Their ERP held manufacturing data, such as materials used to make the products. The studio team added product images to a shared drive. Meanwhile, data such as sizing, color and weight were held in separate spreadsheet templates. These templates were often overwritten which resulted in a lack of consistency, and issues around version control.
Having all its product data in one place enables J Rosenthal to quickly and easily onboard new products. As a result, it has now expanded its product range and offers over 19,000 products to its customers.
These efficiencies have enabled J Rosenthal to concentrate on adding important product attributes such as SKU numbers and barcodes. Because of the frantic nature in which the team used to work, these were often a rushed afterthought.