Marketing became central to Furniturebox’s growth strategy, with the brand expanding into multiple marketplaces, including the UK, US, and Germany, faster than ever before. It became apparent that they needed a system that could keep pace with this rapid expansion and streamline their complex product data.
Introducing complicated product categories (such as dining sets which count for almost half of all their sales) with varying specifications, Pimberly’s Schema and flexible structure accommodates the complexity of these products, allowing the team to manage attributes such as colours, materials, and measurements with ease. By only displaying the relevant attributes for each product type, this ensures accurate data and no need for hundreds of unused fields.
With the time saved from Pimberly’s implementation, Furniturebox has been able to focus on expanding into the US, with plans to enter major marketplaces like Target and Walmart. They are also eyeing growth in Europe, with a focus on Germany. The ease of translating and localizing data with Pimberly has made this expansion more feasible.