How to Improve Online Sales with Product Information
eCommerce has expanded the reach of retailers around the world, creating a fiercely competitive environment. Outsmarting the competition is no longer just about the price...
September 12, 2024
Many businesses use a PIM solution to monitor all product information, optimize data management procedures, expedite the launch of new goods, and provide one source of truth for every detail about the product. Making the appropriate choice can be difficult even in situations when there aren’t many possibilities, as selecting a PIM system for your business is typically a one-time event. So let’s dig deep and see the requirements when selecting a PIM.
These days, using analytics in every aspect of business is crucial. Although previous realizations typically included staying within the boundaries of content onboarding, information centralization, and governance, a PIM ought to constantly possess this capability. You’ll find that, as customer behavior changes constantly, you have to make daily changes to the content of your products. Rather than soiling them, your PIM ought to pair this with a lot of other functions.
Additionally, high-quality PIM software will include built-in business rules and formulas that let you alter data whenever you want. To keep everyone in the loop, you also need to be able to transfer data to other business partners. Syndication features are a significant component of contemporary PIM license requirements as well, providing a means of expanding the audience for your material while also enhancing it.
You will also waste time if you have to specify your data before you can load the information into your activation requests in the PIM system. To minimize the time required for modifications, it is preferable to have a PIM procedure for obtaining data from source systems. Let’s see some major Modern PIM requirements in detail:
To improve the configurability and efficiency of the work process, you must integrate PIM while keeping your enterprise’s objectives and features in mind. There is a nearly infinite number of ways to organize the information with a PIM system that is adjustable. If you can further tweak it with modules and add-ons, that would be even better.
For instance, you can set up employee work delegation, dealers’ and suppliers’ portals, roles and rights management, and meeting scheduling in the customer’s interface. Clear and flexible data management is provided by a PIM system that can be configured. If not, you will have to adhere to a system’s default structure.
Modular PIM software allows it to respond more quickly and effectively to the demanding needs of its users. Efficient modularity offers more freedom to tailor the solution to your specific requirements. Expanding a PIM system with extra modules to fit your specific use case should be an option rather than a basic requirement when selecting a PIM.
When you manually enter the data, the chance of errors such as typos, missing product details, duplicate products, and similar problems increases. For that reason, one of the most important needs of a PIM system is the data control function.
Before data is handled or transferred to a distribution channel, the PIM system follows regular procedures to guarantee and preserve data quality. A system verifies the data by, among other things, ensuring that the required forms are filled out and include the correct kind of information or by alerting users when certain areas lack translations. While some PIM systems provide several of these choices, others just have the most basic ones.
A PIM tool that lowers both the amount of manual labor and the quantity of data processing errors is what you should select. PIM systems offer automization in various forms and ways such as optimizing product information, confirming the accuracy of the data, translating the product information automatically, and storing it in many languages to name a few functions.
Software ought to be easy to understand and practical for daily use. Thus, keep in mind the staff members who will be using the new technology when putting it into use. Since not all of them are tech-savvy, a complex, hard-to-understand interface may make data management more onerous and result in errors.
In addition to facilitating quicker work processes, intuitive interfaces, and well-organized teamwork can make work much more enjoyable. Because of this, having a high-quality PIM software interface is essential for both individual use and teamwork. Thus enhanced user-friendliness is one of the core requirements of PIM software.
PIM software with multilingualism support is always preferred when working with foreign markets, or if you plan to shortly. You can shorten the time-to-market with the use of an integrated translation function. If a platform can adapt the content to the selected country, it would be even better. For instance, it can adjust to the dimensions or currency in addition to the language.
As your company expands and looks into new markets, your PIM needs may alter over time. Thus, pick software that will not break the bank and can be readily upgraded and modified. While some systems allow for the addition of new functions, it is preferable when the required features may be added with ease through the installation of additional modules, plugins, or extensions.
An organization should always opt for PIM software that offers flexibility and can transform according to the organization’s and market’s requirements and norms. Most PIM software can transform their offerings based on the market’s norms. Therefore, flexibility is a PIM requirement that just can’t be ignored.
Integrating with an ERP system is invariably difficult and frequently necessitates bidirectional data flow. The PIM program of your choosing shouldn’t have any trouble with that. The PIM system ought to assist you in disseminating the information to several e-commerce sites and your partners as well. To guarantee smooth data integration options, the product information can be imported or exported in the format and manner that works best for you through matching connections.
Managing 1,000 SKUs is not the same as managing over 100,000 SKUs. Scalability without sacrificing performance is a must for a PIM system, particularly for businesses whose data volume is always growing. It is advisable to find out what scalability options the suppliers you are considering offer.
Additionally, no matter how many things you have, you can handle all the information quickly and effectively with a powerful PIM solution. When it comes to data entry, publication, and evaluation of the ready product information, the system ought to function like a clock, particularly if the database has millions of records.
Choosing a PIM system is not simple, given the variety of options available, PIM license requirements, and the functionality that each one provides. It is worthwhile to invest your time in comparing the various roles managed using PIM systems to choose the one that best fits the requirements. To make sure you’re getting the most out of your investment, make sure you go over the above-mentioned requirements in detail with the PIM provider you choose in the future.
Make your selection carefully because establishing PIM software is a time-consuming procedure that you probably won’t want to repeat. You can also contact us at Pimberly, if you are looking for the best PIM and data management tools around you.