Omnichannel and multichannel strategies for more sales
Increasingly, customers are using a variety of channels to bag the best deals. Therefore, extending the reach of your products across more sales channels will mean you can capture more online sales. Whether you’re looking at an omnichannel marketing strategy, or multi-channel, creating consistency across all channels is key.
With DAM integrated within your PIM, you get a full view of all promotion assets, so it’s easier to conduct content audits and ensure everything is on-brand. Moreover, if you’re going for a multichannel strategy, it’s easy to tailor messaging and assets in the channel setup so you know you’ll always be compliant with the specific criteria. As a result, you’ll be giving your products the best chance of ranking well across your different sales channels.