Pimberly Business Update for Mid-2025

New York and Manchester – September 15th 2025

Pimberly, a world leading provider of SaaS-based Product Information Management (PIM) and Digital Asset Management (DAM) software, is pleased to provide an update on business operations in the first half of 2025.

In terms of developments in the first half of this year highlights are as follows:

• ARR increase by 25% YOY to $8.1m
• Retention rates of 95% and NRR at 99%
• Customers increased to from 124 to 149 YOY including major enterprise corporations
• Notable recent wins include Flight Centre (Aus), Neuco (US), ExTech (US) and Lakeland (UK)
• Attrition rates remain at 5% and gross margin remains at 87%
• Pimberly received King’s Award for Export in the UK
• The US operation coming to fruition and increased business from enterprise customers
• Progress with Pimberly’s Enterprise Digital Asset Management suite planned launch in Q4
• Launched next version of embedded AI
• Partnerships with Oracle NetSuite, Shopify and AWS
• Price increases in April 25 with market acceptance
• Overall YOY headcount increased from 75 to 83

Pimberly now has an established leading position in the Product Information Market. It has developed and enhanced its offering to make it more competitive and easier to implement, has increased market presence and increasingly is attracting enterprise scale customers. It has gained more traction in the US and added an impressive list of US corporations as customers. The development and launch of its own Digital Asset Management offering will further generate significant opportunities and increase Pimberly’s total addressable market.

The company is being lead by an adept and experienced management team who have delivered rapid growth and are now implementing a strategy to fully maximise the market opportunity. The Company is very well positioned for the future.

For further information:

Tom Moriarty, Pathfinder Communications

Tom.Moriarty@pathfindercommunications.co.uk

Sarah Zhukovin, Pimberly

sarah.zhukovin@pimberly.com

Patrick Tully, Pimberly

patrick.tully@pimberly.com

Recent highlights include:

Business Overview

During the period ARR increased by 25% to $8.1m, Pimberly generated revenue growth of 20% and customer numbers increased by 20% to 149. Furthermore, customer churn remained below 5% with customer retention running at 95% and NRR improving to 99%. Gross Margin was maintained at 87%.

New customers included Wolseley, one of the UK’s leading merchants in plumbing, heating, cooling, and infrastructure, Neuco, the leading distributor of HVAC equipment to wholesale distributors throughout the United States and Canada and Flight Centre, one of the world’s leading travel operators. In addition, Pimberly celebrated 9 years with their longest standing customer, Westcoast. Overall staff numbers increased by 75 to 83 in New York and Manchester.

Industry recognition

During the period Pimberly has been recognized by industry websites and research organizations. Pimberly’s overall score on industry website, G2, has run at 4.4 out of 5 reflectingly excellent industry recognition and customer endorsement. It was ranked 2nd place out of 161 PIM providers listed on G2 and 2nd place for enterprise.

Pimberly is now recognised by the leading industry research organisations and has been included in reports by Gartner, IDC and other leading research providers. This is significant not only as it is recognition by leading commentators in the field but also because this research is a leading source of advice for buyers within organisations who are seeking to put in place a PIM solution.

The Gartner research included Pimberly in the list of global representative vendors. They were listed as only 9 companies who are able to provide a comprehensive PIM solution and they highlighted that “extensive integrations with e-commerce platforms ensures seamless data flow and enhances the overall efficiency of product information management.”

IDC listed Pimberly as a “major player” in the market listing their competitive strengths as being comprehensive data management and multichannel publishing, a user-friendly interface with advanced customisation and robust analytics and reporting tools.

Traction in the US

After establishing a presence in the US in 2022 Pimberly is now starting to the see the results from that investment with significant wins in the US market and increasingly being invited to pitch for large enterprise scale PIM projects. Pimberly has increased staff numbers in the US office, strengthened its marketing operation and is now being recognised as one of the main players in that region. The US currently represents 22% of ARR.

Exhibition attendance

During the first half Pimberly has attended many industry exhibitions. In total it attended 8 in the US and 4 in the UK. They have focused on general eCommerce, retail, B2B and have included exhibitions focused on the construction industry where Pimberly has particular expertise and sector strength.In the US they included:

– NRF, one of the largest retail events of the year with over 40,000 people attending

– NY Build, one of the largest building and construction shows

– Shoptalk, an eCommerce event in Las Vegas considered to be one of the main eCommerce

events of the year

– B2B Online, one of the premier B2B events

– GS1, a leading supply chain event

– Applied AI, focused on the impact of AI on distribution

In the UK Pimberly attended:

– Build North, a regional exhibition for building materials suppliers and other construction

focused sub sectors.

– UK Construction Week London, one of the main construction events in the UK, held at the

London Excel.

– Installer Show, the premier UK event for plumbing, heating, HVAC, flooring, roofing etc.

– EVO Live, event hosted by a Pimberly customer, EVO Group and an opportunity to meet their

sub brands

The reaction has been extremely positive at these events with significant levels of interest from potential customers and partners.

Product development

During the first half of 2025 Pimberly has been focused on the development of its “next gen” embedded AI and it’s Enterprise Digital Asset Management capabilities. This has proceeded well and it is anticipated there will be a soft launch of the Pimberly Enterprise DAM in Q4 of this year in New York. The introduction of this offering significantly increases Pimberly’s total addressable market and allows Pimberly to be relevant for enterprise customers increasingly seeking a combined proposition, especially with AI capabilities.

According to Data Bridge Market Research, the global Digital Asset Management market is expected to be worth $27.18 Billion by 2032 growing at a CAGR of 17.11%. This represents a significant opportunity for Pimberly. Furthermore, DAM in general is adopted earlier by corporations and in this way serves as a potential gateway into new customers to whom Pimberly will be able to provide its complete DAM and PIM software solutions.In addition, Pimberly has on track to launch the next version of its embedded AI offering which has launched at the end of Q2.

The extension of embedded AI capabilities significantly improves productivity as it is able to automatically generate content such as product data, categorization and visuals increasing speed and reducing human involvement. The next-gen embedded AI helps to maintain Pimberly’s competitive advantage and its position in the market as a technology leader.

Partnerships

During the first half we have put in place partnerships with Oracle Netsuite, AWS and shortly to be announced in Q3, Shopify. In addition Pimberly deepened its Partnership with BigCommrce launching the UK’s first comprehensive eCommerce solution for the Building/Construction Materials sector.

New help center

One of the new initiatives launched in the first half of 2025 was a new help center which includes an enhanced knowledgebase, the ability to book 1:1 training and expert sessions on line and a new community area for customers to add to the product roadmap or seek assistance from each other.

King’s Award Recognition

During the first half Pimberly was recognised with a prestigious King’s Award for Enterprise in International Trade. The award is recognition of Pimberly’s achievements in global expansion and its product worldwide. The King’s Awards for Enterprise are respected business honours, celebrating exceptional success in innovation, international trade and sustainable development. As part of this prestigious recognition, Pimberly will be able to use the King’s Awards emblem for promotional purposes.

Pimberly CEO and Founder, Martin Balaam meeting His Majesty King Charles III at Windsor Castle.

Pimberly aims to be a B corp certified organization. Having completed the initial assessment it is now looking at areas where it can improve to attain this certification.

Following the completion of an employee engagement survey we have made certain changes to the holiday policy to recognize work life balance and continue to conduct regular surveys in order to track employee satisfaction and wellbeing.

Pimberly has now completed its work with Essex and Manchester University looking at ways to prepare for the introduction of the Digital Product Passport, assessing the impact of the introduction of the DPP on the retail sector, how it can communicate environmental issues and the effect it will have on consumer buying behavior.

R&D into Enterprise Scale AI for Unstructured Data

Pimberly will be announcing a new partnership with Manchester Universities, part funded by the UK Government, to undergo primary research alongside some of Pimberly’s enterprise customers to look for solutions for AI to process huge volumes of unstructured data (images, pdf, docs, text etc).

Many of Pimberly’s B2B customers have significant intellectual property locked in unstructured data—the project aims to use AI at significantly higher scale than previously tried to unlock and allow this data to be made available.

Summary

It has been an excellent performance during the first half of 2025 when Pimberly has continued to make solid progress in the development of the business. Martin Balaam, CEO and Founder, commented, “We have continued to strengthen the business with solid growth in the UK which provides the platform for expansion in the US where we are now starting to see the fruits of investment.

We have raised the quality of the product offering based on our customer oriented development approach enabling easier scalability and enhancing our technological capabilities. The launch of our own Digital Asset Management platform will be a major step in the companies development. We have delivered significant growth and increased our market footprint. We therefore feel that Pimberly is very well positioned for the future.”

About Pimberly

Pimberly is a world leading provider of SaaS-based Product Information Management (PIM) and Digital Asset Management (DAM) software, enabling manufacturers, brands, distributors and retailers to manage complex product data in a central platform, accelerate online sales and deliver customer experiences that convert. Founded in 2015 in Manchester, United Kingdom with offices in New York, USA, it now has over 160 customers including some of the world’s major brands such as Westcoast, JD Sports, Build-A-Bear, Flight Centre and Chefs’ Warehouse.