Whiteaway Group Set to Become the Coolest Whitegoods Retailer by Mixing up Their Product Information Management Processes
Whiteaway Group was established in 2007 and has around 240 dedicated employees working from beautiful offices in Aarhus, Denmark and Stockholm, Sweden.
It’s a young, ambitious and successful eCommerce business in rapid growth. With an innovative approach and a focus on providing the best customer experience, they are considered the leading online supplier of white goods in Scandinavia, with future plans to expand outside of the region
Whiteaway Group owns several online shops including Whiteaway, Skousen and Tretti marketplace – as well as the franchise chain Skousen, which currently operates in Denmark and Norway.
A Scalable, Time-Saving Solution Configured to Specific Business Needs
Prior to Pimberly, Whiteaway were using their own solution that had been developed in-house. As the business and the product range continued to grow, they realised this solution just wasn’t scalable. The other major challenge they faced was managing the system, as well as updating all the product information, which became a hugely onerous task for both the development and data entry teams.
Going forward, the team are looking to integrate the supplier data feeds with Pimberly so they can free up time for the development and data entry teams. As the business continues to grow, they will be able to easily configure the platform to their changing business needs without having to start from scratch – something they would have had to do had they kept their in-house solution. Pimberly provides them with all their product information in one place, making it a lot more user-friendly than their in-house solution, and means their teams can work together far more efficiently.
With our in-house solution, there were technical costs relating to supporting and managing the system but, with Pimberly, we’re able to save loads of time and also focus these resources on other technical objectives
Christian Cajus Rotbøl, IT Coordinator
Working Smarter, Not Harder with Better Collaboration and Decision Making
We feel empowered knowing that our teams are going into supplier meetings equipped with all the knowledge they need to drive the right conversations.
Getting the relevant teams working together in Pimberly has improved collaboration across the organisation, empowered the data entry teams to focus on their areas of expertise, and freed up more time for Senior Management to focus on strategic areas of the business. Team members can identify gaps in supplier information, driving decision-led conversations to ensure the maximum amount of quality product data is made available.
With the in-house solution they were using, there was no straightforward way of identifying which products were missing information. The lifecycles in Pimberly provide this information in a digestible way, so each team member knows exactly which products need to be updated and when those updates need to take place, enabling them to work much more efficiently.
Creating Better Customer Experiences with Fully Enriched Product Information
Whiteaway have specific data requirements in order for products to be published on their channels i.e., images and how-to videos. With their in-house solution, there wasn’t a way of knowing which products were missing information, so the product simply wouldn’t be available, resulting in missed sales opportunities.
With Pimberly, the team at Whiteaway now have clear visibility of the completeness of all their products, giving them the power to make updates quickly. This means more products with fully enriched information are available for customers, and it creates a much-improved online experience.
Also, because the product information management process has been simplified, it’s encouraged suppliers to provide that extra layer of product information so they can present their products to Whiteaway customers in the best possible light.
Seeing the changes made within Pimberly instantly reflected across our online channels is a huge success and a huge step forward in terms of getting the best results from our technical platform.
Christian Cajus Rotbøl, IT Coordinator
It’s like a whole new world of process and product presentation.We are very excited about our future with Pimberly there are so many things we’re looking forward to doing