The Future of Product Data in IT Distribution: From Complexity to Competitive Advantage

Covent Garden Hotel, London

Wednesday 26th November, 2025 | 12:00 – 4:30pm 

Join leading IT distributors, vendors, and industry experts for an afternoon of insight, discussion, and networking. Discover how cutting-edge product data strategies and AI innovation are transforming IT distribution, from streamlining operations at scale to unlocking new revenue streams. Taking place at the Covent Garden Hotel, London on Wednesday 26th November, from 12:00 to 4:30 pm, the afternoon brings together senior professionals from across the distribution ecosystem.

What to expect

This half-day event is designed to give IT distributors practical insights, real-world examples, and peer-to-peer knowledge sharing that you can take back to your business straight away. 

1. Lively panel discussions

Senior leaders from distributors and vendors will share candid insight into what’s working and what isn’t, giving attendees the chance to benchmark against peers.

2. Hands-on expert talks

Practical, focused sessions led by specialists on real-world challenges like increasing attach-rates, accelerating time-to-market, and applying AI to eliminate repetitive manual processes.

3. Real customer stories

First-hand accounts from major distributors like Exertis and Westcoast, offering valuable lessons learned and a window into how global players are tackling product data challenges.

4. Live demonstrations

Pimberly will showcase how its platform ingests messy vendor feeds, applies automation and enrichment, and outputs data that’s ready to list and sell, reducing onboarding times from weeks to hours.

5. Exclusive networking opportunities

High-level conversations with distribution peers, Pimberly leadership, and industry experts in a boutique setting designed to encourage meaningful connections

6. Actionable data strategies

Attendees leave with tangible ideas, frameworks, and approaches that can be implemented quickly to impact revenue, efficiency, and digital growth.

Why Attend?

Turn complexity into clarity

Learn how to standardise thousands of disparate product feeds into a single, reliable source of truth that reduces downstream friction.

Scale faster with AI

See how leading distributors are cutting manual data cleansing and enrichment work, and reinvesting time into growth initiatives.

Monetise the attach-rate

Discover how better product data fuels intelligent cross-sell and upsell, capturing margin that’s often left on the table.

Transform your business model

Get inspired by how distributors are evolving into digital-first, service-led organisations that can respond faster to market shifts.

Meet the Speakers

The speaker line-up blends vendor, distributor, and industry expertise
Martin Balaam

Martin Balaam

CEO | Pimberly

Elizabeth Hale

Head of Master Data| Exertis

Craig McCalley

UK Managing Director | Pimberly

Chris Meredith

Head of PIM | Westcoast

Alex Tatham

Non-executive Director | CI Group

Dominic Deklerck

GTDC

Agenda

12:00 – 12:40 | Networking Lunch

Kick off with refreshments and informal networking with peers and speakers.

12:45 – 1:20 | Panel: Driving Digital Transformation in IT Distribution

Hear from leaders at Exertis, BlueGroup IT, Exclusive Networks and Pimberly on how product data modernisation is reshaping operations.

1:20 – 1:50 | Expert Talk: Attach-Rate Engine

Discover how to boost margin through accessories, bundles, and upgrades — powered by clean, consistent product data.

1:50 – 2:25 | Expert Talk: AI-Powered Growth

Explore how AI can automate enrichment, classification, translation and more, helping IT distributors “do more with less.”

2:40 – 3:10 | Expert Talk: From Vendor Feed to Live SKU

Unpack the 30-day time-to-list blueprint to accelerate range expansion and revenue recognition.

3:10 – 3:50 | Expert Talk: Winning the Next Decade

Panel with industry leaders on how distributors can evolve into full-service digital platforms.

3:50 – 4:00 | Closing: Why Now?

Pimberly leadership on why product data is the foundation for growth in IT distribution.

Hear From Our Customers

Register Now

Wednesday 26th November, 2024 | 12:00 – 4:30pm | Covent Garden Hotel, London