, Electrical / Mechanical, Fashion & Apparel, Homeware
Distribution, Manufacturing, Retail
connection-between-pim-and-product experience management
PIM vs PXM: Understanding the Connection

What's the connection between PIM and Product Experience Management (PXM)? Discover how to use both to drive conversions and online revenues

Blog
Construction, Electrical / Mechanical, Fashion & Apparel, Homeware
Distribution, Manufacturing, Retail
slide on value from PIM
How to Get More Value From Product Information

If you are looking for ways to get more value from product information processes, a flexible PIM platform is the way to go.

image of a shopping bag with a blue overlay and text that reads 'how to hyper personalize the online shopping experience' which is the title of the blog about hyper personalization
How to Hyper-Personalize the Online Shopping Experience

Take eCommerce personalisation to the next level with hyper-personalization! Leverage product data to create tailored online experiences

Blog, Guides
Fashion & Apparel, Homeware
Retail
5 signs your business needs a PIM - Harness the potential of your products
5 Signs Your Business Needs A PIM

Dealing with large volumes of complex data? Trying to reduce product return rates? These are some of the signs you need a PIM!

Blog
Construction, Electrical / Mechanical, Fashion & Apparel, Homeware
Distribution, Manufacturing
Image of a computer keyboard, pink clickboard, shopping cart, and green leaves. Used to illustrate what is AOV. Text reads '9 common ecommerce tactics to increase average order values'.
9 eCommerce Tactics to Increase Average Order Values (AOV)

What is AOV? Average Order Value is metric in eCommerce. Learn techniques to boost the Average Order Value of your customers and drive sales

Blog, Guides
Fashion & Apparel, Homeware
Retail
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