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Optimized images also improve customer experience, not just because they represent your products accurately but also by speeding up load time for your product pages and providing advanced viewing capabilities such as zooming. Using a digital asset management (DAM) system to auto-convert images for Shopify Plus improves customer experience. However, it also streamlines the process of getting products to market fast. A DAM auto-converts images with tags, controls the tags based on your strategy, and pushes them to Shopify Plus. Here’s how
Shopify prides itself on offering excellent customer experiences. Your product descriptions and images need to align with the same high standards to attract customers accustomed to shopping in this marketplace. Images that are sized properly ensure customers can view them across all devices, zoom in on certain features without images becoming blurry, or use tools that allow them to change colors or view 3D renderings. Therefore, having the correct image size and format is a must.
A DAM automatically converts images based on Shopify Plus image best practices, so your images are optimized for fast speed loading and improved customer viewing. Also, automatic format conversion reduces the time and effort required to convert images manually for your team. There’s no more fiddling with your images to maximize the viewing experience, as everything is auto-formatted.
A DAM can process large volumes of images in batches, whether you need to replace, add or supplement your digital assets.
As a result, you reduce the time and resources required to convert each image individually and can manage thousands of assets in a single task.
A DAM can optimize images for web use, reducing the file size without compromising image quality. This can improve page load times and overall website performance. In addition, you can match the formatting needs based on Shopify’s recommendations. For example, they recommend using 2048 x 2048 pixels for square product photos to improve zoom capabilities because anything smaller than 800 x 800 pixels will become distorted. Also, images larger than 20 megabytes will slow down page load times, leading to lost customers. This is one of the reasons they recommend using JPEGs. JPEGs provide quality images and optimal file size, so your images are high quality without being too cumbersome to load compared to other formats like PNGs.
A look at the future of optimized images
Bridging the Gap Between Digital Twins and Your Online Store
DAMs with integrations with Shopify Plus, like Pimberly, enable seamless uploading and syncing of images between the two platforms.
Additionally, within your Shopify Plus setup, you can use your DAM to apply rules, including automatically re-sizing digital assets to ensure you meet Shopify requirements.
Again, this ensures you avoid image appearance and load time issues
Metadata is essential as over 35% of product searches start on Google. Since Google uses alt tags to rank searches for products, if you want to succeed at SEO, you need to use keyword-rich alt tags to optimize all your digital assets. A DAM can automatically apply metadata to images, such as tags, so customers can search and find your images on Google and Shopify Plus.
In addition, you can manage all Alt Tagging from a central hub using your target keywords from your product information system. This is where a PIM/DAM combination comes in handy, as it can automatically generate search-friendly Alt Image name tags based on the same conventions used for your product descriptions. As a result, you’ll always be SEO compliant.
Your PIM/DAM also creates unique naming conventions, so assets are renamed based on your Shopify criteria. Also, instead of choosing generic names for images, you can practice proper image title methods so Google quickly understands your image content. Optimized images for Shopify use specific, relevant titles and keywords that are short and to the point.
Finally, a PIM/DAM helps you optimize SEO with product description enrichment. Your marketing team/copywriters see product images while composing copy improving the level of detail used in their descriptions. This enhances customer experience and ultimately increases conversions.
A DAM streamlines how quickly you can publish products to Shopify Plus, using auto-conversion and alt-tagging features to optimize them for increased searchability and sales.
Take a deeper dive
In a personalized demo of the platform, you’ll see how you can:
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