Reducing time to market with a central product database: Vision Linens

“As a business, we wanted one truth for all our product data and media in one place and Pimberly gives us that. It’s really easy to use and helps us get all our products quickly to market with content and media that is required by each platform.”

Marketplace Manager, Vision Linens










An out-of-the-box solution to reduce time to market

With over 200 years of experience, Vision Linens is a respected textile company, recognized worldwide for its presence in numerous markets. Collaborating with esteemed brands such as Marriott, Hilton, and Next, Vision Linens is committed to delivering high-quality, ethically sourced products and unrivalled customer service.

Year-on-year, Vision Linens has experienced exceptional growth. To support this growth, the company has invested in advanced technology to enhance efficiency and expedite product delivery while maintaining revenue growth. Pimberly has played a significant role in facilitating these advancements for Vision Linens.

A “single source of truth” for product data

Before integrating Pimberly, Vision Linens grappled with product data scattered across various platforms, from spreadsheets to internal databases and their ERP system. This decentralized approach created significant challenges for teams tasked with managing different facets of product data, lacking a unified hub for collection, management, and enrichment.

Pimberly has revolutionised Vision Linens’ data management landscape with a consolidated “single source of truth” for all product information. Previously, product creation was confined to within the ERP, resulting in minimal enrichment beyond basic SKUs and product descriptions. Now, all product data resides in one centralized location, streamlining management processes like never before.


Empowered by Pimberly, Vision Linens effortlessly integrates supplier data via feeds and exports it to retailers through designated channels, ensuring a cohesive and efficient workflow from start to finish.

Increasing efficiency and business revenue with PIM


Since adopting “a single source of truth” for their product data management, Vision Linens has experienced notable return on investment. Their efforts have resulted in a significant reduction in time-to-market, cutting down the process from days to mere hours. This streamlined approach has enhanced efficiency without overwhelming their teams.

Additionally, Vision Linens has observed an increase in revenue across various sales channels. Notably, their revenue from one particular marketplace has tripled in under two years.

A multi-use tool for various teams across the business

At Vision Linens, the management of product data spans across various departments, with the Marketplace team bearing the primary responsibility. However, other teams also rely on this data for various purposes, be it sourcing imagery or determining product data. Prior to the adoption of Pimberly, product information was dispersed across multiple platforms, posing a challenge for teams seeking specific details. Countless hours were spent scouring through extensive spreadsheets in search of specific product information.

With the integration of Pimberly, collaboration among teams at Vision Linens has been streamlined in managing and enhancing product data. The marketing team now utilizes Pimberly to verify and enrich product descriptions, effectively saving time that would have otherwise been spent navigating through numerous SharePoints.


Likewise, the sales team benefits from Pimberly’s efficiency by swiftly accessing information and imagery for customer inquiries, simply by inputting the SKU code. This seamless integration not only enhances productivity but also fosters cohesion across departments, ultimately contributing to Vision Linens’ overall operational effectiveness.

Looking to the future: Streamlining the data input process

Vision Linens is eager to integrate Pimberly’s advanced Vendor Portal functionality to enhance the efficiency of its data input process. With this integration, manufacturers of Vision Linen products will seamlessly input all necessary data into Pimberly during the production phase. By inputting this data prior to shipping, products can swiftly transition to sales channels managed by Pimberly as soon as they arrive at the warehouse.

An image of Pimberly PIM platform

Easily Import

You can quickly import data into Pimberly from multiple sources in any form. The platform can connect to all your supplier, manufacturer and data feeds in minutes. You’ll see faster product on-boarding with less work!

Centrally Manage

Pimberly manages all of your product information, attributes and assets. Dashboards give a clear view of completeness across product ranges, and with the power to handle unlimited SKUs, Pimberly grows with your business.