eCommerce Trends from 2021 and What to Look out for in 2022

The 2021 holiday season is behind us. This time last year, we prepared for hot trends such as augmented reality, voice search, and social selling. With 2021 being another turbulent year in consumer behavior, retailers have had to understand the importance of becoming reactive to stay on top. But what has this holiday period looked like?

In this webinar, we’ve teamed up with technology provider Brightpearl, eCommerce agency Williams Commerce and fashion retailer Goodhood to review this year’s findings from every angle. We’ll be looking at what worked well, what didn’t work so well and what’s important to consider for 2022.

Expect our panelists to uncover:

  • Their biggest findings from the 2021 holiday sales
  • Tips for managing the demand of the season
  • Surprising stats and results
  • Biggest lessons to take into 2022

If you’re in eCommerce and getting your plans ready for 2022, this one’s for you!

Access the recording now!

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Nikki Ratcliffe

VP Marketing


Tom Wheeler

Commerce Delivery Director

Williams Commerce

Ben Phillips

eCommerce Manager


What is Pimberly?

Pimberly is a powerful cloud-based PIM (Product Information Management) platform that synchronizes all aspects of product data & digital asset management processes. The platform increases speed to market, facilitates product launches and overseas expansion.

What is Williams Commerce?

Williams Commerce is a full-service eCommerce digital agency, specializing in Adobe, BigCommerce, VTEX, Shopify, Cloudfy and Microsoft Dynamics. We enable merchants to achieve accelerated commercial growth online, and we are the go-to specialists for integration, B2B, digital marketing and internationalization.

What is The Goodhood Store?

Started in 2007 Goodhood is an award winning multi brand retailer selling over 200 brands across menswear, womenswear,  lifestyle and cosmetics. Our aim is to cultivate our unique vision of effortless life style and redefine the idea of luxury living. The Goodhood Store remains unique in its brand identity, its culture, its level of service and as a space men and women can both find the best of a worldwide curated selection of goods.

Partner Spotlight: Swiftcloud for B2B

At Pimberly, we’re passionate about accelerating our B2B customers’ online growth.  Our partner network is full of like-minded companies that have similar goals and ambitions, and we want to celebrate this.

That’s why we’ve teamed up with our partners at Swiftcloud this January. We’re going to showcase how its software enables B2B companies to streamline, automate and simplify the order processing system.

SwiftCloud is the market-leading omnichannel sales and marketing tool specifically designed for wholesalers, manufacturers, and suppliers. Packed full of impressive features, SwiftCloud now presents six powerful modules all built with industry trading in mind. Overall, it will increase average order values and volumes, all whilst improving the user experience.

Join us on January 11th at 2pm for an express 30-minute demo and Q&A with the Swiftcloud team.

Sorry we missed you.

Contact us below to organize a personalized demonstration just for you. 

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Swiftcloud App & B2B Software Suite

The SwiftCloud B2B Mobile App is designed and built exclusively for wholesalers, manufacturers, and suppliers. In other words, your customers have 24/7 access to you and your products.

The App has custom branding and supports the most complex of orders. Increase trade order value and volume today by introducing your very own custom intelligent ordering app.

SwiftCloud has proven to increase trade order spend by 15%, with 80% of customers using the software within the first year.

Intelligent trade ordering

With six powerful modules, SwiftCloud ensures your business is eCommerce ready, both for your customers and your sales teams.

In addition to the SwiftCloud mobile and tablet apps, customers can order from the web via the SwiftCloud Web Portal. Customers can quickly access this from a button you add to your website. 

Register your spot to find out more.

See you then!

Homeware eCommerce – The Big Opportunity

How and why the homeware sector is dominating the eCommerce landscape

1st December | 14:00 – 15:00

Homeware eCommerce has been a winning sector over the last 24 months. Mango, PrettyLittleThing, and Alice Temperley are just some of the fashion retailers who expanded their product offerings into the homeware sector.

40% of consumers invested in their homes over lockdown which reflects the consumers who are now increasingly choosing to entertain at home. Embarking upon the homeware eCommerce journey seems to be a smart move that capitalises on the current consumer climate.

But, the success hasn’t necessarily been felt for all homeware brands. For one thing, how easy is it to just enter a brand new sector?

Join Pimberly CEO and Welcome Furniture Director, Martin Balaam, and Increasingly CEO and Co-Founder, Sri Sharma, on this 1-hour webinar to understand:

  • Direct customer insights into brands who are dominating the homeware eCommerce sector, why they’re doing so well and how to replicate this in your own sector
  • Tips and tricks in maximising on homeware eCommerce across the supply chain, from manufacturers to retailers
  • How brands are utilising technology to enhance product discoverability, drive purchase behaviour and maximise online sales

Looking to give your online sales a boost by expanding into the Homeware eCommerce sector? This is one for you!

Access the recording:

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Martin Balaam

CEO and Founder

Pimberly and Welcome Furniture


Sri Sharma

CEO and Co-Founder


What is Welcome Furniture?

Welcome Furniture is the UK’s largest manufacturer of ready assembled bedroom furniture – we design, manufacture, and deliver to the room on behalf of all the leading and independent homeware retailers. One of the UK’s leading suppliers of turn key contract bedroom and kitchen suppliers for the Purpose Built Student Accomodation (“PBSA”) and Built To Rent (“BTR”).

What is Pimberly?

Pimberly is a powerful cloud-based PIM (Product Information Management) platform that synchronizes all aspects of product data & digital asset management processes. The platform increases speed to market, facilitates product launches and overseas expansion.

What is Increasingly?

Increasingly uses powerful AI to boost basket revenue, AOV, and ROI with their intelligent product bundling technology. Using natural language processing and neural networks, the platform serves customers with highly relevant cross-sells & upsells to boost performance.


IRX eDX 2021

Internet Retailing Expo (IRX) is a key date in the eCommerce calendar that brings leading online businesses together. For many of us, it’s going to be one of the first face-to-face events since early 2020 which makes it all the more exciting! It’s being held at the NEC in Birmingham on 13th – 14th October, and we’ll be on stand E80 with partners BigCommerce and Attraqt. Over the course of the two days at IRX, we’re going to be offering expert guidance on how to:  

  • Drive your eCommerce strategy forward by leveraging your product data
  • Transform product information management processes to increase your online sales  
  • Get ahead of the competition and maximize your selling days by listing products in hours, not weeks   

Sound good? Click here to register.

Can’t make it? Book a personalised demo on the time and day of your choice.  

Post Covid Spending

How companies can keep up with the ultimate online customer experience 

6th October | 14:00 – 15:00

Creating a quality customer experience is what we all strive for. It can be the driving force behind many sales KPIs, brand loyalty, and digital success. However, getting your customer experience right isn’t always black and white. Essentially, it’s a continuously evolving area and the companies who master it are always a step ahead of the trends. 

Pimberly surveyed over 100 consumers on their perfect online dream for direct insight into the buyer journey. In this webinar, we were joined by eCommerce experts across the industry to unpick our findings, share our experience and outline how companies can master this vital part of their digital strategy.  

In just one hour, expect to understand more on: 

  • Stages of the buyer journey and the key strategies to convert browsers to buyers  
  • The power of social and the content consumers want to see 
  • Modern buyer profiles and how to adapt accordingly 
  • Post-covid consumer trends and how to get ahead 

Access the recording now to ensure your customer experience is as strong as your brand deserves. 

Access the recording here:

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Rick Boyce

Club Exec

AND Digital

Deri Jones



Craig McCalley 

Managing Director


Luigi Moccia

Founder & CEO


What is AND Digital?

AND Digital accelerates the development of world-class digital capabilities, and we power the product development of ambitious companies. We work with our clients’ people to build impactful products AND high performing teams. We do that by blending technical craft and product expertise with an award-winning approach to talent growth and development.

What is ThinkTribe?

ThinkTribe help ensure customer User Journeys are fast and error-free at all times through delivering fully managed, realistic load testing and performance monitoring services.

What is Pimberly?

Pimberly is a powerful cloud-based PIM (Product Information Management) platform that synchronizes all aspects of product data & digital asset management processes. The platform increases speed to market, facilitates product launches and overseas expansion.

What is Calashock?

Calashock is a global e-commerce agency with over ten years of experience and operations across Europe and North America. We specialise in BigCommerce and provide SME and mid-market brands with the right e-commerce solution.

Lessons Learned from the Holiday Season

22nd September – 2pm

The holiday season can account for anywhere between 20% – 40% of a retailers’ annual revenue. That’s why planning ahead is key to make sure you deliver the best possible customer experience, all whilst maximizing sales.

Customers are always going to be on the lookout for the best possible deals to delight and dazzle their nearest and dearest. But, with the eCommerce environment becoming increasingly competitive, how can you make sure you stand out from the crowd?

We’re hosting a webinar with leading eCommerce experts who will share the key lessons they’ve learnt over their time in the industry. Panellists include guest speakers from JD Sports, Aurora Commerce and Oktium.

During the webinar, we’ll be sharing:

  • Best practice to increase sales through festive promotions
  • Strategies for achieving key sales KPIs
  • Top tips for ensuring efficient planning
  • What does and doesn’t work well during the holiday season

So, be sure to book your place today if you’re looking to maximize sales and develop meaningful relationships with your customers!

Book your place today

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Craig McCalley 

Managing Director


Mark Tailford



Thomas Cahalan

Managing Director

Aurora Commerce

Jessica Walton

Planning & Merchandising Solutions Manager

JD Sports

What is Pimberly?

Pimberly is a powerful cloud-based PIM (Product Information Management) platform that synchronizes all aspects of product data & digital asset management processes. The platform increases speed to market, facilitates product launches and overseas expansion.

What is Oktium?

Oktium brings a human touch to the online experience with an instant live video connection. Their solution connects your customers with real salespeople and service professionals at real locations, increasing sales conversion through appointment setting and in calls payments.

What is Aurora Commerce?

Aurora empowers retailers to create amazing omnichannel experiences through a highly flexible and fast to deploy cloud-based eCommerce platform. Their solution provides users with the technical foundation to scale up their retail operations.

The Importance of Digital Transformation in Manufacturing

In this online panel, we spoke to businesses that are on their Digital Transformation journey. Our panel members discuss how as manufacturers unifying supply chains and customer demand is essential in streamlining operations across the board.

Digital transformation touches so many different parts of the business, so there must be collaboration across departments. Manufacturers are using digital tools to achieve this. This is why Pimberly and Swiftcloud are delving into the depths of digital business strategies. 

Access the on-demand recording now

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Areas of discussion:

  • Explore how digitalisation and smart manufacturing are disrupting the industry.
  • How identifying manual processes that should be digitised can transform every step of the manufacturing process, from the supply chain to the shop floor.
  • Learn how digitalisation can help manufacturers generate more orders, increase efficiencies and further sustainability.
  • Discover the technologies available to help you drive your smart manufacturing strategy and increase uptime and performance.
  • The importance of great data and how this can improve user experience.

Start your digital transformation journey with practical guidance and best practice insights from our panel of experts. 


 Jim De Jong

 Business Development Manager 



Craig McCalley 

Managing Director



Simon Fu 

Ecommerce Manager

J Rosenthal

Natalie O’Rourke-Jones

  Head of Category Management


What is Swiftcloud?

Swiftcloud is an ordering app used by B2B companies throughout the UK, mainly Wholesalers, Manufacturers and Suppliers. Their customers have the ability to create a custom branded app that can then be downloaded from the app store. 

What is Pimberly?

Pimberly is a powerful cloud-based PIM (Product Information Management) platform that synchronises all aspects of product data & digital asset management processes. The platform increases speed to market, and facilitates product launches and overseas expansion.