The Ultimate Guide to SEO for eCommerce

Learn how PIM for eCommerce SEO helps drive organic visitors to your site, increase demand for your products, and boost sales. First, we’ll bring you up to speed with PIM and our eCommerce SEO fundamentals. After that, we’ll talk you through how to build a powerful SEO strategy for your products that encourages search engines to prioritize your content, drive product discovery, and increase those all-important clicks.

Then we’ll explain how Pimberly (the world’s most powerful PIM) maximizes the effectiveness of your eCommerce SEO strategy. Organization and optimization is the name of the game. You’ll discover how Pimberly improves almost all aspects of product data SEO through its intuitive and intelligent features.

This is a 20-minute read. So, grab a coffee and get comfy – you’re in for an epic session of invaluable learning!

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What is PIM?

PIM stands for Product Information Management. It covers the management of all your product data, including:

  • Key product attributes (descriptions, titles, SKUs)
  • Technical specifications (measurements, sizing, materials)
  • Taxonomies (categories, relationships, product tags)
  • Marketing data (SEO meta descriptions, titles, keywords)
  • Digital assets (images, videos, animations, and any other format of media files)
  • Localized data (translated product descriptions and currencies)
  • Sustainability and traceability data (carbon emissions, net impact, resources saved)

Symptoms of inefficient product data management include time-consuming processes, inaccurate product data, and misaligned teams. That’s a recipe for copious swearing and keyboard headbutting. Ouch. What can we do to prevent this?

Enter PIM platforms. They’re a single source of truth for your product data – the “golden record”. Easily gather, manage and enrich your product content, ready for publishing directly to your sales channels (such as your eCommerce store, product catalogs, marketplaces, or mobile apps). To add to your PIM power, you can gather product data from unlimited internal and external sources, enabling you to create a golden record in your central PIM hub.

PIM for eCommerce SEO is most effective when executed with a world-leading platform like Pimberly. For one thing, Pimberly consolidates and optimizes all your product data. SEO teams get a central hub to work from, improving visibility and collaboration. While product content can be automatically optimized for SEO, saving time and increasing your chances of getting a top spot on Search Engine Result Pages (SERPs).

When used with an effective eCommerce SEO strategy, Pimberly helps you achieve:

  •  Better product discovery
  •  Improved conversion rate optimization
  •  Increased click-through rates
  •  Lower bounce rates
  •  Amazing customer experience

Soon, we’ll discuss how Pimberly helps you reap these benefits. First, let’s refresh your eCommerce SEO knowledge to help you nail your product SEO strategy.

What is eCommerce SEO?

The definition of eCommerce SEO? Simply put, it’s the tools and tactics you use to optimize your product pages for search engines like Google, Bing, and Ecosia. This helps you get your products in front of the right people at the right time – it’s all about increasing product discovery and demand generation, driving sales.

eCommerce SEO is more important today than ever before. A recent survey of 14,000 shoppers found that 48% start their purchase journeys on search engines.1 Proof that more customers are pulling themselves through the sales cycle to make a purchase.

Your hottest competitors already know this. They’re using clever eCommerce SEO tactics to tell search engines like Google: “Hey, look at us! We can deliver the most original and influential buyer experience. So rank us high!” And guess what? It works.

Let’s get you the upper hand with an eCommerce strategy that helps search engines prioritize your content.

Developing your eCommerce SEO strategy

35% of product searches start on Google and 75% of people never go as far as the ominous second page.2 This means you could be losing ¼ of your customers if your PIM SEO eCommerce strategy isn’t effective. But what makes an effective SEO strategy? It needs:

Keywords

Keywords connect your web pages to a user’s online search. This helps search engines find and rank your page. They also help users navigate your content, improving their buyer journey. Here’s what you can do to create relevant keywords that drive SEO:

  • Focus on what makes your product stand out – what feature, benefit or material makes your product distinct? E.g. a shirt made from ethically sourced cotton.
  • Find key questions customers use in their search – use Google’s related questions feature to find commonly-asked questions. Or search for relevant questions on popular public forums, like Reddit.
  • Analyze product reviews – identify the type of language your customers use when talking about your products by reading their reviews. Focus on the things they love to understand what’s most important to them.

The insight you gain from this research will inform strong keywords that are relevant to your business and commonly used in online searches. You’ll need to experiment with different keywords to optimize your website, including:

Target keywords

Assign each web page on your site with a target keyword. For example, the product name (plus a stand-out feature) – such as “organic cotton jumper” – could be the target keyword for its designated product page. Don’t assign the same target keyword to multiple pages. Search engines will have a hard time understanding which page to feature in SERPs if there’s a duplicate keyword. They might also penalize your site, lowering its rank.

Longtail keywords

Longtail keywords can give you a competitive edge: 69.7% of search queries contain four words or more keywords but not many businesses use them.3

For example, if your target keyword is “white t-shirt”, your longtail keyword might be “men’s v neck white t-shirt”. Longtail keywords are useful because it’s easier to find those that are high volume (HV – how many times a keyword has been entered into a search engine) and low competition (LC – how many times competitors have used it in their content). HV, LC keywords increase your chances of ranking high in SERPs.=

Use a keyword tool like Uber Suggests or SEMrush to find HV, LC longtail keywords. Each tool has a ‘related keywords’ and ‘related questions’ feature which will aid your search.

LSI keywords

Latent semantic indexing keywords (LSI keywords) is a fancy way of saying ‘related keywords’. Put simply, search engines use LSI keywords to assist in judging the relevancy of a webpage. For example, if you wrote a blog about fine wine (“fine wine” being your target keyword), Google will also scan the page for relevant words like “wine cellar”, “full-bodied”, and “Merlot” to understand what your page is about. Pair each target keyword with a list of relevant LSI keywords to use in your content. The SEO tool, Google Autocomplete, is a fast and easy way to find appropriate LSI keywords.

Priority pages

Prioritize the pages you want to optimize by impact – it gives you clarity, saves time and makes it easier to measure an ROI. Think about your business goals. Is there a particular product or promotion you need to sell to hit your target? Then prioritize the relevant page for SEO.

Or you could identify which pages generate the most traffic. Consider your whole site, not just your product pages. Think FAQs, your Homepage, blog content, contact pages … whatever results in high quantity, easily convertible traffic.

Competitor analysis

You want to rank higher than the competition, so analyze their SEO efforts. You’re looking for ways to make your SEO strategy better and more effective than theirs. Identify the keywords they’re using on their Homepage and top product pages. A keyword search tool like Moz or SEMrush makes this task quick and easy.

The fundamentals of eCommerce SEO

We’ve covered the key components of an eCommerce SEO strategy. Now it’s time to put theory into practice. Keep reading to learn how SEO fits into your site and the actions needed for effective optimization. This will also help you narrow down your tasks to what’s most important, ensuring you don’t waste time on ineffective SEO.

We’re going to cover eCommerce SEO best practice for your:

  • Product pages
  • Digital assets
  • Reviews and user-generated content
  • FAQs and blogs
  • Site structure and design

Product pages

Armed with your competitive keywords, it’s time to optimize the product pages you’ve prioritized. Note: the following advice also works for other pages on your site, like your Homepage or Contact page. For example, our SEO guidance for product titles can be applied to your Homepage heading.

Product titles

Grab a prospect’s attention with concise, informative, and reader-friendly product titles. Including the target keyword in your title not only helps you achieve this but sends the right signals to search engines.

If your target keyword also happens to be a longtail keyword – great! When online shoppers are ready to buy, they tend to search using longtail queries – using longtail keywords in your product title is an effective way to capture their intent.

Product descriptions

Product descriptions can make or break a sale: a study by Nielsen Norman Group found that 20% of purchase failures result from unclear product descriptions.4

Carefully placed keywords that include answers to commonly asked questions can drive clarity in your product descriptions. Plus, you need to include your product’s key features and benefits informed by customer research (e.g. what benefit will resonate with your customers the most?). LSI keywords can be useful for SEO in product descriptions but remember to avoid keyword stuffing.

Also, inject your brand tone of voice into your content to give it personality and entice customers to hit “BUY NOW”.

Meta title tag

A meta title tag defines the title of your product page (whereas product titles define your products). Search engines like Google use meta title tags to judge the relevance of your website for a customer’s search query. So, it’s important to get relevant keywords in there – your target and longtail keywords. Avoid keyword stuffing. You want to provide a brief, concise, and understandable impression of what the page is about to drive click-throughs.

Meta description

Meta descriptions appear beneath the title of your page in SERPs. Rank high enough and Google might feature your meta description as a Snippet (snippets of text that appear at the top of Google’s search results) We’ll talk more about Google Snippets soon.

Meta descriptions aren’t directly tied to search engine rankings.5 But they’re a core driver of click-throughs. Because they tell customers exactly what your web page is about. That’s why it’s important to write benefit-led content that’s easy and enjoyable to read – users should feel engaged and informed.

Let your target keywords guide you and remember to write in your brand tone of voice. Between 50 and 160 characters is the optimal length for sufficiently descriptive content. If the majority of your customers shop via mobile, be as concise as possible – you’re working with less screen space. This goes for your meta titles too.

Digital assets

Digital assets are the images, videos, and animations that bring your products to life. Lee Odden, CEO at TopRank Marketing, calls this ‘experience content’6 – social proof that your products are better than what the competition has to offer.

For example, you could embed a product demo video into your page. This type of digital asset is much more engaging than a block of text. It shows rather than tells the user why your product is awesome. They also deliver realistic expectations: 69% of consumers believe a product demo best assists them when making a purchase decision.7

Note: search engines also consider videos as ‘premium content’. This means search results with video will place higher than those without. If you want to get your product page ranking high on Google, engaging videos are a must. Video also encourages your customers to spend more time on your product page, which is an important ranking factor.

Let’s look at how to optimize your digital assets, focusing on video and images.

Video transcript

Video transcripts – a text translation of your video’s audio – give you another golden opportunity to use keywords, boosting SEO. They also open your content up to a wider range of viewers who might not be able to listen to your videos (such as people who have hearing difficulties or speak in another language). You can use an automated transcription service to create video transcripts in seconds – but don’t forget to proof them for errors that could impact the quality of your content.

ALT text

ALT text (short for alternative text) provides written context around your image. It’s indexed by search engines: include your target keyword in the image’s ALT text to ensure your products get found and displayed in image search results.

ALT text also provides access to your images for people with various disabilities, which is great from an accessibility perspective. Plus, they provide information for people who surf the web with text-only browsers. This will reduce user Drop Off since your images are accessible to everyone, which is great for SEO (search engines take into account how long users are on the page). Enhance readability and engagement by keeping your ALT text short and descriptive.

Unique images

Unique images on your page create better user experiences, increasing your odds of ranking high in search engines. For one thing, users aren’t put off by stock photos they’ve seen a hundred times on other websites, keeping them on the page. And a unique image is also more intriguing, especially when it’s on-brand, encouraging users to explore your products.

Unsplash is a great resource for high quality, uncopyrighted images. Also, be mindful of the image size you use. Google advises that large images are more likely to be featured in Google Discover8 (a user’s personalized and curated feed of content from the web).

Reviews and user-generated content

Nearly nine out of ten consumers worldwide make the effort to read reviews before buying products.9 Nine out of ten! Because reviews foster trust and loyalty with customers by giving them real-life insight into what your products are actually like. As customers build a stronger rapport with your brand, you’ll likely see an increase in your conversion rates.

That’s reason enough to have product reviews on your page, but the benefits don’t end there. A valuable form of user-generated content (UGC) – reviews often contain keywords related to your content. This helps Google understand what your eCommerce business does, encouraging it to give you a better SERP position. In turn, you also get keyword inspiration, helping to inform your target keywords.

Review responses

Respond to reviews that need your input (if it works for your page structure). Why? Because Google says so: “Responding to reviews shows that you value your customers and the feedback that they leave about your business.”10 Is Google hinting that responding to reviews helps your business’ ranking? Maybe – testing it won’t hurt! And, as Google rightly said, a review response can go a long way in building trust and strengthening customer relationships.

FAQs and blogs

FAQs are a goldmine for SEO. They give you an opportunity to put customer’s search terms in your content, using questions (which can be longtail keywords) such as “How much is delivery?” and “What should I do if my parcel is late?” They also help you build trust with customers, driving loyalty and repeat business.

Whereas blogs provide opportunities to use LSI keywords, helping search engine bots crawl your content and assess its relevancy. And blogs such as “Top 10 Uses of X” are like an SEO tool that put all your top keywords into action, driving discovery. Just remember to avoid keyword stuffing as this will cause search engines to penalize your content. Also, break up your content with high-quality images that are optimized for SEO to create better reader experiences and increase your ranking.

Site structure & design

User metrics, such as Interactions per Visit, Session Duration, Average Time on Page, and Bounce Rate have a huge impact on SEO. Search engines use these metrics to create a picture of the experience your site offers. If they like the data, they’ll prioritize your content in SERPs. It’s as simple as that.

What’s not so simple: understanding all the different site structure and design elements that impact SEO. Let’s break them down to fix that.

URL slugs

An URL slug is part of your page’s address. E.g. this white paper’s URL slug is highlighted in bold: pimberly.com/resources/ultimate-guide-pim-ecommerce-seo.  

URL slugs tell search engines how to get to your page and when to display it in SERPs. And when your URL slug clearly states what the page is about, it provides clarity for users too. So, ensure your URL slug reflects the exact contents of the page, i.e. not just random symbols or words.

Defining unique URL slugs for your product pages also gives you scope to include your target keywords, which will improve your SEO ranking.

Navigation and product categories

Your website navigation dictates page authority as search engine bots (also known as spiders or crawlers) discover and crawl your content. It also shapes UX – a seamless user journey will drive sales and build trust, encouraging repeat custom.

Well-structured navigation is how you create a good UX. That means clear and logical steps no matter where the customer is on your site. Finding what they need, whether that’s a product or your contact details, should be easy. One way to achieve this is with the 3 Click Rule –  ensure your customers can reach your products within three clicks from the Homepage.

Clear product categories containing keywords also make for a dreamy UX (as well as boosting your page authority). But don’t go overboard: too many items in your navigation can be overwhelming for your customers and confusing for search engines.

Mobile and voice search optimization

More than half (55%) of internet users use their mobile phones to purchase products online. And seven in ten (69%) say they use shopping apps on their mobile devices.11 Proof that optimizing your website for mobile is essential to stay competitive in this digital age. A responsive design is key, ensuring your content adjusts smoothly to different screen sizes.

Voice search optimization is important for UX and accessibility too: 27% of the global population uses voice search on mobile.12 Improve voice optimization by picking longtail keywords that are conversational.

Page load time

Fast page load times keep your customers engaged, helping to ensure they don’t shop elsewhere. Fun fact: if your site loads in 2.9 seconds, it’s faster than approximately 50% of the web.13

The speed of your website also directly impacts SEO. If customers drop off because of a slow page, this will increase your page’s Bounce Rate – a key metric search engines use to determine your website’s rank.

How Pimberly helps eCommerce businesses win at SEO

Remember PIM? It’s time to reveal the many ways a PIM platform can help you improve your eCommerce SEO.

Modern PIM Software as a Service (SaaS) enables you to measure, monitor, and implement your eCommerce SEO strategy. When it comes to your product information and digital assets, apply SEO best practice into your eCommerce strategy using PIM software to appear higher in SERPs.

Pimberly – an intelligent and intuitive PIM platform, provides exceptional PIM for eCommerce SEO. With infinite power, Pimberly can store, optimize and enrich all your product data. And as a centralized hub with full visibility across every search engine, it drives the productivity of your SEO teams, helping them work smarter and faster.

Let’s look at the specific ways Pimberly will help you achieve super SEO so your eCommerce business can benefit from:

  • A competitive advantage
  • Increased product discovery
  • More organic visitors to your site
  • Increased demand
  • A boost in sales and customer loyalty

 We’ll cover the following:

  • Keywords
  • Product descriptions
  • Digital assets
  • Google snippets
  • Mobile optimization
  • Site structure
  • Reviews and UGC
  • Penalty reduction
  • Collaboration

Keywords

Your keywords are the backbone of your eCommerce SEO strategy. Pimberly keeps your keywords organized and relevant for each product, driving optimization for increased visibility.

For instance, you can easily populate keywords at category, product, or SKU level – this can be done manually, via upload such as CSV, or link via API to your keyword generators such as Ahref. Your keywords stay fresh and relevant with minimal effort from you.

Plus, you can create unlimited numbers of keyword fields against any and all of your products with Pimberly. Then the platform can instantly inform whether your keywords are included in the required product descriptions (these might differ by channel, campaign, or time of year). If keywords are missing, you can create automated workflows to alert the appropriate team members inside or outside of your organization, saving you time and ensuring optimization.

You and your SEO team won’t be able to imagine life without Pimberly when you’ve experienced these capabilities!

Product descriptions

Pimberly can seamlessly integrate with your various sales and marketing channels, from your website to Amazon, Tik Tok, and Pinterest. This means you can easily optimize your product headings and descriptions (no matter how many) for each channel, accommodating the unique SEO algorithms of each channel.

This also applies to product and heading descriptions for different languages, locations, and campaigns. And you can also capture the required SEO characteristics for each variant, such as the length of description or keyword(s) inclusion. Pimberly will send you an alert if action is needed to improve keyword optimization for individual channels.

And let’s not forget that reader-friendly copy is one of the most important SEO ranking factors: it keeps users on the page which sends all the right signals to search engines. Pimberly can send a copy of your product description to an external engine such as Grammarly to determine its “readability”, signaling for improvements when you’ve set up relevant workflows. Same goes for plagiarism engines to help you ensure your copy is unique (which boosts SEO).

Digital assets

Ensure search engines like Google can find and prioritize your images and videos (for YouTube).  For instance, make the most of product comparisons, use case stories and ‘How to’ guides. Pimberly helps boost your images’ and videos’ SEO by generating alt-tags from auto-associated assets, even if those assets have nondescript file names (such as a SKU ID)

Plus, Pimberly enables you to ensure all the images related to your product – including care instructions and regulatory certifications – are optimized for SEO and stored against the right product. This is a continuous, automatic process – Pimberly will constantly refresh your alt tags so they’re always up to date, helping you stay on top of trends.

With Pimberly, you can also store transcripts against your videos. To add to that, you can send your video transcripts from Pimberly to a translation capture engine. The right workflow setup will tell you whether the video has been translated – if it hasn’t, the platform will automatically send the video to the translation engine.

When it comes to product image and video optimization for different platforms (like mobile or social), Pimberly will automatically resize and rename images to ensure they meet the requirements of the different sales channels. This improves the UX and your site speed, which is a positive SEO signal for search engines.

Google Snippets

When your page is featured as a Google Snippet, it’s a bit like winning the SEO lottery: a Featured Snippet gets approximately 8% of all clicks.14

Snippets appear on the first page of Google as a box of text that might include definitions, tables, steps or lists. Their purpose is to quickly answer a searcher’s query. It appears at the top of Google’s first results page, which is why they generate so many clicks.

How to increase your page’s chances of being a Featured Snippet? SEO tools like SEMrush and Ahrefs can help you identify keywords used in a Featured Snippet for a particular search term. This gives you an idea of what keywords to use.

You can also enter your search term in Google to see if the search engine has already given it a Featured Snippet. That’s a good signal to optimize your content for its Snippet potential. Note the format of the current snippet. For example, if it’s a definition, you’ll want a 40-60 word explanation for your search term. Having “What is X” directly above your definition will also help Google identify it.

Pimberly can increase your chances of being a Featured Snippet on Google. It helps you store multiple lists, words, images, and videos against your products in a snippet-friendly format.

And it can remind you of optimization opportunities with alerts from life cycle stages and workflows that you can determine. Essentially, this ensures your team is always on top of SEO.

Voice search

When optimizing your site for voice search, use longtail keywords that are conversational. Find out what language people use when speaking about your products. What questions do they ask?

Mobile optimization

Given that 54.8% of all website traffic is generated from mobile phones,15 having a mobile-friendly site is essential in today’s climate. If you’re not optimized for mobile, you’ll lose leads to competitors who are.

A mobile-friendly site needs written content and images that are adjusted for mobile. Pimberly automatically optimizes your assets for mobile so they’ll always be displayed in the best possible light. It also keeps your SEO team organized with the ability to store your digital assets as variants against your product records.

Site structure

With Pimberly, you have the ability to rapidly react to the latest trends – the platform helps you alter your web pages for new searches, such as:

  • Changing product descriptions
  • Adding new product attributions
  • Changing the name of your product
  • Altering your pages’ colors

All of which can be completed in bulk regardless of how many SKUs you’re managing. The beauty of PIM is being able to easily surface all your product information to gain full visibility. This means making big and/or small changes to attributes or product categories is a total breeze, and you’ll save heaps of time. You’ll be able to seamlessly stay on top of trends and react quickly to any changes in consumer behavior, which means you’ll never miss any opportunities to boost your online sales.

PIM also enables you to create structured data and multiple product categories for better site navigation, improving the customer experience and your position in SERPs.

Reviews & UGC

Thanks to Pimberly’s huge storage capabilities, you can store all product reviews and user-generated content in one place, helping your content teams work more efficiently.

This also makes it easy to publish reviews and UGC on your product pages, encouraging you to harness their power. Posts with reviews appear in over 57% of global searches.16 That’s because search engines like Google recognize their value in improving the customer experience. They prioritize product pages with diverse, high-quality reviews.

Pimberly’s reliable review, storage, and publishing capabilities ensure you don’t miss the opportunity to attract organic traffic, boost engagement, and drive sales.

Penalty reduction

Inefficient PIM will result in:

  • Image mislabelling
  • Duplicated content
  • Unoriginal copy and images
  • Keyword stuffing

All of which will negatively impact your rank in search results. For example, Google explicitly details how duplicated content is bad for SEO: “the ranking of the site may suffer, or the site might be removed entirely from the Google index, in which case it will no longer appear in search results.”17

Pimberly helps you avoid penalties by centralizing all your data. With a clear view of all your product information, issues like image mislabelling and duplicated content are easier to spot and address.

Also, minimize keyword stuffing with Pimberly. The platform can send you an alert when a keyword has been used too many times in a product description (plus, it can inform you of poor readability scores which impacts SEO).

Pimberly can also assist with duplication checks for specific fields. So, if you’re selling a product on two different sites, you can use Pimberly’s scoping feature to diversify your content depending on which channel it’s being published to. In other words, you can avoid SEO penalties from duplicate product content being published.

Collaboration

How your SEO, content, and marketing teams work together directly impacts the success of your SEO strategy (and your business’ bottom line!).

Misalignment makes teams underperform. You need shared access to your product information to help squads work smarter and faster. Pimberly gives you this and more.

Set up Pimberly by department where you can assign each team unique workflows, alerts, gate and access control.

Plus, with shared access and visibility, individuals can version control content and explain what changes they’ve made using an attached note. So everyone, no matter what team they’re in, can see the progression and why a particular approach was adopted or dropped.

Say goodbye to unnecessary emails, misunderstandings, and wasted resources. No matter where your various teams are in the product lifecycle, Pimberly enables seamless collaboration to drive the success of your SEO strategy.

To recap …

… when it comes to effective PIM for eCommerce SEO, Pimberly wins because it helps you:

  • Organize and optimize your keywords
  • Drive the quality of your product descriptions
  • Organize and optimize your digital assets
  • Boost your chances of being a Featured Snippet
  • Optimize your site for mobile
  • Create a user-friendly site structure
  • Store and improve your reviews and UGC
  • Reduce the risk of indexing penalties
  • Enable seamless collaboration between teams

In short, Pimberly covers all the key characteristics of a great SEO product strategy. This means you’re more likely to experience:

  • Better product discovery
  • Increased click-throughs
  • Lower bounce rates
  • Great customer experiences
  • A boost in new and repeat sales

That’s the power of advanced PIM for eCommerce SEO. Are you ready to wield it? Then it’s time for the next step.

Improve your eCommerce SEO strategy today

Pimberly gives your products the attention they deserve. With richer, differentiated, and optimized product information, search engines will love your content, driving awareness and demand.

And thanks to your high-ranking pages and quality content, customers will be able to find exactly what they’re looking for. Not only that but they’ll go crazy for your products, boosting sales.

To ensure effective PIM for eCommerce SEO, there’s only one thing left to do.

About Pimberly

At Pimberly, we believe all products should find the right home. That’s why we created the world’s most powerful PIM platform. To make your products stand out, fly off the shelves, and put a smile on your customers’ faces.

Since 2016, we’ve been helping global retailers, manufacturers and distributors streamline product data processes, create richer shopping experiences, drive demand, and boost sales through highly effective PIM.

We’ve collaborated with some of the most innovative eCommerce companies in the country. JD Sports, Monsoon Accessorize, Cotton Traders, Westcoast, and Arthouse are just a few names in our portfolio.

As time goes on, product information is only going to become more important and more detailed. As you scale and grow, having robust processes in place will be indispensable. That’s why we’re so excited to be at the forefront of a new data-rich age, providing best-in-class PIM for years to come.

Useful SEO tools

Bibliography

  1. Wunderman Thompson Commerce, 2020, The Future Shopper Report 2020, https://insights.wundermanthompsoncommerce.com/the-future-shopper-2020
  2. WordStream, 2020, 27 Google Search Statistics You Should Know in 2019, https://www.wordstream.com/blog/ws/2019/02/07/google-search-statistics
  3. Ahrefs, 2021, Long-Tail Keywords: Definition & How To Find and Use Them, https://ahrefs.com/blog/long-tail-keywords/
  4. Nielsen Norman Group, 2021, Ecommerce User Experience Vol. 03: Product Pages, https://www.nngroup.com/reports/ecommerce-ux-product-pages-including-reviews/
  5. Google Search Central, 2009, Google Search Central Blog, https://developers.google.com/search/blog/2009/09/google-does-not-use-keywords-meta-tag
  6. Wyzowl, 5 Stats That Prove Ecommerce Stores Need Video https://www.wyzowl.com/5-stats-ecommerce-needs-video/
  7. Google Search Central, Discover Your Website, https://developers.google.com/search/docs/advanced/mobile/google-discover
  8. Trustpilot, 2020, The critical role of reviews in Internet trust,https://business.trustpilot.com/guides-reports/build-trusted-brand/the-critical-role-of-reviews-in-internet-trust#downloadreport
  9. Google My Business Help, How to improve your local ranking on Google, https://support.google.com/business/answer/7091?hl=en
  10. Kepios, 2021, Digital 2021: Global Overview Report, https://datareportal.com/reports/digital-2021-global-overview-report
  11. Think with Google, 2018, https://www.thinkwithgoogle.com/marketing-strategies/search/voice-search-mobile-use-statistics/
  12. SEMrush, 2020, How to Improve your Google PageSpeed Insights Score, https://www.SEMrush.com/blog/how-to-improve-your-google-pagespeed-insights-score/
  13. Search Engine Land, 2017, Another study shows how featured snippets steal significant traffic from the top organic result, https://searchengineland.com/another-featured-snippet-study-shows-steal-significant-traffic-first-organic-result-275967
  14. Statista, 2021, https://www.statista.com/statistics/277125/share-of-website-traffic-coming-from-mobile-devices/
  15. Oberlo, 2021,10 Online Review Statistics You Need to Know in 2021, https://www.oberlo.co.uk/blog/online-review-statistics
  16. Google Search Central, Avoid creating duplicate content, https://developers.google.com/search/docs/advanced/guidelines/duplicate-content?hl=en&visit_id=637692921849555563-1654071052&rd=1

What our customers are doing with PIM

Pimberly Success Story: Westcoast
Pimberly Success Story: Ellis Brigham Mountain Sports
furniture-box-ecommerce-success-story (2)

See us in action!

Creating a product in Pimberly Screenshot