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4 Important Follow-up Tasks to Complete

Searchspring hosted a 1-hour live webinar featuring an expert panel from CoalitionBrij, Pimberly, and Searchspring, where we discussed a 4 important Black Friday follow-up tasks to complete.

Now is the time to start focusing on what you’re going to do to keep shoppers coming back through the end of the year and long term with your Black Friday follow-up plan.

When: Wednesday, November 9, 2022 @ 12pm ET / 9am PT

This webinar is part 5 of Searchspring’s 5-part BFCM webinar series designed to help you prepare for each step along the way. In this session, we walked through the following:

  • Setting up and refining your data collection practices for better analysis
  • Segmenting buyers by their purchases
  • Preparing your website, advertising, and emails for personalized upselling & cross-selling campaigns
  • Continuing your highest converting deals through the holidays and beyond

Pimberly focused on how you can leverage your product data from a centralized hub to optimize your eCommerce strategy – from web pages and product descriptions to meeting sales channel requirements – in preparation for peak season. Our CEO, Martin Balaam, was the speaker.

What is Pimberly?

Pimberly is a powerful cloud-based PIM (Product Information Management) platform that synchronizes all aspects of product data & digital asset management processes. The platform increases speed to market, facilitates product launches and overseas expansion.

Martin Balaam

Martin Balaam



What is Searchspring?

Searchspring delivers the ultimate shopping experience. As the #1 search, merchandising, and personalization platform built exclusively for ecommerce, Searchspring enables brands to get the right product, to the right person, at the right time.