“Pimberly has given us the right tools to move forward and grow.”
– Saf Ibrahim, Managing Director, WBYS
Offering a wide variety of footwear options, WBYS has built a portfolio of iconic lifestyle brands that includes globally recognised names such as Skechers, Tommy Hilfiger, Crocs, Calvin Klein, and Barbour.
To support this growth, WBYS partnered with Elevate Group, an e-commerce systems and creative agency, who played a key role in guiding the business through its digital transformation journey. Elevate not only introduced WBYS to the Pimberly platform, but also facilitated the seamless migration of product data from the existing systems, ensuring a smooth transition.
Before partnering with Pimberly, WBYS managed its product data using a Content Management System (CMS). This setup required them to manually gather data offline and then import it into an online platform, a process that was not only labour-intensive but also time-consuming. Without a centralised repository for their data, much of it was scattered across different systems, making it difficult to maintain consistency and efficiency.
Thanks to Pimberly and the implementation expertise provided by Elevate, WBYS now accesses a more structured and complete view of their data, enabling them to manage their growing inventory with greater ease and precision. This transition provided WBYS with the tools they needed to continue evolving as a leader in the online retail space.
“Pimberly allows us to work with larger product catalogues at scale and any changes on one of our products updated within Pimberly manifests itself across all our end channel sales points. This saves us up to 40 hours of manual labour time per month.”
Saf Ibrahim, Managing Director, WBYS
Initially, WBYS was not familiar with the intricacies of a Product Information Management (PIM) system. However, guided by Elevate’s expertise, they quickly recognised the limitations of their current methods and the potential of Pimberly to transform their processes.
The success of this transition is exemplified in the significant improvement in how WBYS manages and organises its data. Prior to Pimberly, WBYS faced a chaotic and overly complex data environment, which they described as “swampy.”
With more than 10,000 products spanning seven different sales channels—and plans to launch more marketplaces—maintaining accurate, enriched, and consistent data became a critical need.
By integrating Pimberly with Shopify, WBYS has unlocked even greater efficiency in managing and deploying product data. With Shopify’s seamless sync capabilities, enriched product information from Pimberly is automatically reflected on their online storefront, ensuring customers always see accurate descriptions. This automation eliminates manual data entry, reducing errors and saving time. Moreover, Shopify’s intuitive eCommerce features, such as dynamic inventory updates and flexible merchandising tools, complement WBYS’s streamlined data management, allowing them to focus on delivering an outstanding shopping experience.
Previously, WBYS relied on automated product descriptions that were generic and lacked depth, reducing their ability to engage customers effectively. WBYS leverages Pimberly’s enrichment tools to transform their product descriptions into unique, SEO-friendly content.
By simplifying keyword management and enabling more detailed descriptions, WBYS not only improved search rankings but also boosted customer confidence. The detailed, accurate product information helped shoppers make informed decisions, contributing to higher conversion rates and reinforcing the direct impact of high-quality data on business success.
Pimberly is fully customised to their requirements, from accurate labelling (e.g. identifying products as ‘vegan’) to optimising the overall data environment. As a result, WBYS now enjoys faster time-to-market and a more efficient process to keep their product data up-to-date and accurate.
“We are such ambassadors of Pimberly and you can only be an ambassador for a product if it works!”
Saf Ibrahim, Managing Director, WBYS
You can quickly import data into Pimberly from multiple sources in any form. The platform can connect to all your supplier, manufacturer and data feeds in minutes. You’ll see faster product on-boarding with less work!
Pimberly manages all of your product information, attributes and assets. Dashboards give a clear view of completeness across product ranges, and with the power to handle unlimited SKUs, Pimberly grows with your business.
