How PIM Helps Improve AOV

Offering products that complement a consumer’s original purchase is an effective way of increasing Average Order Value (AOV). AOV tracks the average amount spent each time a customer places an order in an eCommerce store. 

In this video, we’ll show you the benefits of using PIM for AOV:

  • Create cross-selling and up-selling opportunities to achieve higher AOV
  • Share the most relevant products with consumers at the right time 
  • Improve the structure of products and make an online store easier to navigate for buyers


One of the easiest way to drive your Average Order Value (AOV) is to offer your customers related products that complement or substitute their original purchase. With Pimberly, linking products for cross-sell, up-sell or substitute sales is incredibly simple. You can quickly define the products you want to link using the search and then just attach them.


As well as linking your related products, you can create new product bundles or kits or groups of products that are frequently sold together. This is a perfect way to present similar products, for example, a suit or to enable your customers to ‘shop the look’. 


Well-defined product relationships allow you to encourage your customers to add to their original purchase. Whether it’s a bundle that gives them a saving or a complimentary product, it all contributes to increasing your Average Order Value.

Create an effective AOV strategy with Pimberly 

Pimberly’s dynamic features are ideal for improving AOV. Quickly import products into the system and tailor them for up-selling and cross-selling purposes. You also have the ability to create product bundles of similar items and offer them to different channels. In addition, develop rich product descriptions and increase consumer engagement on an eCommerce store.

Next Steps

Like what you see? Book a free personalised demo to find out what Pimberly can help you achieve.

Head to the video library to find more videos showing the features and benefits of Pimberly.

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