Reduce Product Return Rates With PIM
Product returns are a common challenge that many eCommerce companies face. If a consumer buys one of your products and it doesn’t match with the information on-site, then they will likely return it.
With richer product data, you can ensure customers have all the information they need. In this video, we’ll show you the benefits of PIM in the context of reducing product return rates:
- Relevant digital assets provide more insight for customers and give them confidence about their buying decision
- The more informative your product data is, the more trust a consumer has in your brand
- Accurate product information allows consumers to get the most out of a product post-sale
30% of eCommerce returns are due to poor product information. Online retailers can help prevent this by giving customers the information they need to make the right product decisions. Having sufficient imagery, sizing-charts and other associated assets is crucial, not only to help the customer find the right product for them, but also to ensure that they get the full benefit from that product. Whether it’s related products or instruction manuals – product data is what drives the product experience from purchase to user.
Using the powerful workflows in Pimberly to manage the enrichment and quality of product data means your customers will always get what they expect, the better the information available to them, the less they return, the greater the trust in your brand.
Create better buying experiences with Pimberly
Our features are ideal for decreasing product return rates. Pimberly’s lifecycle feature ensures a product meets all data requirements before release. So, you’ll be able to improve the overall quality of the product and give customers more information. You can also localise product data for different countries and help international consumers make informed decisions.
Like what you see? Book a free personalised demo to find out what Pimberly can help you achieve.
Head to the video library to find more videos showing the features and benefits of Pimberly.