5 Quick Tips for Leveraging Product Data in Peak Season

1. Peak season planning for personalized eCommerce experiences

Today’s eCommerce success stories are largely based on personalizing the online experience. In fact, they can improve online conversion rates by 8%, according to Trustpilot. So, how do you create personalized experiences? It begins with messaging that resonates with your audience. Information collected from browser and purchase histories, for example, provides insights into customer interests. This information enables you to show customers products they might need or be attracted to.

You can also use your PIM to tailor product descriptions and images to certain demographics to make them more engaging. This is particularly effective when you understand different ethnicities in the various geographies and marketplaces you sell your products. Who shops in these areas, and what product descriptions and images do they expect to find?

2. Planning for peak season to optimize product descriptions

Peak season arrives with the holiday season. The holidays are very emotional and require a special approach to product descriptions. Adding terms like “under the tree” or “Santa” can help trigger emotions based on happy memories for customers. Catalogs with perfect product descriptions help persuade holiday shoppers to see each item as the ideal gift for everyone on their list. For example, a unique toolset might be ideal for “the guy who has everything,” while a wine of the month subscription might be perfect for the “hard to buy” people on a gift list.

Using your PIM to match seasonal images and text creates the perfect emotional enticements. You can also create holiday-centric vignettes in your catalog, such as setting the perfect holiday table featuring your festive dinnerware. Shop the look works well, creating the perfect holiday outfit if you sell clothes.

Using holiday terms to enhance product descriptions makes products better suited for holiday purchases. It also works for online catalogues where SEO comes into play. Meta descriptions help improve conversion rates, so you can optimize product descriptions to suit the holiday crowd. These snippets provide information that tells shoppers what they’ll find when they arrive on your product detail pages.

3. Prepare for peak season by analyzing past successes to understand the right deals

Easily understand what deals make the most sense for your business by looking at past holiday successes. What products saw the highest sales last holiday season? Were there any trends in like products you found in carts? Can these be leveraged to up or cross-sell? Were there common keywords or phrases used for the highest-selling items? You can use your PIM to create offers for high-selling items, such as creating groups for cross-sell or upsell opportunities. You can also update product categories and improve the structure of an online store based on your successes. Use the information to find the deals that make the most sense and your PIM to set new criteria to enrich data for a successful eCommerce peak season.

4. Ask yourself what customers are looking for

Understand what customers are searching for before they look somewhere else. A PIM enables you to integrate with other systems and analyze customer behavior. Stock data from an ERP, for example, can tell you what items are the most popular. This enables you to prioritize the enrichment of your best-selling products. Product information is an essential part of helping customers find what they need.

Peak season preparation provides an opportunity to create better product pages which in turn ties in with creating more personalized shopping experiences. Were there more products that led to enquiries? How do the product descriptions for these products vary from the products that sold with fewer enquiries? Look for trends that tell you when it makes sense to reuse product information and apply the same product details for less popular items to see if you can attract more prospects.

5. Offer omnichannel strategy

If you have an omnichannel strategy, you understand the importance of consistency across every marketplace and marketing channel. Your holiday strategy needs to include consistency for any updates you make in your product information management. Creating a clear and consistent brand message across your product pages and holiday campaigns creates trust with customers.

When your products are consistent in their presentation, the categories in which they appear and the images and product descriptions you provide create a consistent customer experience that makes you feel like the gifting destination for holidays 2022.

Some More Peak Season Planning Tips to Consider

Here are some key considerations to keep in mind while leveraging product data in peak season:

Prevent Frauds to Protect Reputation

Retail peak season often gives birth to retail frauds possessing hefty price tags, and those sums don’t necessarily take into consideration the harm done to a brand’s image and the trust that it has lost from consumers. Conversational AI solutions are a perfect fit for helping contact centers tighten up their theft prevention procedures, which need to be improved.

Passwords along with other forms of authentication, which can be hard for users to remember and too simple for fraudsters to locate, are no longer necessary with biometric authentication.

For instance, speech biometrics makes use of a person’s distinct voiceprint, which is unrepeatable or spoofable. Similarly, behavioral biometrics monitors habits, including the way a person types, to spot oddities that might point to a fraudster attempting to access a client’s account.

This method not only improves the fraud protection program at your contact center, but it also streamlines the authentication procedure for both consumers and agents, reducing friction and making it simpler than ever to promptly provide the necessary information to a genuine customer.

Improve Future Proceedings

The capacity of AI-powered platforms to learn continuously is one of their more alluring features. Contact centers can utilize knowledge gained and duplicate best practices across both self-service and human-assisted encounters by extracting insights from each consumer conversation.

The AI platform might intervene and alter the script based on insightful data to deliver extremely pertinent information based on past client behavior and conversation monitoring to proactively suggest the optimal course of action.

AI learning capabilities not only assist your contact center create an improved experience for consumers and agents, but they also increase operational adaptability, agent satisfaction, and efficiency. Additionally, your contact center could save money on hiring, onboarding, and training new hires because contented agents are more reluctant to leave.

Don’t Lose the Human Touch

One fear that frequently surfaced when discussing AI-powered contact center solutions is the possibility of job automation. Individuals are predicted to begin their 2024 holiday shopping season sooner than ever, which might lead to an increase in the prevalence of this situation. This could be due to individuals attempting to get trendy things before they sell out or anticipating the effects of inflation on prices.

The sophisticated engagement platform can provide the agent with this policy, as well as useful scripts and pre-written responses, to help them navigate through potentially delicate conversations. The AI-powered platform can offer the agent a workaround for this customer, such as store credit, chosen products that are eligible for an exchange, or something similar.

Furthermore, AI-powered real-time conversation monitoring—which includes sentiment analysis—allows your agent to get a summary of the interaction’s status. These insights and the next best steps are available to the agent if they need to alter their strategy to better engage the customer.

Bottom line

Efficient tips can greatly help in leveraging product data for the eCommerce peak season of the year. You can also greatly enhance and improve your eCommerceommerce site performance for maximum sales and ensure efficient peak season management, by incorporating skilled data management tools. Get in touch with us at Pimberly, to get the best data management tools in town.