“Pimberly’s user-friendly interface enables us to leverage advanced features without the need for programming skills, thereby streamlining implementation and data management.” – Frank Velleca, Market Manager at Siemon
Siemon is a global best-in-class provider of high performance copper and fiber infrastructure solutions for data centers, smart buildings and cellular networks. Founded in 1903 and headquartered in Watertown, Connecticut, Siemon has grown into a fifth-generation family-owned business with a worldwide presence.
Siemon has transformed its product catalog by leveraging Pimberly’s flexible PIM and DAM tools. This strategic partnership not only refines the presentation of complex product information but also delivers significant time savings and enhanced operational efficiency for both customers and partners.
Siemon’s customers demand precise and readily accessible product specifications. Before partnering with Pimberly, product data was fragmented across multiple silos, making updates both time-consuming and resource intensive. Limited centralisation meant that only basic product details were available on the website and digital catalogues, and crucial information was often bundled in documents covering entire product families rather than at the part-number level.
The speed and flexibility Pimberly provides is a key advantage, allowing prompt delivery of specification and compliance documentation for sales opportunities. By adopting Pimberly’s robust data management and automation tools, Siemon now centralizes SKU-level specifications, multimedia assets, and compliance data—enabling rapid updates and the prompt delivery of detailed information.
“Pimberly’s tailored solution—with its intuitive interface and robust automation capabilities—played a pivotal role in our decision-making process.” – Frank Velleca, Market Manager at Siemon
Recognising the importance of PIM for the future growth of the business, Siemon Market Manager Frank Velleca undertook a vigorous selection process to find the right solution. Pimberly won out over its competitors due to its superior product capabilities and responsive customer support.
Pimberly’s dedicated onboarding team then partnered with Siemon to implement a bespoke solution. This included automated workflows that seamlessly connect ERP data to sales channels, enabling the creation of product-specific spec sheets and vastly improving data quality.
An early win for Siemon was enhancing their digital catalogues with Pimberly e-Catalog. Channel partners and end-users can now access detailed, part-level product information including detailed product images. Using Pimberly’s integrated Digital Asset Management (DAM) solution, Simeon could easily include 2D and 3D renderings alongside each product, ensuring a more visually accurate representation of products.
With all product information centrally stored and managed, other departments such as technical support, sales, and marketing could also leverage Pimberly for improved data access and efficiency.
You can quickly import data into Pimberly from multiple sources in any form. The platform can connect to all your supplier, manufacturer and data feeds in minutes. You’ll see faster product on-boarding with less work!
Pimberly manages all of your product information, attributes and assets. Dashboards give a clear view of completeness across product ranges, and with the power to handle unlimited SKUs, Pimberly grows with your business.
