What is Business Intelligence for eCommerce?

Imagine making choices more quickly and effectively, connecting with your consumers more deeply, and managing your eCommerce company more effectively, all without skipping a morning cup of coffee. Every proprietor of an eCommerce company should be aware of the consequences of their everyday actions. Any eCommerce company or multichannel brand may succeed if it knows what’s working, what needs to be improved, and how to improve. And it is now achievable because of technology. To help make sense of the unrest, we’ve broken down the most widely used eCommerce business intelligence solutions for the eCommerce sector.

The act of turning data into meaningful information that you can use to make informed decisions is known as business intelligence, or BI, in the eCommerce industry. Using business intelligence may improve your understanding and make decisions supported by data rather than conjecture. It facilitates the effective and efficient use of information and data.

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With dashboards, reports, visualizations, and other tools, business intelligence may assist your company in deriving insights from large volumes of both organized and unstructured data. Using this technology, you may tailor information to meet specific goals, like boosting sales figures or examining consumer behavior, to obtain meaningful business knowledge.

What’s the solution?

Businesses will find it simpler to determine what, how, and when their target market wants things this way before rivals gain an advantage. The essential functions of business intelligence eCommerce include data collection and analysis, marketing, and sales processing. Producing reports and dashboards with less human labor is the primary goal of e-commerce business intelligence.

With the digital transition, eCommerce enterprises have enormous potential to grow into profitable businesses. These businesses compete by targeting their clients with advertisements and influence via social media platforms. Hence, you must create an impact to keep up with the other participants and win the race. If anything has the power to change things, it is BI.

eCommerce business intelligence: Benefits

Among the numerous benefits that the best BI tools for eCommerce can provide businesses of all sizes, we’ve listed some of the most important ones below:

Continuous Improvement

Businesses may use data analytics insights from a business intelligency analyst for  eCommerce to assess how well their client retention tactics work. Companies may find areas for improvement and make focused adjustments by monitoring key performance indicators (KPIs), including customer satisfaction scores, client lifetime value, and retention rates.

Streamlined Operations

Your firm’s productivity, supply chain, and efficiency will all increase if you employ eCommerce business intelligence solutions. By delivering real-time data, business intelligence software assists firms in streamlining their many processes while also increasing efficiency. 

Let’s look at some other business intelligence in eCommerce examples.

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Decreased Fraud Risk

Instead of merely providing you with discrete data from each database in your system, business intelligence software may integrate many information streams to provide you with a comprehensive view of the operation of your company. This level of visibility makes it simple to identify fraudulent activity.

Increased Productivity

By using past performance data, businesses can use analytics for predictive analytics, assisting companies in identifying areas for development. When you use these two effective methods together, companies may increase productivity by monitoring everyday work and planning for future events.

Improved Business Processes

Numerous tools provided by business intelligence enable organizations to optimize their workflows from beginning to end. These consist of warnings, operational reports, and dashboards; each tool helps to enhance business procedures, which improves outcomes. Improving processes may seem like a time-consuming, tedious process on paper, but the benefits of taking the time to smooth them out are invaluable to a business. Once optimized, further tweaks in an effort to streamline processes should prove less formidable as well.

Timely Decision-Making

Your company manages its data volume, velocity, and diversity through business intelligence, which provides you with insightful reports instantly. Additionally, corporations find it simple to make decisions based on current information rather than depending on historical reports or generalizations when integrating several data sets into a single platform.

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Improved Customer Experience

Business intelligence also enhances positive user experiences, enabling companies to maintain their competitiveness by disseminating information to clients via social media platforms and e-commerce websites. With real-time data, a business may produce more interesting and pertinent material to its consumers’ demands.

Improved Management

Above all, BI improves management for organizations by enabling them to track everyday activities in real-time. By utilizing precise data from several internal sources, managers may make choices more quickly rather than depending on old reports or frequent assumptions.

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Best business intelligence tools for eCommerce

Here are some of the best business intelligence tools for eCommerce that you can take advantage of to boost your productivity:


Because eCommerce generates a lot of walled and specific data, it can be challenging to pull together data from several sources to get the whole story. Tableau offers several products that may be purchased individually or in bulk, such as Tableau Prep and Tableau Mobile. They help you save time and work at every study stage, from putting together and preparing the data to making eye-catching schemes and visuals.


It features distinct modules (apps, blocks) that do particular activities and work like pre-built functions. Thus, you may avoid writing code or starting from scratch when creating conventional dashboards. For instance, the brand and sector affinity module demonstrates relationships between well-known brands and desirable goods. Cross-selling and upselling, which historically account for a sizable income for eCommerce enterprises, may be accomplished using this information.

Power BI

For eCommerce companies that either begin with analytics or stay prepared to transition to more sophisticated BI solutions, Power BI is an ideal platform. The best part is that Microsoft offers a ton of helpful instructional resources. They will assist your developers in configuring Power BI dashboards.

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Chartio offers a wide range of data sources tailored to eCommerce companies. For instance, only a few business intelligence eCommerce tools can link to DoubleClick, Bing Ads, Outbrain, and other obscure sources essential for e-commerce businesses but frequently have no relevance in other sectors. Chartio is a very solid option if you have specific requirements for your numerous integrations.


Specifically, Sisense’s business intelligence in eCommerce analysis platform gathers and analyzes information about your clients’ historical behavior. In turn, businesses may utilize it to provide clients with better-customized goods and services. ECommerce business owners should also note Sisense because it already comes with several built-in dashboards specifically designed for eCommerce.

Business intelligence analyst eCommerce

Analysts of business intelligence utilize data to guide firms via decision-making. There are several routes that a business analyst may pursue to acquire the required abilities. Business intelligence eCommerce analysts, or BI analysts, use data and other information to assist firms in making wise business choices.

The responsibilities of a business intelligence analyst may roughly be divided into three categories, but specific job descriptions may differ. Here are a few business intelligence in eCommerce examples: 


  1. An essential aspect of a business intelligence analyst’s work involves identifying trends or regions in the data that point to the possibility of improving company procedures. To understand how a business would need to modify its product, for instance, a BI analyst might examine market trends.
  2. A business intelligence analyst may collect, purify, and evaluate data such as a company’s sales, revenue, market statistics, and customer interaction indicators. BI analysts can also be required to build tools and data models to help with data visualization or monitoring.
  3. Creating graphs and charts, compiling reports, and presenting them to customers or other teams are all examples of sharing results. Based on their research, business intelligence analysts will additionally provide suggestions on expanding or enhancing the company.


The average income for a business intelligence analyst in the United States is $87,866. This number includes basic salary and supplementary earnings from commissions, cash bonuses, profit-sharing, tips, and other sources.

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Analysts with a background in data analysis might begin their careers as business intelligence analysts. They may pursue careers as managers, business intelligence architects, consultants, or high-level roles. In the e-commerce space, business intelligence analysts facilitate the following operations:

  • Additionally, a business intelligence in eCommerce analyst offers information relevant to a product, like customer satisfaction, sales forecasts, and much more.
  • Analysts also give insight into your customer’s purchasing patterns and help you determine the most successful marketing initiatives.

What does a BI analyst do?

  • A business intelligence in eCommerce analysis gathers and evaluates consumer behavior and feedback data, including complaints, delayed shipments, and returns. This effort aids in developing tactics to improve client retention and satisfaction.
  • Business intelligence analysts can decrease the risk of fraud with the help of predictive algorithms that can precisely identify and prevent fraudulent activities.
  • Additionally, business intelligence analysts make it possible to create intelligent dashboards that provide precise performance data alongside corporate objectives. This insight might serve as a guide for future wise business choices.

Business intelligence in eCommerce examples

Here are some of the most prominent examples of business intelligence eCommerce through which you can improve the consumer experience on your eCommerce site:

Dynamic Pricing Optimization

You may use big data to price your items at the best possible rate at any given time, accounting for your expenses and those of your rivals. If given access to accurate data, these algorithms can also forecast when to increase a product’s price and when to start a sale.

Tailored and Individualized Recommendations

Shop owners may increase conversion rates, average purchase values, and customer loyalty by customizing consumer interactions and offering more relevant purchasing experiences through tailored product suggestions. Business intelligence suggestions can also be of great assistance in this regard.

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Enhancing Customer Service

With the help of business intelligence in E-Commerce, AI-powered chatbots allow you to provide customer care even on weekends and holidays. A chatbot may assist with basic inquiries, carry out simple tasks, direct users to relevant knowledge base articles, take messages for agents, and arrange follow-up calls while the human support staff is on vacation.

Smart Logistics

Business intelligence in e-commerce can also help you monitor every product in your supply chain, not just the ones already in it, from the producer to your retail location. You can find your goods or supplies using a tracking system that incorporates RFID and GPS technology, and you can even keep track of how they are transported or kept.

Bottom Line

Business intelligence in eCommerce is a significant technological and innovative advancement that has dramatically altered how they deal with customer care and sales. With the help of business intelligence’s numerous benefits, you can easily target your set market and reach your goals. If you need assistance with management tools and systems to help initiate your business intelligence program, contact us at Pimberly