Top 10 Marketplaces for Homewares eCommerce

Homewares eCommerce is set to boom in 2022, presenting the perfect opportunity for eCommerce businesses to significantly boost sales. In 2021, global online revenues for home furnishings and appliances amounted to $362.9B. This figure is set to grow by 25% over the next four years, presenting the perfect opportunity for online homeware retailers to boost sales on the biggest homeware marketplaces.

Moreover, if you sell home furnishings online, marketplaces will give you more control over the buyer journey. It will also help you save on retailer costs, and enable you to test and range more products. The best home furnishing online stores know that customers want in-depth product data when shopping for home accessories and furnishings. After all, you need to know whether or not your desk is going to fit in your home office, right?

Top 10 eCommerce Marketplaces for Homewares

So, let’s get you ahead of the curve by helping you choose the right homewares marketplace for your eCommerce business. So, here are our picks of the top homeware marketplaces:

1. Wayfair

Wayfair is one of the best-known and biggest online marketplaces for homeware in Europe and the USA. It’s used by many successful homeware brands, including our customer Furniturebox. To conclude, sellers on Wayfair benefit from:

  • Access to 29 million customers
  • Direct shipping from factories
  • 3D product imagery technology


Integrating the Pimberly PIM with your internal and external data sources to distribute data to your various sales channels:

If you’re looking for a solution that enables you to quickly set up new sales channels such as marketplaces, PIM is perfect. In short, you can gather, manage, enrich and distribute all product data quickly and efficiently. In addition, you can use powerful scoping capabilities to ensure you always meet the different requirements of the different marketplaces you sell on. This will be in terms of product description length, product titles, and your digital assets.

PIM eCommerce Tech Stack Diagram

2. FGH (Freemans Grattan Holdings)

Our customer FGH is home to some of the leading homewares and fashion brands. Over 75% of sales take place online, with 60% of those made on mobile devices. Moreover, it has more than 2 million active users and delivers over 10 million products every year.


3. Notonthehighstreet

Notonthehighstreet is a popular online marketplace that operates globally. It’s gift and homeware marketplace platform with 39 million unique visitors annually. It handpicks sellers, favoring small, female-owned creative businesses with unique offerings. Overall, sellers enjoy traffic driven by:

  • Large-scale advertising campaigns
  • Co-promotions
  • Experiential events

Image of not on the high street homepage

4. ManoMano

ManoMano is Europe’s biggest multi-vendor marketplace for homewares, DIY, and garden furniture. As such, garden and home improvement merchants can gain big benefits including:

  • 7 million active customers
  • Cross-border opportunities
  • Daily digital advertising

mano mano

5. Houzz

Houzz connects you to customers looking to design or renovate their homes. It’s the fourth biggest third-party online marketplace in the US with 20,000 active sellers. Consequently, you can massively elevate your buyer experience using Houzz’s tech. For example, sellers can add tags to their homeware product photos that reveal details about the cost, where it can be purchased, and whether it’s in stock.


7. Conforama

Conforama is a homewares marketplace that covers all homeware categories, with online and high street stores across Europe. Moreover, it links sellers with assembly service providers, meaning online shoppers can buy products and get them assembled from Conforama’s website.


8. Akojo Market

A new addition to the list, Akojo Market‘s focus is on sustainability and artisan design. So, it’s the place to be for environmentally-savvy shoppers!

  • Carbon neutral delivery
  • 70+ ethical artisan-led brands from 20+ countries
  • 7 days a week customer service

Image of akojo market homewares page


9. Pamono

Pamono is a global marketplace focused on delivering high-end luxury homewares items to customers all around the world. From fine furniture to amazing accessories, Pamono is the go-to destination for budding interior enthusiasts. Overall, vendors on Pamono benefit from:

  • A global reach that enables you to grow your business
  • 100% insured worldwide shipping to customers
  • Outstanding customer service


10. The Range

The Range is a multi-channel retailer – and marketplace! – focussing on homewares and garden. This summer, 30% of products sold on their website came from 3rd party suppliers. With ‘straightforward comission-based fees’ and over 30 years of experience, they make it really easy to get started. Nevertheless, with over 45 million customers, it’s definitely an option worth considering.

image of the range homepage

Boost sales on eCommerce homewares marketplace

In conclusion, with so many marketplaces for homeware eCommerce brands, you’re spoilt for choice. So, the next step is to make sure you stand out from the crowd by making sure you products look their best online. Whether you’re selling on Amazon, or any top eCommerce marketplace, you’ll need to meet specific requirements to ensure your products rank well.

That’s where Pimberly comes in. We help eCommerce companies create amazing product experiences with rich product data and high-quality product imagery. To guarantee the best possible online experience, you need to customize the product data for your different sales channels.

Furthermore, by selecting the best online marketplace to sell homeware, you’ll position yourself as a leader in the homewares eCommerce market.