The definition of visual merchandising is a marketing strategy that draws customers in by utilizing displays, technology, color, floor designs, lighting, and other components. Utilizing...
1. Consistent product information across the board
Utilizing a PIM enables you to centralize your product information in a single location. As a result, manufacturers’ extensive product catalogs are streamlined and organized, avoiding data inconsistencies and errors. With a PIM solution, you can gain control of your product information, maintaining a consistent and up-to-date product information database. You can ensure customers always receive accurate product details across all channels, creating a consistent brand experience that sets your brand apart.
Today’s consumer is very discerning, with tools at their disposal enabling them to find brands that align with their beliefs and expectations. You can build trust and reliability through enhanced data integrity so customers automatically think of quality when they encounter your brand. As a result, manufacturers can improve sales conversions and customer lifetime value.
2. Improved product discoverability
A PIM makes it easier for your marketing team to improve product discoverability. So, by leveraging relevant keywords, product categorization, and metadata tags, manufacturers can enhance products’ visibility in search engine results and across online marketplaces. These highly competitive environments are driven by search engines, meaning you need to take every opportunity to leverage keywords to bring your brand and products to the forefront of consumer searches.
A PIM improves product discoverability in four ways:
Enhance your omnichannel strategy
Help your target segments interact with your brand with a cross-channel marketing model, including your site and the channels your customers prefer, such as Amazon, Shopify, or social selling platforms.
Increased site traffic
Unlike your unknown brand’s website, marketplaces and social commerce are trusted shopping platforms. Selling on existing trusted channels is much more cost-effective than advertising to drive traffic to your site. Manufacturers can then leverage the trust built through these channels to entice customers to your brand site.
Consolidation of product information
With all your product information in one place, it is easier to start selling on new marketplaces. You can format information to suit each marketplace and be the first to market with new product launches.
Testing and improving
Testing different channels is a time-consuming process but a necessary evil that tells manufacturers where to cast a net to improve sales. A PIM makes it easier to test different channels and determine which channels improve discoverability. Using an agile PIM for all your digital assets and product data enables you to create channel-specific experiences, define your targets and find opportunities with less work and faster-to-market capabilities.
3. A better product experience
A modern PIM is a PIM/DAM hybrid that combines your structured and unstructured data in one place. As a result, manufacturers can improve sales with enriched product information with engaging content, such as high-quality images, videos, and detailed descriptions. You empower customers to make informed purchase decisions on the spot.
A comprehensive view of your products creates an immersive and interactive shopping experience expected in today’s B2C eCommerce landscape.
4. Streamlined omnichannel sales
The omnichannel sales strategy drives success for manufacturers, but only if you can effectively manage product information across various platforms. In other words, from your brick-and-mortar store to your website and eCommerce websites to mobile/social media apps, you must create a seamless experience that reflects your brand.
A PIM is your centralized hub enabling you to distribute information with consistency and accuracy across all touch points and sales channels. Hence, manufacturers achieve that cohesive shopping experience that improves sales.
5. Agile time-to-market
Being first to market is your best advantage over the competition. A PIM enables you to accelerate the process to achieve time-to-market agility. It simplifies your product launch process with efficient, automated product data management. As a result, you can quickly create and modify product information, ensuring the availability of accurate product details.
Manufacturers are primed to seize market opportunities, respond to customer demands, and improve sales by delivering on your promises.
6. Automated attribution
Modern PIMS also enables automated product attribution leveraging AI. As a result, you can:
- Identify and extract attributes from existing sources, including structured and unstructured data
- Analyze text data to capture the most relevant product attributes ready to edit, save, and share
- Use image recognition to identify product attributes and apply relevant tags automatically
- Leverage machine learning to manage a growing list of tasks
- Leverage historical data to create easy-to-digest content
- Increase sales with product recommendations based on customer information and behaviors
A PIM like Pimberly can improve sales, leveraging AI and automation to reach diverse marketplaces, improve brand awareness and bring your product line to an expanding customer base.