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Blog Category: Customer Experience & Conversion Optimization

image of director of ecommerce
What is a Director of eCommerce?

Here, we define the Director of eCommerce role and how they can help you develop your brand as a leader in the eCommerce landscape. 

Blog
Fashion & Apparel, Homeware
Retail
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Simple Ways to Improve Customer Experience

Your website needs to be user-friendly so they find what they need without obstacles or delays. Here are ways to improve customer experience.

Blog
Construction, Electrical / Mechanical, Fashion & Apparel, Homeware
Distribution, Manufacturing, Retail
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How To Calculate a Break-even Point Using a Formula

A breakeven point is a formula that provides you with a clearer vision of profits and losses. Here is how to calculate a break-even point.

Blog
Retail
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Understanding Scarcity Marketing

Scarcity marketing is a widely used marketing phenomenon. Here is all you need to know about scarcity marketing and how it works.

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How to Test Your Business Idea

Testing your business idea is essential to help you ensure success or failure. Here are some best ways to test your business idea.

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Why Top Brands Leverage PIM with an eCommerce Platform

Here, we speak with one of our most trusted partners, Luminos Labs, on why brands should leverage a PIM with their eCommerce platform.

Blog
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What Is Demand Generation?

Demand generation is an extremely efficient marketing tactic that helps you grow your business. Here is all you need to know.

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How to Make Product Demo Videos

Making product demo videos is an integral part of any brand’s marketing strategy. Here is all you can know about how to make them.

Blog
Electrical / Mechanical, Fashion & Apparel, Homeware
Retail
image of product positioning
What is Product Positioning in 2025 Marketing?

Product positioning is a marketing tactic to effectively handle your product sales. Here is all you need to know about product positioning.

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Top Benefits of Using an eCommerce Platform with PIM

Here, we speak with an expert to look at the advantages of using a PIM with an eCommerce platform in your tech stack.

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