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TikTok has become a powerhouse for e-commerce companies looking for the ideal marketing tool to create awareness about their products. Here we look at how PIM (product information management) can assist in creating exceptional and engaging TikTok content to meet the expectations of your younger customers.
TikTok has become one of the most popular social media apps for consumers between the ages of 10 to 29. Offering an easy platform to create and share video content in short, easy-to-digest 15-second videos, you can create videos to appear in customers’ personalized feeds to promote your brand and products. TikTok offers the perfect medium to generate organic content and leverage hashtags, working either on your own or with influencers to create effective promotional campaigns. According to Statista, TikTok had about 86.9 million users in the U.S. in 2021, which is expected to rise to over 103 million by 2025.
TikTok enables consumers to quickly digest information while enjoying an entertaining collection of videos targeting their interests. Users can reduce their effort searching for information thanks to the effective algorithms that present personalized content based on an individual’s:
Also, TikTok has created an endless list of social media personalities who help push products they discover, making a major impression on viewers who trust their opinions. As a result, you can discover ample opportunities to reach people open to new ideas. Customers scroll through TikTok and respond to ads tailored to their interests. For your brand, that opens possibilities to encourage purchases within seconds of coming across your ads.
An omnichannel presence is more important than ever
Expanding into New Marketplaces Made Easy with PIM
If your ideal customer is a Gen Zer, 1 in 2 will buy something while on TikTok. Also, 81% of users use TikTok to discover new products/brands. That provides an exciting opportunity to reach new customers who rely on TikTok selling as a major source for their shopping decisions. TikTok is designed for younger audiences around the world. This is where brands can gain credibility and keep up with trends to remain relevant to their audience. Because it is so affordable, you can master the art of creating casual, organic TikTok video content to build an authentic and trustworthy brand image. You can use TikTok in several ways, including:
TikTok eCommerce has specific requirements retailers must meet to sell their products on the platform. If you are already using multiple platforms for your omnichannel strategy, management can be overwhelming. It’s essential to keep track of all the different formatting requirements for product data across channels and marketplaces. Product Information Management software, or PIM, provides a centralized hub to automate the entire process and update products and ads for your merchandise. You are fully equipped to present potential customers with the products they’re interested in on one of today’s most widely used platforms.
A PIM’s product record enables you to easily view and manage all the assets you need for each product so you can quickly create compelling product content ready to use on TikTok. With everything stored in one place, you know your information is up to date, so you can publish product information with confidence. A PIM allows you to review use cases based on real customer experience and customer demographics to maximize product appeal.
Using a PIM enables you to leverage the power of TikTok, offering more personalized experiences users expect in today’s e-commerce landscape.
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In your personalized demo, we’ll walk you through how you can:
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