Best Colors for eCommerce Websites

Despite appearances, color is one of the most subtly influencing aspects of your business. It affects not just how consumers view your brand but also your financial performance. Your color schemes influence the decisions that your customers make regarding whether or not to buy your products. This explains why restaurants choose their color schemes with such purpose. Academic research on color psychology is quite genuine. It affects not just your daily existence but also your business in a significant way. Here, we will look at the best colors for eCommerce websites.

There is a little more to conversion optimization than that. This does, however, demonstrate that color schemes should be considered more carefully than just what is attractive. You can greatly influence the way people engage with your website with the color schemes you use. Sales and revenue may increase as a result of these encounters.

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The color scheme of your website should be the first thing you focus on while designing it. But wait a second. What if you already know the color scheme you want to utilize for your website? Yes, that’s a wonderful start, but before you do anything too hasty, think carefully about what you want your website’s color scheme to express. To make your decision easier, here is a detailed analysis of the best color eCommerce websites. We’re covering different combinations, color palettes, and color schemes used for e-commerce websites.

eCommerce website color schemes

Every color has a unique quality and makes the observer feel a certain way. Below is a list of some of the colors that are most frequently used for eCommerce color schemes:

  •   Blue: Blue is a calming color that is utilized to give customers a sense of security and trust. For this reason, a lot of banks and professional businesses choose this color. Blue is very popular for the color scheme of an eCommerce website.
  •   Red: Red is most frequently used in conjunction with clearance sales because it connotes urgency. When paired with brands like Coca-Cola, this color is striking and helpful for impulsive purchases.
  •   Violet: In e-commerce, violet is a calming color. This color is frequently associated with imagination and creativity. It works particularly well to give the impression that a thing is opulent or artistic.

Let’s look at some more of the best eCommerce color schemes.

  •   Green: When you want to unwind, go for green. Since green is the simplest color for the eyes to interpret, it is utilized to reassure customers. It’s ideal for e-commerce sites related to health and the environment.
  •   Yellow: Yellow is a color that both McDonald’s and IKEA utilize to make customers happy when they see and think about their brands.
  •   Orange: For calls to action like “subscribe,” “buy,” or “sell,” orange works well. This color also gives a customer a sense of confidence.
  •   Grey: For good reason, the color gray comes to mind when we think of technology. This color is anything but boring; it may be used to represent wisdom, inventiveness, and impartiality.
  •   Pink: Because of its feminine appeal, this is the color that is most commonly utilized in marketing to women and girls.

And a few more…

  •   White: Cleanliness, virtue, refreshingness, individualism, idealism, innocence, integrity, enlightenment, and simplicity. White is a great eCommerce website background color.
  •   Black: For luxury-focused e-commerce websites, black can be an excellent color choice. This is a strong color that works well for a variety of emotional reactions.
  •   Brown: The color of the earth is brown. It is employed for coziness and comfort in e-commerce design. Camping, outdoor activities, and artisan vendors are common uses of brown.
  •   Gold: Old is cozy and opulent, and it’s frequently utilized in beauty e-commerce websites.

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Color pallet for an eCommerce website

Here are some best practices and illustrations of a color pallet for an eCommerce store that are focused on the various feelings and moods that they evoke:

Trust and Balance

The website exudes trust and balance because of its use of blue accents and gray color schemes. The grid layout’s color scheme also exudes dependability and professionalism with a business vibe. If the people who frequent your website are academics, professionals, or businesspeople who respect professionalism and trust in their work, you can use a similar eCommerce color pallet.

Youthful and Cute

A website that uses a color scheme that incorporates pastel blue and purple with carnation pink, is incredibly vibrant and youthful and makes you think of candy. Since young girls and teens are the primary target market clients, it’s ideal for them because they frequently enjoy cute items as collections.

Bold and Daring

Your attention is drawn in by the bold black writing that stands out against the vibrant yellow background and the small touch of dark blue. This color pallet for an eCommerce app is strong and energizing, perfect for a contemporary and striking appearance.


A dynamic page’s bright and rich color scheme combines vibrant yellow, red, and green to create a highly welcome and lively design that can be applied to goods with upbeat and cheery messages. Those who enjoy adventure and discovering the unusual aspects of nature can make up the ideal targeted audience.


The distinctive blending of a coffee tone with gentler shades of purple, orange, yellow, and green results in a calming and cozy color palette. Something with a genuine depth and warmth to it. These eCommerce platform colors scheme subtly adds warmth and vibrancy.


This exquisite combination of bright yellow, lavender, and pink to red gives off a visually appealing yet feminine vibe. The way the colors are combined reminds you of the warmth and friendliness of flowers. This color scheme is appropriate for young to adult women who like to stay current with fashion, cosmetics, and beauty care goods.

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Color combination for an eCommerce website

Certain markets are attracted to particular colors. Here are a few illustrations of the best color combinations for an eCommerce website:

Black and White

Consider employing a black-and-white color scheme to draw attention to key content. This combo of monochromatic eCommerce logo colors gives your website a sleek, contemporary appearance. Visitors can focus on the artwork right away because of the large amount of white space.

Hot Pink and Bright Green

Best color scheme for an eCommerce website?

Vibrant colors give your website a positive, upbeat vibe. Bright green and pink tones help a vibrant website that reflects the company’s energetic and joyful ethos. To give the website greater depth, it can also use a variety of vivid pink and green hues.

Yellow, Dark Green, and Ivory

Earthy tones, for example, work well on websites that convey environmental messages. The color pattern of any website supporting eco-friendliness can be ivory, yellow, and dark green. The earthy meaning of these hues comes from their frequent associations with the planet Earth.

White and Blue

Blue is a popular color for eCommerce websites of IT companies since it communicates stability and dependability. The website using this color scheme can use brighter blue for the CTA buttons and regal blue for the text.

Dark Grey and Beige

When designing a simple and peaceful website, think about utilizing muted hues like beige. Beige complements a wide range of hues. The combination can give it a warm or cold appearance. Additionally neutral and simple on the eyes, beige is a perfect choice for the background of a website.

Neon Blue and Black

Blue is a good eCommerce website color combination with a futuristic or high-tech theme because of its connection to contemporary technology. The blue stands out in this color scheme, highlighting any website’s futuristic atmosphere. A hectic web design can also be made simpler by the muted color scheme.

Navy Blue and Pale Pink

Certain websites cater to a certain gender by offering products, services, or content. These websites might provide a clue by using a specific color scheme. Pink is typically included in color schemes for sites targeted at women because of its association with femininity.

Electric Blue and Navy Blue

Due to its widespread perception as the hue of trust, blue is a popular option for color schemes on corporate websites. By using several tones of blue, a logistics company can project credibility. The user experience is enhanced by the lighter secondary colors, which also increase the visibility of CTA components and words.

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Color theme for eCommerce website

Clients’ emotions can be evoked by color, and it can also draw in particular kinds of clients. Use a strong reddish-orange color to draw in impulse buyers. You can also cater to these buyers with royal blue and black. This is most commonly observed at fast food restaurants, outlet stores, and clearance sales.

Use teal green for leisure and navy blue to draw in clients on a budget. Navy blue, one of the best background colors for an eCommerce website, is associated with safety. Usually, banks and huge department stores exhibit this. Pink and sky blue are the hues that perform best for conventional shoppers, which is why apparel companies tend to utilize them.

Color + Design

Although it’s a wonderful notion to use these strategies, it’s never merely a color game. Color can be quite effective when combined with design elements and strong action. It’s critical to consider how your e-commerce site’s design affects your users. You may construct an e-commerce website that converts visitors into customers by utilizing design elements such as color, powerful language, and eye-catching imagery.

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Bottom Line

Using thoughtful and attractive colors for your e-commerce website is essential to draw in customers and potential buyers. We hope that the detailed analysis above will be helpful for you in creating the best color combination for your e-commerce website. If you wish to further enhance your website, use data management tools and software, by contacting us at Pimberly.

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