How to Drive Traffic to Your eCommerce Site

When you drive traffic to your store, you position yourself for an increase in conversions. A common objective amongst many entrepreneurs and marketers is driving traffic to the eCommerce site, regardless of whether they run an online store or manage a physical location. Your site acts as an online showroom of sorts where potential clients may become customers and leads by learning more about your offer and developing confidence in your brand.

But if no one can discover your website in the first place, having a gorgeous, user-friendly website won’t bring in more business. You’ll discover just how to get found online in this piece, allowing you to optimize your visibility.


Patrick Tully

Patrick Tully

How do I drive traffic to my site?

image of seo

Some companies question why having a website in the initial place is vital, let alone driving traffic to it. In the modern world, having a website is essential, even for physical businesses. If nothing else, prospective clients may learn more about your company. It is, however, adequately organized so visitors may join your funnel and become clients.

You need to ensure that an increase in traffic is accompanied by an improvement in engagement since traffic to your website raises your ranking, bringing in more visitors. You need to bring rising, yet the conversion rates are falling; you’re not bringing in the correct visitors.


You can optimize your website for sales in various ways, such as strategically placing calls for action, or CTAs, and lead capture forms, offering the information your visitors want, and creating a user-friendly and intuitive navigation system. However, getting the correct people to visit your website in the very first place is the first step.

There isn’t a single, all-in-one technology that can drive free, targeted visitors to your website. Instead, various marketing avenues are available and combined to increase traffic. Keep reading to learn about the essential and successful ways that can help you attract traffic to your eCommerce site.

image of laptop and tablet

How to drive traffic to your site

More than 50% of buyers say they prefer to purchase online. That’s fantastic news for internet merchants like you. Gaining the attention necessary to drive traffic to your eCommerce site and boost income can be challenging, given the proliferation of online marketplaces and the abundance of options accessible to customers.

It’s a good idea to routinely assess the user experiences on your website, regardless of how long you’ve been in the eCommerce business or how recently you opened your store. After all, if your website is clumsy, messy, or amateur, you will find it challenging to drive site traffic and turn visitors into purchasers, regardless of how clever your marketing strategies are. The following are a few things to be aware of to drive traffic to your site:

These are some of the most effective ways to drive traffic to your site.

  • Address a specific target group. When creating descriptions of goods, designing your webpage, or determining your prices, put yourself in your client’s position. Customers are likely to leave your website just as soon as they arrive if they don’t believe your company’s image suits them.
  • Put CTAs and a clear structure to your website. Ensure that your potential customers can quickly and easily locate what they’re looking for on your website. If the item in your catalog isn’t visible on the front page of your website, include a conspicuous “Shop Now” or “Start Shopping” button that directs visitors to the appropriate sections.
  • Pay attention to the product specifics. Make sure the details and accuracy of the item’s descriptions are correct. After seeing your product listings, the last thing you want is for customers to become discouraged about purchasing since they have more concerns than answers. If they do decide to buy, you also don’t want to have a lot of returns because the item was “not as described.”
  • Never forget that pictures are everything. Having top-notch product photography is essential for helping buyers visualize using your product. Add user-generated material and product videos in addition to still images of your products; they may act as effective forms of social proof. 
  • Make sure it’s simple to locate your return policy. Almost two-thirds (67%) of consumers want to examine the return policy before purchasing. For this reason, you should make the return procedure easily accessible so customers can shop confidently.
  • Provide a simple checkout procedure. An excessively complicated checkout process frequently causes online shopping cart abandonment. Streamline the checkout procedure as much as possible while taking various payment methods. You may accept multiple payment methods, such as major credit cards, Apple Pay, and BNPL solutions.

image of google on laptop

Best way to drive traffic to your site

Here, we cover the best way to drive traffic to site for many eCommerce brands looking to gain exposure and boost their sales:

Create Content

Inbound marketing aims to draw the ideal customers to your business. The easiest way to accomplish this is blogging, a content creation tool.

It would help if you first comprehended the customer persona you’re targeting to create solid content that will attract the proper visitors to your website. Knowing your target audience and what they look for will help you with driving site traffic and producing content that organically brings people to your website.

Utilize Organic Social Media

Though it’s not a novel tactic, marketers should be aware of organic social media when evaluating how to drive more traffic to your site. In addition to putting your content on social media, you can also use Facebook Messenger, live video, IGTV, Instagram Stories, and the swipe-up function. Using new features on organic social media platforms quickly is crucial.

Collaborate with Influencers

Influencer marketing has proven itself to be more than a fleeting trend. In actuality, it’s an inexpensive way to increase website visitors. Influencers can succeed in driving traffic to your site traffic by sharing links, reviews, discount coupons, and giveaways with their audience.

Analyze Your Website

Let’s try reversing some of our mental processes. It’s crucial to understand your target before trying to attract people to your website. To achieve this, use tools like Crazy Egg to evaluate your website and determine which areas bring in and lose users. With this knowledge at your fingertips, you can produce content that attracts the correct kind of visitors to your website.

image of brand

Engage the Community

In general, your website and landing pages will receive more traffic the more well-known your brand is. Staying involved and active in the industry is one approach to building brand awareness. Engaging with those who follow you on social media, responding to inquiries on public forums, and taking part in Facebook groups within your business are all examples of how you can put an engagement plan into practice right now.

Utilize On-Page SEO

Your website may increase its search engine ranking and attract more visitors using on-page SEO. The URL, picture alt-text, meta description, header, and page title are a few examples of on-page SEO components (plus more). Having your website appear in search results will increase visitors.

Have Quality Backlinks

To increase website traffic, you must have a good search engine ranking. You must be a thought leader to rank better in search results. Besides using the topic/cluster approach mentioned above, obtaining high-quality backlinks is one way. You get greater credibility if highly authoritative websites connect to your website.

Drive more traffic to your site

Are you still curious as to how to drive more traffic to your site?

The following successful tips can significantly help you with driving more traffic to your site without having to make much effort:

Create Landing Pages

“What unique tactic will drive traffic to my site?”, you’re probably asking.

Sending your website visitors to a specific landing page with content they want to see encourages them to interact with your site and, eventually, your company. Create pages that showcase material based on the priorities of your website’s users by using website analytics. Depending on the postings a person has been reading or the latest information on the latest characteristics of a product they have been investigating, this may appear to be a unique deal.

image of woman on computer

Consider Keyword Optimization

Typically, search engine optimization, or SEO, is regarded as the practice of optimizing your content using keywords that are pertinent to your business. Many commercial partnerships flourish when someone puts an expression or word into a search engine to discover a website. Gaining more visitors is simpler when you know what search phrases people use to find your website. Some terms, such as brand or product name, could be unique. Alternatively, they might be distinctive qualities or advantages like “all-natural,” “free delivery,” or anything else. Constantly optimizing keywords will help you master how to drive traffic to an eCommerce site.

Create Engaging Content

One excellent strategy for increasing website traffic is providing intriguing, high-quality material that addresses a query or offers a remedy for a particular issue. By doing this, you may establish the credibility of your website and establish your company as a pioneer in the field.

Increase Your Search Reputation

Ensure you take advantage of Google’s local algorithm, which will return local results for your website. Thanks to local search engine rankings, your website might appear when someone looks for locally tailored services in their region. For example, if you reside in Chicago and require air conditioning repair, you may search for “air conditioner repair in Chicago” online. This is just one example of a tactic for driving traffic to an eCommerce site.

image of casual shopping on phone

Utilize Digital Ads

Ads for anything from distance learning programs to sunglasses and much more are all over the internet. These advertisements are known as digital or banner advertising, and their goal is to direct users to a landing page that is particular to a campaign or website. These advertisements are effective because you may post them on blogs or websites that cater to a specific niche, such as outdoor enthusiasts or do-it-yourselfers.

Improve Public Relations

Creating an intelligent PR campaign to expose your business to new partners and prospects is a straightforward method to boost website traffic. Press releases, TV appearances, radio interviews, and article features may all increase brand recognition and lend credibility to a company. To keep increasing traffic, you can spread many of these PR initiatives on social media.

Engage Audience Through Social Media

Some of the same types of information, such as articles, images, and promotions that you publish on the site, could also be shared on social media. Did you realize that social media has the ability to increase website traffic in addition to spreading your message? If your website allows for e-commerce, you might use social media to advertise a deal and increase traffic.

image of work table

Driving traffic to eCommerce site: Summing up

It isn’t easy to begin driving traffic to your site without having valuable content, so here are some essential tips on how you can find your own answer to: ‘How can I drive traffic to my web site?”

Utilize Evergreen Topics

Though they could increase traffic temporarily, news and popular subjects aren’t worth spending time and effort on. Provide material centered on issues your audience will always find interesting. With time, these everlasting posts will gain links and traffic significantly if you consistently update them.

Invite Bloggers on Your Site

In addition to adding diversity to your issues and viewpoints, guest writers will want to share the piece with their network and provide a link to it, which may attract visitors from other websites. Just ensure you only share unique, high-quality material and avoid posting spammy links to avoid losing traffic and receiving a Google penalty. Maintaining brand consistency and helping with this may be achieved with uniform guest blogging standards.

image of card and laptop

Create Attractive Headlines

A headline is among the most crucial elements of your content. Compelling blog titles may increase traffic by 500%, according to research. If it has a catchy headline, someone will only read the most extended blog article. Learn how to write a catchy title to have readers select your content from the SERP.

Create Fantastic Visuals

To reproduce charts in your branding, show data, and demonstrate concepts, use design tools such as Canva. You’ll get links to your site from other websites that use your photographs. Additionally, Google includes more photographs in its default search results, which gives your team additional chances to rank and improve the attraction and, therefore, the click-through rate of your listing.

image of code

Utilize a Resource Center

You should provide more material than blog entries and videos to enlighten your audience and earn their confidence. Remember to use infographics, webinars, downloadable manuals, and more. Gather these lead magnets on a resources page as you make them and utilize them everywhere on the internet. A multimedia content collection will draw users who repeatedly return to your website.

Utilize Video Marketing

While text-based material is excellent, video has the potential to draw in more viewers and keep them interested. Include numerous videos in your blog entries so that they show up in results for video searches. After improving your YouTube ranking using SEO, provide links to the website in the video’s description. You can also include buttons that drive viewers to your website when you make calls to action in your video.

Bottom Line

Attracting and driving traffic on your eCommerce site is crucial to increasing reach and sales. You can use the proven strategies above to drive potential traffic to your e-commerce site. Additionally, if you require management tools and systems to improve your game, contact us at Pimberly for the best service.