Guide: How to Create a Winning Holiday eCommerce Strategy

How do you create a holiday eCommerce strategy that you can (mostly) repeat in the coming years?You might have assumed that the holiday eCommerce season would differ from the previous one, but be ready for a significant dose of déjà vu. Experts anticipate this year to render eCommerce a top choice for many customers again during Christmas, even though we may witness a tiny spike in in-store shopping or buy-online-pickup-in-store (BOPIS) transactions.

Since more retailers are better equipped for internet and mobile shopping this year thanks to emergency improvements in response to the epidemic, the only real difference may be more competition over last year.

So, how can your company be ready to take home a piece of the Christmas pie this year?  


~15 min read (circa 4000 words)


Access the Guide – How to Create a Winning Holiday eCommerce Strategy:

Companies usually repeat the same thing: data, data, and more data! To have the finest holiday season ever, you may and should use the eCommerce data from last year’s exceptional holiday season to guide your eCommerce holiday planning this year.

image of christmas decoration

But how can you use the Christmas shopping season for your company without losing your mind? You can establish your objectives and begin planning, testing, and budgetary discussions as soon as possible. It will be simpler for your brand to understand what to anticipate and assess performance correctly if the proper questions appear early on in your eCommerce holiday planning. 

Remarketing is essential during the most popular shopping period of the year. 96% of visitors to your website still need to decide whether or not they’ll make a purchase, compared to only 4% who are ready to buy.

What’s the solution?

To guarantee that your brand is at the forefront of consumers’ minds while purchasing, consider implementing brand awareness campaigns in late Q3 or early Q4 to build up the remarketing lists before Cyber 5 purchasing. Continue reading for advice on guidelines and eCommerce indicators to get your desired information.

image of merry christmas

Holiday eCommerce SEO

The following tactics will help you make the most of your holiday season eCommerce SEO marketing plan and help you leverage that growth pattern:

Examine Your Last Year’s Performance

Start by reviewing last year’s eCommerce marketing plan performance to get a head start on the eCommerce holiday 2024. Determine which of your brands’ pages and keywords are doing the best. It is essential to examine both your conversion rates and traffic. This knowledge allows businesses to make the most of the material they create. It will direct your holiday content development and e-commerce marketing plan.

Look for Potential Keywords

You want to look for new patterns that could surface around the end of the year, as well as potential holiday-related keywords to target. Depending on your industry and eCommerce marketing strategy, holiday-themed deals, products, or relevant keyword categories may catch people’s attention. To find these keywords, you should go again and look at your digital sales data from the prior year. In addition to giving you material for your regular articles, these keywords help you develop ideas for marketing campaigns and seasonal specials.

Look for Current Trends and Patterns

Along with looking at the best-performing websites and keywords from the year before, you should also look at the latest advancements and trends in your industry. Such research helps you view what your potential customers are most interested in seeing from a new angle. You may use these interests to generate highly engaging content and e-commerce marketing methods to help your prospects.

image of christmas gifts being wrapped

Build Excitement for Your Upcoming Offers

Use your material to generate buzz and awareness about upcoming deals and promotions. People usually think about their Christmas shopping well in advance because they want to take advantage of sales and promotions over the holidays. Take advantage of this opportunity to inform customers about your impending deals as the holidays approach or during famous shopping days like Black Friday. Create a eCommerce holiday checklist to keep track of your progress.

Optimize Mobile eCommerce

In recent years, there has been a significant increase in the use of mobile eCommerce marketing strategies. Consumers are feeling more at ease making purchases directly from their handheld devices. You must ensure that your efforts include sufficient mobile compatibility if you hope to capture your holiday shoppers’ interest. Every campaign needs to be simple for mobile viewers to access.

Measure Your Progress

Site owners must closely monitor their eCommerce marketing plan to boost traffic, engagement, and sales during this crucial time, given the billions of dollars companies make over the holiday season. You can significantly impact your year-end campaign planning for next year by learning from the triumphs and setbacks you experienced this year by examining the following points:

  • Analyze how users interact with your content.
  • See how your conversion rate stacks up to the rest of the year.
  • Analyze the effectiveness of your marketing campaigns for future sales and promotions
  • Examine the differences between your total revenue during the holidays and the rates you receive at other times of the year.

Holiday eCommerce Marketing

Seven clever tips for your holiday eCommerce marketing strategy will increase your online sales this year.

Personalize Your eCommerce Website

The single most significant aspect of attracting new clients is personalization. This holiday season, create engaging and visually appealing landing pages and stuff them full of offers that those who visit won’t be able to refuse. After you have produced exciting landing pages, you should concentrate on content personalization to enhance your eCommerce holiday marketing.

image on phone

Improve Website Navigation

Your consumers are more likely to convert when you assist them in finding the things they want, particularly during the holidays. You can create a new holiday-type tab to make things easier. Use clickable banners and pictures on the site to direct clients to ads featuring Black Friday deals, Christmas combinations, New Year’s specials, and more. Thanks to this, they’ll locate what they’re seeking in a matter of seconds, which will also increase sales.

Offer Bundles to Attract Customers

Combining deals is an excellent approach to attracting new clients and increasing revenue. Combine three or more goods, then sell the entire set at a discounted price. Getting the most outstanding value for one’s money is something that everyone strives for. Bundled deals are effective throughout the holiday season. You may search for chances to provide freebies along with the combinations and still turn a profit. If you sell them together, you may give a product bundle that consists of both your main product and supplemental items.

Collaborate with Influencers

Influencer marketing is less expensive than social advertising if you compare the cost per typical sponsored rate. Because influencers possess a sizable following of devoted followers, influencers are an excellent means of connecting with your target market. Influencer marketing directly boosts your total sales when it consists of product endorsements and offers sharing with followers. It would help if you also chose how to encourage them to spread the word about your company.

Create Buying Urgency

Special deals and steep discounts are standard holiday marketing ideas for eCommerce that most brands utilize during the holiday.. Retailers may increase sales with limited-time deals while preserving their brand image. Remind buyers about these exclusive deals using catchy words like “Deal of the Day” or “Deal of the Hour.” Another option is A timer indicating to them how long they have to seal the sale.

Utilize Web Push Notifications

Web push notifications are only available to users who have specifically chosen to receive them. Push alerts have a 50% higher open rate and receive seven times as many clicks on emails overall. The fact that you don’t need to know any personal information about your visitors is the finest thing about push notifications. Sending them customized alerts depending on their internet activity is easy.

Utilize Email Marketing

Email marketing is certainly the most effective approach to notify customers about impending holiday sales on your online business. Email marketing should ideally begin ten to fifteen days before the holidays, with a compelling subject line.

These tips should boost your eCommerce holiday readiness and destress your team as they prepare for the busiest season of the year.

image of shopping

eCommerce Holiday Marketing Tips

Here are a few of the booming holiday eCommerce tips in the field of Internet marketing that demonstrate that online buying is not only here to stay but also developing quickly:

Provide Gift Suggestions

Showcase original present ideas, customize gift suggestions according to past purchases, and combine several things into one ideal gift. Provide a discount on gift packages as an added benefit and inducement. Suggestions are one of the most powerful holiday eCommerce trends.

Make Your Customers Nostalgic

Why not create your marketing effort to appeal to nostalgic holiday memories? Consider including vintage typefaces, black-and-white images, and nostalgic photographs from bygone eras. This year, your marketing efforts may be guided by nostalgia, whether you’re creating an internet landing page or an in-store display.

Say Thank You

Send Thanksgiving thank-you cards to your devoted clients to make a lasting impression rather than waiting for the customary holidays for eCommerce like Christmas and the Hanukkah card-giving season. Sending a surprise thank-you note may help your clients feel truly valued and ensure they think of you first when purchasing for friends and family.

image of credit card

Create Mobile-Friendly Buying

Develop email marketing campaigns responsive to mobile devices and make your online store mobile-friendly. If you want to utilize text messaging for holiday marketing, your clients may quickly access a product page on their phones by clicking on a link.

Provide Free Shipping

Consider providing free delivery on all holiday orders, and make sure your clients know it. Ensure your complimentary shipping offer is easy to find throughout your online business and highlighted in your marketing mailings.

Consider Video Marketing

This year, invite staff members to share their best Christmas experiences or give clients a behind-the-scenes look at what goes into getting your firm ready for the holidays to demonstrate the human side of your organization. An adorable or humorous holiday marketing film is an excellent way for businesses that don’t deal with products to capitalize on the holiday season.

Initiate In-Store Events

image of the top of a paper shopping bag for hyper personalization

Customers still prefer to shop in-store over the holidays, even with the surge in internet purchases. Provide a welcome gift to consumers upon their arrival, such as complimentary hot chocolate, entertainment, or product demos, to encourage them to purchase. In-store events should not be dismissed when evaluating holiday eCommerce stats.

Become a Gifting Partner

The holiday season may be stressful because individuals prepare and host festive feasts, holiday parties, and other events. Provide information, goods, and services that make things easier for your clients to handle to reduce stress. You may relieve your clients of some of their burdens by offering gift wrapping.

image of a laptop with a sofa being displayed for sale

eCommerce Holiday

The degree of competitiveness and the proportion of e-commerce in the retail sector are still relatively high. To become the store that customers choose when they need gifts, you must make the purchasing process simple, adaptable, and full of possibilities. And now is a fantastic moment to start putting everything into practice.

It’s critical for online retailers hoping to expand internationally to stay on top of significant dates related to e-commerce in various nations and areas. Seasons or even certain days in the calendar substantially impact sales for many e-commerce companies.

For instance, everyone knows that Black Friday is when brands provide the most significant deals, and online retailers often see high demand in the lead-up to Christmas. There are several additional dates, though, that are crucial for online retailers that ship internationally to be aware of.

image of bags

It’s rather beneficial to keep track of these events as part of an all-inclusive marketing calendar, as it enables you to schedule your marketing efforts and sales for when they will have the most significant effect. In light of this, here are the most essential e-commerce holiday events to look forward to in the 2024 eCommerce calendar:

  • New Year
  • Chinese New Year
  • Australia Day
  • Super Bowl Sunday
  • Valentine’s Day
  • International Women’s Day
  • Holi Festival
  • St. Patrick’s Day
  • April Fools’ Day
  • Easter Sunday
  • Earth Day
  • Cinco De Mayo
  • Mother’s Day
  • Best Friend Day
  • Father’s Day
  • Eid Al-Adha
  • Canada Day
  • Independence Day
  • Labor Day
  • Halloween
  • Diwali
  • Thanksgiving Day
  • Black Friday
  • Small Business Saturday
  • Cyber Monday
  • Hanukkah
  • Green Monday
  • Free Shipping Day
  • Christmas
  • Boxing Day
  • New Year’s Eve

Bottom Line

Creating a winning holiday e-commerce strategy is crucial if you must stay up in your game all year. The holiday season is the most awaited time of the year and requires critical attention and planning. With the help of top-notch management applications, you can easily manage your strategy to ensure you bring in more eCommerce holiday sales. Contact us at Pimberly if you need management systems and data applications to streamline your data.

Brands driving growth with Pimberly:

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Regatta Great Outdoors logo
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JD Sports logo
Ellis Brigham Mountain Sports logo
Marshalls logo
Bombinate logo
CardFactory logo
Staples logo
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Ring Automotive logo
Bonprix logo
Ralawise.com logo
Freemans logo
Foot Asylum logo
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Access the Guide – How to Create a Winning Holiday eCommerce Strategy: