Posted by Mike Walker Published: Mar 28, 2025 Updated: Mar 28, 2025

How To Create a Product Data Sheet

A product data sheet is a crucial document in B2B marketing that provides comprehensive details about a product, including its specifications, features, and compliance information. It serves as a valuable resource for potential buyers, helping them make informed purchasing decisions. Well-structured product data sheets can enhance credibility, improve customer experience, and streamline procurement processes. When brands create product data sheets, they have to ensure they are reliable before they are made accessible.

Today, PIM software plays a vital role in automating the creation and management of product data sheets, ensuring consistency and accuracy across multiple channels.

Mike Walker

VP of Operations

When brands create product data sheets, there are several important steps they must take to ensure they are ready for use.

The Anatomy of an Effective Product Data Sheet

Product Overview

The product overview section provides essential details that allow buyers to quickly understand the product’s purpose and core benefits.

Product Name & Description: Clearly state the product’s name along with a concise yet compelling description that highlights its primary function and value proposition.

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Key Features and Benefits

This section outlines the standout features of the product and the advantages they offer to users. Well-defined benefits help businesses differentiate their products and showcase unique selling points.

Technical Specifications

Technical specifications include critical product details such as:

Manufacturer Information: Brand name, supplier, or OEM details.
Measurements: Dimensions, weight, and other relevant metrics.
Physical & Chemical Properties: Material composition, durability, and any specific chemical attributes.

Visual Elements

High-quality images, diagrams, and schematics enhance the clarity of a product data sheet. Visual elements make complex information easier to digest and improve engagement.

Safety & Handling Instructions

If applicable, safety guidelines should be clearly outlined to ensure proper usage and risk mitigation.

Regulatory & Compliance Information

The Regulatory/Compliance section ensures the product meets industry standards and legal requirements. Compliance details build trust and facilitate smoother transactions.

Steps to Create a Product Data Sheet

1. Gather Necessary Information

Start by collecting all relevant product details from manufacturers, technical teams, and marketing departments.

2. Identify the Target Audience

Determine who will be using the data sheet—procurement teams, engineers, or end-users—and tailor the content accordingly.

3. Structure the Data Sheet

Organize information in a logical format that allows readers to quickly locate essential details. Use headings, bullet points, and tables for clarity.

4. Write Clear and Concise Descriptions

Ensure that product descriptions are straightforward and free from jargon. Focus on delivering precise, value-driven information.

5. Include Visual Aids

Incorporate relevant images, charts, and diagrams to enhance comprehension and visual appeal.

6. Review and Revise

Before finalizing the document, conduct thorough reviews for accuracy, clarity, and consistency. Ensure compliance with industry standards.

Leveraging PIM Software for Automated Product Data Sheet Creation

PIM software simplifies and enhances the process of creating product data sheets by centralizing product information management. Key benefits of using automation for data sheet creation include:

Efficiency: Reduces manual data entry and speeds up the process.
Consistency: Ensures uniformity across all product documentation.
Scalability: Supports multiple products and updates in real time.

Some other key features of PIM software for data sheet creation include:

Centralized data storage for easy updates
Automated formatting and template management
Integration with digital catalogs and eCommerce platforms

Case Study: Flint Group Streamlines Data Sheet Creation with PIM

Automating Product Data Sheet Creation with PIM

Through a Pimberly, Flint Group is able to automate and streamline the creation of product data sheets. The automation ensures that all product information was consistent, up-to-date, and easily accessible across multiple channels.

Results and Benefits

With their integration of PIM, Flint Group has seen:

Faster Time-to-Market: Automated updates and seamless data management reduced the time needed to generate data sheets.
Market Expansion: Pimberly’s localization tools and AI-powered translations position Flint Group for rapid entry into new regions.
Improved Customer Experience: Assets listed right alongside relevant product information through PIM allows for a seamless customer journey.

The business case for PIM highlights how automation drives process improvement and enhances operational efficiency.

Take a deeper dive

In a personalized demo of the platform, you’ll see how you can:

Easily create, enrich and automate complex product data, images, and videos.
Drive sales and deliver best-in-class online experiences.
Increase revenue by reaching new channels and markets with confidence in your data.
Give your teams a central hub to manage and update product data.

Book a Demo