7 Reasons PIM Can Enhance Your Marketing Strategy

Today’s consumers are a lot more demanding. They want the convenience of trusted, accurate information that allows them to make a purchasing decision on the spot. They also want to find what they need on their preferred digital channels. Therefore, you need to deliver trusted information to both your sales and marketing channels if you want to improve customer trust and loyalty. Here we look at seven reasons a PIM can enhance your marketing strategy to meet the changing demands of your customers.

1. Brand consistency with accurate digital assets

Brand consistency helps build trust and customer loyalty. With a PIM, you can enforce brand consistency with correct digital assets, including logos and preloaded campaign-specific product descriptions, pricing, and images. Presets can be switched on and off to suit your campaign needs and scheduling.

Also, brand managers need every image to reflect the same look and feel, whether they appear on a sales channel, a social media post or even a printed ad. This instills a recognizable brand persona that gains momentum in a highly competitive market.

A PIM system becomes your single “source of truth,” allowing brand managers and marketers to create a robust database of rich content that is used across all departments and for all purposes.

In addition, data can be shared with third parties or partners when planning events or cross-promotions. The same information sends a consistent brand message regardless of your marketing tactic to improve and strengthen your marketing strategy.

2. Organize digital and media assets for consistency

Managing digital and media assets becomes an overwhelming and impossible task when done manually. With a PIM, you can simplify the process so all your digital and media assets remain up to date and organized. In turn, this ensures consistency when you need to distribute your assets while also making it easier to update product content. Consistency is key to enhancing your marketing strategy.

Because you have one central location for everything, whether it’s images, videos, product descriptions, etc., your marketing department will always access the right version. You define how media and assets are displayed but still meet the requirements for format, size, word count, etc., for your omnichannel sales strategy.

So, publishing assets is automated, including an approval system using pre-assigned workflow protocols.

3. Expansion to multiple marketing platforms

Imagine meeting customers at all the required touchpoints. In this case, you can increase conversions by presenting relevant product offerings suited to those touchpoints. A PIM makes it easy to upload relevant content to any channel, from your website to a partnering website and from social media to Google Ads.

In addition, you upload properly formatted images or full ads to print sources or with compatible formats suited for YouTube or TV. Your single source of media automates the asset publishing process and, as mentioned, remains within your approval process, so nothing reaches the public before it is properly vetted.

4. Deliver important data to downstream partners

Syndication of content across multiple silos, from department to department, supplier to the distributor, and even ERP or MDM to PIM, needs an efficient delivery method that streamlines information sharing.

Therefore, downstream partners in the supply chain have become more complicated and can include many exchange scenarios.

For example, the flow goes from manufacturer to brand managers and from brand managers to merchants, finally reaching the right marketplace and consumer can require several delivery formats.

Hence, a PIM ensures the efficient exchange of important product information to all downstream partners in its most current, relevant form.

5. Contextualize product information for relevance

Multiple versions of product information and assets are still a necessary evil due to the many markets involved. Despite this challenge, a PIM ensures product information is contextualized to suit the needs of the channel. You can create and maintain multiple versions without the stress of trying to organize product content to suit various requirements.

Instead, that single source of information avoids incorrect duplication, ensuring the proper media formats contain updated product descriptions and images specific to the channels you use.

6. Improve insights with enhanced behavioral data and analytics

Your marketing team can finally have the insights they need, thanks to the PIM’s unified view. Analytic tools can be used to collect interactional and transactional data.

In other words, insights become actionable because you collect real-time metrics as each campaign is executed.

7. Reduce errors to enhance customer experience

Automation reduces errors. Consistent digital assets allow marketing teams to access one source without worry the information is incorrect. Even the most diverse portfolios become manageable, allowing marketing teams to enrich data to meet the changing needs of customers.

Errors are reduced, which improves customer experience and empowers them to make critical decisions that lead to sales. Streamlined product information helps build a reliable source for marketing collateral, so customers see what they need to see as new products go to market. In addition, it gets products to market faster so you remain more competitive.

Enhancing your marketing strategy is how you constantly keep a leg up on the ‘other guys.’

With consistent product data you can create appropriate content for every sales channel, leveraging every customer touchpoint. To set up a demo of our PIM, click the link below.