3 Benefits of Choosing the Perfect Product Imagery

When running an eCommerce business, conversion is key. But converting browsers to buyers without great product imagery is pretty much impossible, which is why having a Digital Asset Management (DAM) solution is vital.

We’ve all experienced eCommerce websites with poor images or no imagery – and we probably went elsewhere because of a lack of confidence. Product images and other digital assets play a key role in improving conversions. They should give the customer an equivalent or improved experience of what they’d have in store. This is the only way they can decide whether it’s right for them.

60% of consumers say they need to view an average of three to four images before shopping online. So, how can you develop an optimized product page with the perfect eCommerce product imagery?


Benefits of amazing product imagery

Let’s run through three ways that exceptional eCommerce product images will benefit your business:

  1. SEO discovery
  2. Increased conversions through better user experience
  3. Reduced product returns and good reviews

SEO discovery

Top-notch product images boost SEO, increasing organic traffic, and helping more customers find your website. Consider these four areas to optimize images for organic search within your PIM:

  • Size: Using the DAM (Digital Asset Management) within your PIM, you can automatically re-size all digital assets for optimal page load time 
  • File names: Integrate with external SEO tools to ensure keywords and phrases are always totally up to date to generate the most relevant traffic 
  • Metadata: Ensure target keywords, LSI keywords are included in all meta descriptions to meet customer expectations 
  • Mobile experience: Regardless of the device your customers are using, deliver the best possible product experiences

This will ensure search engines know what your images include and that they’re showing properly on every device.

Your eCommerce image strategy can go one step further by including video. This encourages visitors to spend longer on the page, meaning the search engines will consider it “premium content.”

Overall, product listings with video are 50% more likely to appear in search results.

Increased conversions through better user experience

Quality product images create a better UX, leading to more conversions. One important piece of this is having high-resolution photos, which enable you to display your products in the best possible light. Listings with zoom capability and 360° and 3D views can also increase conversion rates by 40%.

But what about the type of photos? The DAM within your PIM enables you to store a range of imagery tailored to your different audiences. For instance, this might be by use case, age, gender, ethnicity, language, and more. This means you can display product imagery that will resonate with each of your customers, ultimately boosting their confidence and upping your chances of conversions. 

You can also use lifestyle shots so the viewer creates a stronger bond with the product and can visualize themselves using it. Best of all, utilizing user-generated content from social media and reviews offers triple benefits:

  1. Social proof to increase conversions
  2. Digital assets effectively for free
  3. Ranking factor for SEO

All this will contribute to your customers having more confidence when making their purchasing decisions. 

Finally, it’s crucial to have a consistent imagery style across your eCommerce presence – website, product ranges, and sales channels – to create a better UX and establish your brand identity.

Learn more about how PIM can transform your eCommerce processes…

Good reviews and reduced product returns

When choosing images, consider these questions:

  • What does the customer need to see (angles, dimensions, etc.) to make a decision? This may differ by product type and category.
  • Have all the important details been shown? For example, is the model’s hair covering a detail on the back of a dress?
  • What other digital assets should be included? (Sizing charts, size comparison tools, manuals, etc. check out our auto-sizing charts module)
  • Do images match descriptions? Discrepancies between these will damage customer trust in the purchase and ultimately your brand.

Considering these areas will increase your chance of receiving good reviews. Furthermore, you’re giving your customers real-life examples of how your products have met other customers’ expectations. This can go a long way in reducing product return rates and boosting customer satisfaction. All in all, you can get some huge wins from choosing the right product imagery, and DAM will help you along the way. 

Check out this handy infographic to delve into how to get the most from your digital assets with DAM






Auto-Sizing Charts – Because Size Matters

The Auto-Sizing Chart functionality within Pimberly has been designed to tackle the rising issue of product returns. Size matters hugely, and even more so when shopping online. When you’re not in a physical store, you don’t have the option to touch or try on. In addition, many sizes vary from brand to brand and, after all, we’re all different shapes and sizes. So, how do you know which size is right for you?

There are dedicated sites where you can check the sizing of different brands. However, having to roam around the internet to determine which size you need isn’t exactly the best product experience. Around 40% of product returns in fashion and apparel are due to sizing issues. Not only is it frustrating for your customers, it also puts a huge burden on your business. You’ve got the time and resources that go into dealing with returns. You also risk causing customer disappointment which could damage your hard-earned online reputation.

Once you’ve done all the hard work to get your customers on your product pages, it’s key to give them the confidence they need to convert from browser to buyer. If sizing information is unclear or hard to find, customers will likely go elsewhere.

But fear not! There’s a simple solution that comes in the form of Auto Sizing Charts.

Handy little video here….

Reap the benefits of Auto Sizing Charts

Pimberly’s Auto Sizing Chart functionality uses the product data within your PIM to automatically produce sizing charts. Any changes made to product data reflect automatically on your sizing charts in real-time. This means you can make huge time savings, all whilst ensuring you’re delivering the best possible product experience.

Because you also have localization capabilities, you can store and distribute your sizing information in multiple formats. As a result, you can display sizes in a way that makes sense to all your customers. So, whether your customer is browsing in Brazil or Britain, they’ll know exactly which size is right for them. you’ll be giving them total confidence in their buying decisions.

In delivering the most accurate and up-to-date sizing information, you can be sure customers will be happy with their deliveries. It also mitigates against customers having to buy more than one size and then having to return the ones that don’t fit. Boom – drastically reduced product return rates.

Important to note that this will contribute to you building a loyal customer base. Firstly, customers appreciate a smooth online experience that gives them all the information they need. Secondly, once customers find a good fit, they’ll generally be loyal to that brand. All of these benefits will ultimately lead to improved revenues, drastically reduced returns, and a competitive edge.

Check out this infographic for a full view of what you can gain from using Pimberly’s Auto Sizing Charts.



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Say Hello to the Future of Online Payment Methods

Despite the re-opening of physical stores, a lot of consumers are sticking to their online shopping habits. With that in mind, now seems the perfect time to say hello to the future of online payment methods.

With digital commerce on the upward trend, nailing the payment experience should be front of mind for all online businesses. Getting your customers to the checkout point of the buyer journey is obviously the end goal. Making sure you’re not losing them when they’ve got there is an exercise in itself. The payment methods you have on offer will hugely influence your customers’ final decision.

Around 50% of consumers will abandon their carts if their preferred payment option isn’t available. This is why it’s so important to offer a range of online payment methods to cater to the different needs and requirements of your customers. Regardless of whether you serve B2B, B2C, or D2C customers, make sure you’re offering a seamless checkout process. For it to be a seamless process, it needs to involve as few steps as possible.

In this blog, we’re going to take a look at some of the emerging online payment methods that are taking the market by storm.


The Future of Online Payment Methods

The range of payment methods you provide can play a key role in setting you apart from the competition. eCommerce platforms host a wide variety of payment systems, so take advantage and make sure you’re offering exceptional customer service.  Here are the ones to look out for:

BNPL (buy now, pay later)

The buy now, pay later trend can almost be considered as a marketing tool, not just a payment method. Understandably, it’s massively popular and can help you reach new customers. Payments made with BNPL are set to reach $1tr by 2026 so, if you’re not offering it at checkout, you may want to reconsider.

There are many advantages for businesses and buyers alike. Customers can buy higher-priced, better-quality products that are built to last without being hit in the pocket right away. The “try before you buy” aspect is also really appealing to customers, and it’ll help reduce return rates.

Our customer, Ellis Brigham, has been using Klarna to open up new avenues in terms of its customer base. There’s been a surge of millennials shopping with them, which is a new demographic. Because they have a lower disposable income, being able to spread payments over a period of time is much more practical.

This goes to show that BNPL payment methods can be a huge driver for growth. You can attract a wider audience, achieve higher basket values and better conversion rates by giving customers more flexibility.

Buy now, pay later methods also represent a massive opportunity for B2B businesses. With the B2B eCommerce payment market reaching $4tr, it’s time to start transitioning from old to new.

Because business buyers are often spending larger amounts, there’ll be a bigger need to spread payments. They also want the same sort of payment service they’d receive as a consumer. One that’s easy, seamless, and straightforward.

Digital currencies

Digital currencies have been causing a racket in the online payment arena for quite some time now. Cryptocurrencies are racing ahead, seemingly undeterred by the recent crypto crash. Younger demographics are mainly driving the investment mania in digital currencies. With that in mind, it’s likely they’d appreciate having this as an option to complete purchases.

While there was a lot of stigma surrounding the aspiring global currency, a lot of businesses are embracing it. From small local restaurants to large multinational B2B traders, they’re accepting cryptocurrencies as a legitimate source of funds.

The rising popularity led Shopify to take the leap towards enabling its customers to accept multiple cryptocurrencies via their platform. Coinbase Commerce has built plugins for other major eCommerce platforms too, so this is clearly a trend that’s set to continue.

The advantages of accepting cryptocurrencies are vast. The transaction is completed quickly, the processing fees are low, and you can accept payments from all over the world. On top of this, you won’t have to deal with any chargebacks either.

It’s important to note that the value does fluctuate as it’s not tied to any tangible assets, but it remains a viable option if you’re looking to broaden your payment horizon.


Over half of all eCommerce transactions take place on mobile these days, which is unsurprising given the amount of time we spend on our phones. In 2020, around 1 billion consumers are said to have made purchases with mobile payment apps.

Services like Amazon Pay, Apple Pay, eBay Managed Payments, and Google Pay are all massively popular. By 2024, eWallet payments are set to account for 51.7% of total worldwide eCommerce transactions.

Their popularity is unsurprising given how easy it makes checkout. Native in-app payment processing means customers don’t have to jump from one site to another. This makes for a slick and easy online experience, especially with biometric verifications which enable you to complete a purchase without having to enter any details whatsoever.

Cart abandonment on mobile stands to be one of the biggest issues you’ll need to overcome. Customers are using a smaller screen, so the process needs to be totally frictionless. If you encourage the use of eWallets, you can see your conversion rates increase threefold. It’s also a really secure payment method, so your customers will have total confidence in the transaction.

Dynamic pricing

Dynamic pricing is a great way of maximizing sales. Make small changes to the cost of your products depending on any number of variables you choose to determine. You can do this with PIM by creating API keys to whichever data sources you want to use as a basis for your variables.

For instance, connect your PIM to a weather app and increase the cost of umbrellas when it rains. Alternatively, you can base it on market trends to make sure you’re getting your products in front of the right people at the right time.

The advantages of having different payment methods

Every one of your customers is unique, and so are their needs and preferences. Offering a variety of online payment methods means you can extend the reach of your products. Making the shopping experience easy is also a great way to keep customers coming back. Remember, if a customer’s been on your website and previously submitted their details, they shouldn’t have to do it again. Make sure you have an auto-fill capability, and always offer guest check-out.

Here are some other areas of consideration:

  • If customers can’t use their preferred payment method, they’ll often go elsewhere
  • Use your payment methods as a differentiator from competitors who aren’t as forward-thinking
  • Achieve better online conversion rates and drive more customer loyalty
  • Lower basket abandon rate and increase higher basket values

Keep buyers coming back and encourage repeat purchases with a seamless and satisfying customer experience.

Find out more about diversifying your eCommerce operations



Infographic: What is DAM?

Digital asset management (DAM) platforms provide a central hub where you can gather, store, optimize and publish all your media files. DAM software connects with unlimited internal and external systems. This means you can say goodbye to the days of wasting loads of time sourcing and retrieving your media assets.

DAM systems support loads of different file types, such as: 

  • Images
  • Videos 
  • Animations 
  • Logos 
  • GIFs
  • PDFs
  • Audio files 
  • Presentations 
  • Sizing charts 


Living the DAM dream

Because Digital Asset Management platforms provide you with a central hub to store all your digital content, retrieving brand assets is super straightforward. It’s also a super collaborative tool. So, whether the marketing team needs to access imagery for an upcoming campaign, or the studio team needs to make some edits,  they can access everything they need in the DAM. There are also powerful version control capabilities, so you can easily track what changes have been made when they were made, and who made them. 

Online shoppers process images and videos up to 60,000 times quicker than text. When buying online, around 60% of consumers say they need a minimum of 3 images in order to make an informed buying decision. As well as having several variations, it’s also very important to give your customers the ability to zoom in to get a full view of your products. Offering this, along with 360, and 3D views not only improves the customer experience, it can also increase conversion rates by 40%

Your digital assets will also have a big impact on your eCommerce SEO. Firstly, you can easily manage all ALT tags within your DAM. This means you can ensure they’re fully optimized with your keywords. Secondly, your DAM will automatically resize your media files to the optimal size, so site speed won’t be affected. It’s also important to note that video will encourage visitors to spend longer on your site, which is a really important ranking factor. 

Customers are likely interacting with your products across different sales channels. For instance, they might be scrolling on social, or browsing on Amazon. Regardless of where they find you, having brand consistency across all channels is paramount. Because a DAM solution provides you with full visibility, effective brand management is easy to achieve. 

Check out this infographic to dig a little deeper into the DAM dream.

Download your very own PDF version


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Pimberly Launches Customer Connect

Pimberly is pleased to announce the launch of Customer Connect which is the latest development in the Pimberly platform. Customer Connect is a powerful module designed to streamline the distribution of enriched product data in different formats to customers without having to run multiple exports. Overall, it transforms the way product data is shared with customers which will in turn: 

  • Increase sales
  • Reduce supply chain costs
  • Create stronger relationships
  • Enforce brand consistency
  • Improve decision making

At Pimberly, we want to support our customers in their mission to achieve growth in their online sales. We work with leading manufacturers, distributors, and large retailers in the UK and globally including Marshall’s, Westcoast, and JD Sports.  

They deal with huge amounts of product data which must then be enriched and distributed to their customers. Sharing product information and digital assets often has to be done in a range of different formats. This ranges from a block of text that is hard to understand, or at best, may take the form of a CSV file.  This is a manual and labor-intensive process for our customers that doesn’t promote productivity.  


What this means for our customers

Customer Connect will help our customers overcome this barrier to growth by totally simplifying the sharing of data. Moreover, it will also give them the power to effectively communicate their brand tone of voice through their product data. Our customers will now have complete control over what their Connected Customers can access and in what format they receive it. As a result, Connected Customers can extract the data they want, and transform it to a format that suits them.  

Customer Connect is a highly secure way of sharing real-time data with a large number of Connected Customers. They will have their own dedicated area where they can retrieve enriched and totally accurate product information. This gives them the power to self-serve and get a full view of available products. The process is totally automated, so our customers will be able to turbocharge their productivity. Strengthening relationships and being able to show a wider catalog of products will also give them the opportunity to boost cross-sell and up-sell opportunities.  

Connected Customers will always have access to the most accurate and up-to-date product data. Furthermore, all this up-to-date, accurate product information can also be shared with internal departments, other group companies, suppliers, and Connected Customers.  

The focus on Customer Connect is the first step on the Connect roadmap. Next, we will see enhancements such as advanced analytics, and further to that will see the launch of Vendor Connect – which will allow customers to share their enriched data upstream. 

Learn more about the new launch of Customer Connect


Five Benefits of Sharing Data Downstream

Sharing is caring, and knowledge is power – right? That’s why we’ve launched Customer Connect and we’re going to outline the benefits of sharing product data downstream. Increasingly, distributors, retailers, and manufacturers are placed in a position where they need to quickly and efficiently share enriched data with their customers. Swift changes in market conditions and consumer needs make this all the more important.

Silos in business are never a good thing. In eCommerce, multiple teams work in tandem, and sharing data in real-time enables everyone to work much more efficiently. Customers have a growing appetite for receiving data from suppliers. But up until recently, many organizations didn’t recognize the true benefits of sharing data downstream.

Organizations that have been using it to good effect have been using insight data for multiple reasons; to create a stronger position in retail outlets, to consolidate, and to increase market share and margins.

In supply chain practices, the variability of an upstream member’s demand [for data] is greater than that of the downstream member.

This can be referred to as ‘the bullwhip effect’ – a term that was originally coined by Procter & Gamble (P&G) in the 1900s. This phenomenon can be described as increasing shifts in inventory when there is a shift in consumer demand. Consequently, these shifts become more impactful the further you move up the supply chain.

This highlights the importance of having fluid communication between all parties and sharing product data downstream will help you:

  • Increase sales
  • Reduce supply chain costs
  • Build stronger relationships
  • Enforce brand consistency
  • Improve decision making


Increase sales

Sharing product data downstream to your customers also generates upsell and cross-sell opportunities. Show them a larger catalog of products and give them an exclusive first glance at new products or extended product ranges. Overall, this will contribute to both parties increasing your sales.

With Customer Connect, you provide a lens into your product data. Any changes are reflected in real-time. So, whenever you add new products or change any details, your Connected Customers get a view on it instantly. Consequently, this means everything is instantly available for them tto list across their channels and for them to sell.

When customers have this sort of visibility, it makes planning a lot more straightforward. They know what you’ll be releasing and how this can tie in with their own upsell and cross-sell opportunities.  This will help them with their productivity and boost sales – win-win!

Reduce supply chain costs

The supply chain is a vital but complicated part of any eCommerce business. Supply chain optimization is one of the most effective ways of both reducing operational costs and increasing margins. Research also suggests that over 70% of industry professionals believe that a streamlined supply chain will contribute towards better customer service and improved business growth.

Customers expect to have the right products, for the right target audience, at the right time. If they experience persistent issues with not being able to get hold of what they need when they need it – they’ll go elsewhere. Consequently, you could miss out on sales opportunities. This is where supply chain optimization can be a real game-changer. By knowing what your customers need and when they’ll need it, you can streamline manufacturing and distribution operations.

One of the most important factors in optimizing your resources along the supply chain is transparent and clear communication between you and your customers. Providing a clear lens into all your product data and being able to reflect changes in real-time as opposed to sharing in a static CSV or XLS file format is a super plus for your Connected Customers. To add to that, Connected Customers can retrieve the data they need in the format they want. Overall, this means you don’t have to spend time formatting it for them, and they’ve got instant access to everything they need. For a manufacturer, this will be a huge benefit as they’ll be able to totally streamline their operations and gain massive efficiencies.

Build stronger relationships

If a customer isn’t 100% happy with the service they’re getting, they’ll vote with their feet and go elsewhere. By sharing real-time data with your customers, you’re providing them with super-duper CX that will set you apart from the rest. By providing the product data they need, you’re also providing them with one source of truth. In other words, they’ll know exactly what they need to know about the products they’re receiving from you.

Connected Customers have a real-time connection to your data. This removes the need to share multiple versions and empowers your customers by providing them with the most up-to-date information. Within their own dedicated space, Connected Customers can add scopes, locales, make changes to the data and quickly export to their own sales channels. For instance, a clothing printing company with over 1,000 customers ordering different styles and categories of products can send a list of the products along with a range of product attributes and a collection of images to each of their customers in no time at all. 

Customer Connect also reflects any changes made to product data in real-time. To add to that, it’s a totally secure way of sharing data. As well as granting Connected Customers secure access to totally accurate and up-to-date product data, it can also be shared with internal departments, other group companies, partners, suppliers – the list goes on!

Enforce brand consistency

Your brand goes far beyond a logo and tagline, and even your products (to some extent!) Your brand is what helps you differentiate from your competitors. So, with competition at an all-time high, you need to provide consistency to all stakeholders to set yourself apart.

The messaging of your product descriptions and your digital assets determine how your products are perceived and, in some cases, used. You spend a lot of time and effort bringing all product data together. Furthermore, getting product data to a stage where everyone is happy with it – from Marketing to SEO teams, takes a lot of time and consideration.

As your product data travels downstream, this essential messaging can sometimes go adrift or compromised. That information can be vast and varied – important safety information for a product, care instructions, technical descriptions, components, etc. Another key point will be the continuous evolution of product attributes. Increasingly, customers want extra layers of product information. Provide sustainability credentials such as where and how products are sourced, and whether they’re vegan or ethical.

So, whether it’s a carefully crafted, keyword-rich product description or well-thought-out, high-quality digital assets, give your customers access to everything they need. Firstly, this will improve how your customers work. Secondly, it’ll mean the information published alongside your products will be of a standard you’re happy with. For a distributor, this could mean their carefully crafted and detailed product descriptions will always be totally accurate and up-to-date, leaving no room for customer confusion.

Improved decision making

A wrong or misjudged decision in business can be costly and damaging to your reputation. Having the right information to hand can greatly aid the decision-making process. But how can you remain informed without good communication? The answer is – you can’t. Being able to ascertain what product data feeds your customers are or aren’t accessing will give you a clear view of their true requirements.

This makes the process of making informed decisions surrounding your production needs more straightforward. You can send them more of the products they need and less of the products they already have in stock. This is mutually beneficial for both you and your customers as you’re able to make intelligent decisions and your customers are getting exactly what they need when they need it.

You can also make use of this “feedback loop” to improve communications with your suppliers. For instance, your customer service teams may need to access certain product details which suppliers will need to improve the service they provide.

Customer Connect conclusion

Creating a fluid flow of downstream data for your customers clearly has many benefits, can help you streamline your operational processes, and can help you increase sales opportunities and reduce costs. All of these things are highly desirable for any distributor, retailer, or manufacturer. However, the practicality of being able to share this data can be difficult without the right processes and technologies in place.

We’ve recognized this and that’s why we developed the Pimberly Customer Connect feature. It does what it says on the tin essentially – it connects you and your customers. By sharing data downstream, you’re helping to create better customer relationships, improving the service they receive, and giving them the ability to self-serve.

Customer Connect is a completely secure way of sharing data with customers, in real-time and in the format they require. It’s easy for them to retrieve the product data thanks to their own dedicated space and, because you can choose which data they have access to, you can give them better insight into upcoming product releases.

Also, if there are any updates that need to be made to individual products or product lines when you carry out a bulk update, those changes will also be reflected in your connected customers’ dedicated space, so they will ALWAYS have the freshest form of your product data.

Checkout the Customer Connect product page for a full view of all the Connect features

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Pimberly Primed for USA Expansion After £6.5M Investment

Pimberly is primed for expansion into the United States after securing a £6.5m investment boost! We’ll also use the funding to increase the development of new products and to accelerate our growth and customer success in the UK. 

Our powerful SaaS product information management (PIM) platform helps retailers, distributors, and manufacturers to increase sales by harnessing and enriching increasing volumes of accurate and engaging product data across multiple channels and regions. 

We’ve seen consistent and rapid growth, and our fast-expanding customer base includes high-profile companies including Ellis Brigham, JD Sports, Monsoon, FGH, Exertis, and Brightstar. 

The latest Series B funding round includes £4.3m from Mercia Asset Management, comprising £1.4m from its own balance sheet alongside a further £2.9m investment by the Mercia-managed Northern VCTs. The rest of the £6.5m has come from two other existing investors. 

Mercia, a regionally-focused specialist asset manager with around £940m of assets under management, first invested in Pimberly in a Series A funding round in 2018 via its third-party managed fund, Northern Powerhouse Investment Funds.  

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Pimberly CEO & Founder, Martin Balaam, said:

“We’re absolutely delighted to have Mercia invest in Pimberly, and it’s great to see that Manchester not only has the tech talent to help nurture businesses like Pimberly, but also the financial funding to support our growth ambitions. 

“I am proud of the Pimberly team, customers and investors – we have created a world-class product and we’re very excited to be able to now take this to the USA and scale Pimberly to the next phase of growth. 

“Pimberly was created because, as e-commerce continues to grow, so too does the need for companies to enrich their product information with more relevant data, images, videos, and 3D visuals and present it all to the consumer in a way that improves the overall shopping experience.  

“The explosion of online marketplaces such as Amazon, eBay, Etsy, Alibaba, Walmart and others means that businesses also need to have efficient ways of getting their products listed on multiple sites, in multiple languages all around the world, instantly.” 

Mercia chief executive Mark Payton said:

“Pimberly is an exemplar of a regional business that can and will excel when provided with the flexible funding and operational support needed for its next phase of growth.  

“We look forward to our continued relationship with Pimberly and its management team on this exciting journey as it further scales both domestically and in international markets.” 

Watch this space for more exciting announcements!


The 10 Big Wins of Digital Asset Management

What is Digital Asset Management (DAM) and what are the big wins you can get from it? Well, essentially, a DAM is a centralized hub where you can gather, store, optimize and publish all your images, videos, and any other media assets to all your sales channels.

A DAM platform manages loads of different file formats and also serves an unlimited number of internal and external channels. There are likely many systems and processes that will be reliant on your digital assets, as will different departments. So, whether your marketing team needs access to imagery for an upcoming campaign or your customer support team needs your PDF sizing charts, you can manage all of this within your DAM.


The 10 big wins of digital asset management

A digital asset management solution brings some really big wins to the table, so let’s delve into what those are.

1. Massive time savings

Working across disparate systems often means you have to spend a lot of time searching for the digital assets you need. When it comes to digital storytelling to engage with customers, you need to make sure you’re providing lots of variety.

However, the more digital assets you have, the more time you spend gathering, optimizing, and publishing across sales channels. Make massive time savings by storing everything in a centralized DAM system and use rules to auto-link assets to associated products. Everyone can access everything they need quickly and easily, which will significantly boost productivity.

2. Take your teams to cloud nine

So many different departments are involved in the digital assets management process. Keeping track of what needs to be done and when it needs to be done is tricky business. With a cloud-based DAM, everyone can access everything they need at any time, and from anywhere from a web browser.

A cloud-based DAM is regularly updated, so your teams will always be working off the most up-to-date and super-secure version. A powerful PIM/DAM solution enables you to create workflows to trigger alerts when a task needs to be completed. In other words, team members can really shine by focussing on their respective areas of expertise.

3. Super SEO

Over 35% of product searches starting on Google, so ensuring you rank well on SERPs is a no-brainer. But, in order to succeed at SEO, you need to optimize all your digital assets with keyword rich Alt Tags. You also need to think of things like page load time and how long visitors are spending on your site. All of this will be impacted by the quality of your digital assets.

Workflows within your PIM automatically re-size digital assets in your DAM to meet the requirements of your different sales channels. So, no need to worry about slow page load times! In addition, you can manage all Alt Tagging in one place, making sure you’re using your target keywords.

A final note is around videos that can be stored and managed within your DAM. Using video is really a no-brainer as they encourage visitors to spend longer on your page. Google recognizes this as a sign that you’re providing visitors with the information they need, which boosts your site authority.

4. Spread the word

Building brand awareness is always going to be the front-of-mind for any eCommerce business. To capture the attention of your audience, you need to make sure you stand out from the crowd. People are much more inclined to shop with brands and businesses they feel are aligned with their own beliefs and values.

As such, it’s vital that you clearly convey your values and tell your brand story so customers can level with you on a personal level. Make sure this is the case with rich, engaging, and high-quality digital assets.

5. Boost demand generation

To drive demand generation, you need to instantly communicate how you can help your customers. This is also where you want to highlight your best-sellers, promotions, and discounts. Because people process images and videos up to 60,000 times faster, it makes sense to use captivating digital content to draw in your audiences’ attention.

Because you have massive storage capabilities within your DAM, you can store all your promotional marketing materials in one place. As a result, your creative assets will be ready to launch at a moment’s notice.

6. Consistency is key

More often than not, customers will be interacting with your products on various different platforms. They may be scrolling on social media or avidly searching for deals on Amazon. Wherever they come across your brand and products, you need to make sure you’re conveying consistent messaging across all your sales channels.

Maintaining brand consistency is a key pillar in any omnichannel strategy. Having everything in one place makes it much easier to ensure all your digital assets meet your carefully crafted brand guidelines. What’s more, approval workflows can be created within your PIM/DAM, so you know you’re always releasing on-brand assets.

7. Create experiences your customers will love

One of the primary barriers to buying online is not being able to touch, try on and see the product in real life. For this reason, you should utilize your digital assets to help customers visualize what the product looks like and how it works.

How-to videos, lifestyle shots, sizing charts, and videos of the product in action offer an extra layer of reassurance. DAM enables you to give your customers all the visual aids they need to confidently hit buy. Again, because you can store so many media file variations, you can provide your customers with a wide variety of viewing options.

8. Increase conversion rates

The average conversion rate for eCommerce sites is a mere 2.86%. That’s why it’s key to make your site visitors feel confident in their buying decision. Things like high-resolution for zooming in, 360, and 3D views enable your customers to see the product from all angles.

When you offer these viewing options, you can achieve conversion rates 40% higher than those without them. Add to the experience with user-generated content i.e., other customers using or wearing your products, and you can instill even more confidence. The more confident a customer feels, the more likely they are to hit “BUY NOW”.

9. Reduce return rates

There’s nothing worse than receiving an online order that doesn’t resemble the beautiful product you were perusing online. 22% of products are returned because they don’t look the same as they did online. To avoid the time, cost, and overall nightmare of dealing with returns, you need to ensure your digital assets portray your products in the best, most accurate light.

Things like sizing charts can help you massively reduce return rates, which can be stored against your product listings within your DAM. Customers can figure out the exact right fit for them, they won’t be disappointed on delivery, and you can preserve your online reputation.

10. Provide great post-purchase experiences

The buyer journey continues well after checkout, so make sure you’re still delivering a top-notch experience, even after the goods have been delivered. This might include things like how-to-guides, care instructions, video tutorials, and product demonstrations.

The Pimberly DAM

The Pimberly DAM is a central repository for all the assets you need to deliver exceptional customer experiences. Our feature-rich DAM software will save you time and money by streamlining the way you manage all your digital assets.

For instance, Pimberly Auto-Sizing Charts use the information within your PIM to automatically generate totally accurate sizing guidelines for all of your products. Any changes made within the PIM will be reflected in real-time on your sizing charts which are stored in your DAM and published to your sales channels.

Furthermore, Pimberly AI saves significant amounts of time eCommerce and design professionals spend tagging digital assets. As you upload your images, videos, and other digital files, Pimberly AI uses powerful AWS Rekognition technology to automatically tag them.

All in all, a powerful Digital Asset Management system will help you craft online experiences that resonate with your customers. Right from the start of the buyer journey, right through to post-sale, you can dazzle and delight your customers every step of the way. Get more value from your creative assets and reap the rewards!



Infographic: PIM for Powerful eCommerce SEO

Search Engine Optimization (SEO) helps you increase the visibility of your online store in search engine result pages (SERPs). From backlinking to keyword research and understanding search intent, developing a successful SEO strategy can sometimes feel like spinning plates, and that’s where PIM for eCommerce SEO comes in!

That said, tightly managed product data will largely influence how effective your SEO efforts are. Quality product content, keyword-rich descriptions, media files, and the structure of your data all contribute to improving your SEO strategy.

Overall, when you increase the visibility of your eCommerce site, you’ll increase the number of visitors you get. As a result, you’ll be able to generate more sales – kerching!

PIM for eCommerce SEO

Whether you’re looking to boost Black Friday sales or put the focus on pricier products for better margins, PIM for eCommerce SEO will be essential. Centralizing product data gives you greater visibility over its completeness. With tools like workflows and lifecycle stages, you can ensure everything is enriched and optimized before publishing to your product pages.

By optimizing pages with your target keywords, you can make sure customers find your products easily. Site speed is always going to be a concern when you’re using a variety of different digital assets. However, A PIM automatically re-sizes images and videos, so you’ll no longer have to worry about slow page load times.

Famous last words

eCommerce websites are complicated beasts with loads of different pages. In addition to that, there are many cogs in a comprehensive eCommerce SEO strategy. That’s why it’s important to have powerful solutions to help you manage the complex process of boosting organic traffic.

In conclusion, PIM streamlines all aspects relating to your product data, images, videos, and site structure. Essentially, you can’t have an effective SEO strategy if you haven’t got streamlined data management processes. Check out this handy infographic for a full overview of how you can use PIM for eCommerce SEO.

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Why PIM and SEO Are Best Friends 

35% of product searches start on Google and 75% of people never go as far as the ominous second page. Essentially, this means you could be losing ¼ of your customers if you’re not prioritizing your eCommerce SEO strategy. The quality of the data and digital assets on your product pages will largely determine how well you rank on SERPs, which is why PIM and SEO are so closely linked.

In brief, the role of search engines is to help consumers find exactly what they’re looking for as easily as possible.  A strong eCommerce SEO strategy will mean you figure higher in search results. Therefore, your customers will find you quicker than they find your competitors, and you can generate higher revenues.

Why PIM and SEO are best friends

SEO isn’t just about keywords – there’s so much more to it, especially in an eCommerce SEO strategy! Detailed product data and high-quality digital assets are central to how well product pages on your site perform.

This is where PIM comes in. Product Information Management (PIM) systems are designed to streamline all eCommerce operations. Gather, store, enrich and distribute fully optimized product data and digital assets across multiple sales channels from one central hub.

Because PIM gives you total control over the quality of your product data, you can increase your chances of converting browsers to buyers. You can also create structured data and multiple product categories, making your eCommerce store easy to navigate. Search engines love structured data, and so do customers, so this is definitely something that’ll put you in good stead.


Your product titles and descriptions

Basically, you need to let your customers know that they’ve found exactly what they’re looking for. With that in mind, think of the keywords and language they’ll be using to search for your products.

Ensure your target keywords feature in the title and description. Your long-tail keywords need to be included in the product description, along with key features and benefits. Inject your brand tone of voice and give your product’s personality to entice your customers to hit “BUY NOW”. It’s a gift that keeps on giving once you’ve got it right!


Your digital assets

What’s a product page without any image or video?! They’re key players in the buyer journey, but they’re also essential in forming your eCommerce SEO strategy. They bring your products to life and should give your customers a totally clear view of what they’re about to buy. The keywords in your alt tags will play an important role in making sure this is the case.

Alt tags are essentially the bits of text that display when you hover over digital assets. In having the right alt tags in place, you can ensure your products get found and displayed in image search results. Video also encourages your customers to spend more time on your product page, which is an important ranking factor.

Search engines also often consider videos ‘premium content.’ For that reason, search results with video will place higher than those without. So, overall – video is a must, and high-quality images are key!


Your meta titles and descriptions

Your meta title and descriptions are going to be the initial bits of information your customer sees in their search results. Overall, they’ll be key in giving your customers a clear view of what to expect when they land on your product page. You only have 160 characters to effectively convey your product details and brand tone of voice.

That’s why striking a good balance between being concise and detailed will be vital in helping you stand out from the crowd. These are key in giving your customers a clear view of what to expect when they land your product page. Be sure to include your keywords in the meta title, and your long-tail keywords in the description for the best SEO results.


Your product reviews & user-generated content:

Giving your product reviews a good amount of attention has a multitude of benefits. Firstly, it’ll give you some great keyword ideas as you can look at the language your customers use when talking about your products.

Secondly, you can foster trust and loyalty with your customers by giving them real-life insight into what your products are actually like. As customers build a stronger rapport with your brand, you’ll likely see an increase in your conversion rates. Thirdly, user-generated content is an important ranking factor, so make the most of it!


PIM & SEO Squad goals

Think about your SEO as a customer-focused activity and the higher search rankings as a happy side effect! By using the right keywords across your product range,  you’ll create a sense of familiarity, and you’ll help Google understand your offering.

A solid PIM system manages your workflow efficiently, so you can produce product pages that are easy for your customers to find and navigate, plus search engines will love it!

As a cloud-based PIM solution, Pimberly can help you improve SEO. With infinite power, our platform provides virtually unlimited product capacity on demand. Optimize all your products and build your visibility across every search engine. Whether it’s organizing product information or tagging keywords, PIM and SEO have all the squad goals!

Keen to learn more? Here’s a handy little video overview with more tips and tricks