Posted by Pat Tully Published: Dec 17, 2025 Updated: Dec 17, 2025

Pimberly Secures £5 Million Venture Debt Funding from Virgin Money to Accelerate Global Growth

Pimberly, a leading SaaS provider of Product Information Management (PIM) and Digital Asset Management (DAM) solutions, has secured £5 million in venture debt funding from Virgin Money. This strategic investment will enable Pimberly to continue its expansion across the UK and the United States.

Founded in 2015 in Manchester, one of Europe’s top tech hubs, Pimberly has become a trusted partner for manufacturers, distributors, brands and retailers worldwide. The company’s AI enabled SaaS solution automates workflows, enriches product content, and seamlessly integrates with e-commerce, ERP, and data platforms. Designed specifically to empower global teams. Pimberly scales effortlessly to support extensive product catalogues and high SKU volumes, enabling customers to streamline operations, enhance digital commerce experiences, and drive growth through online product experiences that delight and convert.

The company has doubled its customer base over the past two years and established a strong foothold in the U.S. market. Pimberly works with over 250 brands including leading names such as JD Sports, Westcoast, Dover Saddlery, Wolseley and Parts Town, supporting sectors including construction, IT & Tech, homewares and fashion & apparel. To meet growing demand, Pimberly plans to create more than 30 high-skilled jobs over the next three years, adding to its talented team of 80 plus and reinforcing Manchester’s reputation for innovation.

Martin Balaam, CEO and Founder of Pimberly, said: “Securing this funding marks an exciting new chapter for Pimberly. It enables us to accelerate our growth plans and continue investing in the people and technology that sets our platform apart from the competition. Our mission has always been to give enterprise brands the tools they need to manage product data at scale, and with Virgin Money’s support we’re exceptionally well-placed to continue to expand our reach across the UK and the U.S. while delivering even greater value to our customers.”

Andrew Stirrat, Senior Director of Venture Debt at Virgin Money, commented: “We’re proud to support Pimberly’s ambitious growth plans. Their platform is transforming how businesses manage product information in today’s fast-moving digital landscape. This investment demonstrates our commitment to backing high-growth technology businesses that drive innovation and deliver real economic impact.”

For more information about Virgin Money’s business support and finance services, visit: https://uk.virginmoney.com/business/finance/

Media contacts

Virgin Money Press Office: 0800 066 5998 / press.office@virginmoney.com

About Virgin Money

Virgin Money has 6.6m retail and business customers across the UK, bringing the best of the Virgin brand to make banking better and enable customers to achieve their financial goals. As part of the Nationwide Building Society since October 2024, Virgin Money is a purpose-led organisation offering a range of straightforward, award-winning products including current accounts, credit cards, savings, investments, mortgages, pensions, loans and more. Rewarding customer experiences are delivered through its digital channels, branches, contact centres and relationship managers. Through the Virgin Money Foundation and key partnerships, the bank also delivers positive change in society as part of its progressive sustainability and ESG agenda. An inclusive and ambitious culture encourages c.7,000 FTE colleagues to work in a healthy, flexible, digitally-led environment. It is headquartered in Glasgow with major offices in Newcastle upon Tyne and London, and since 2019, Clydesdale Bank and Yorkshire Bank have been rebranded as Virgin Money.

About Pimberly

Pimberly is an AI-driven Product Information Management (PIM) and Digital Asset Management (DAM) platform that simplifies product data management for retailers, manufacturers, and distributors. Its cloud-based solution automates workflows, enriches product content, and seamlessly integrates with e-commerce, ERP, and data platforms. Designed for global teams, Pimberly scales effortlessly to support complex catalogues and high SKU volumes. Leading brands rely on Pimberly to manage their product data, including JD Sports, Marshalls, Wolseley, Dover Saddlery, Parts Town, Harvey Nichols and Cotton Traders.