“What we like most about Pimberly is that we had a lot of guidance – it wasn’t a case of handing it over and leaving us to build it ourselves. We’ve had weekly calls with the implementation team, and we’ve built it exactly how we want it, with help every step of the way.” — Matthew Letts, Product Information Manager, Silmid
Operating in an industry where precision, compliance, and detailed product information are non-negotiable, Silmid has long managed a vast and diverse product catalogue. Different business units have maintained thousands of SKUs—ranging from 7,000 to over 10,000—each with unique data requirements.
Historically, the team used their ERP system as the central source for managing product data. While this approach served them well for many years, the growing complexity and volume of product attributes naturally required a more scalable and systematic approach. To keep pace with customer need, the business started exploring ways to evolve its data management practices and ready itself for increasing information demands.
As the company continued to scale, particularly following its acquisition by GracoRoberts in 2021, a more flexible and scalable solution would enable the team to work more efficiently and support collaboration across departments and regions.
A key consideration was the need for better data segmentation and governance. With cross-functional teams – such as compliance, e-commerce, warehousing, and marketing – all interacting with the same product data, Silmid required a system that could provide tailored access and met their requirements of quality and accuracy across the board.
With such a large and dynamic catalogue, Silmid’s team required fast and efficient data editing and management capabilities. Pimberly’s technology is built with this critical need in mind, supporting efficiency on-demand.
“When people ask, ‘Why do we have a PIM?’ I say, ‘You want to change the shelf life on 900 products? Give me 30 seconds and I’ll have done it.”
— Matthew Letts, Product Information Manager, Silmid
Silmid began its search for a PIM solution that would not only meet current requirements but also provide a strong foundation for future growth. After evaluating several options, the team selected Pimberly for its scalability, adaptability, ease of use, and ability to manage detailed and diverse data sets.
Pimberly allowed Silmid to define and manage thousands of product attributes – ranging from text and date fields to custom validations – creating a more structured and efficient approach to product data.
Pimberly’s integration capabilities also played a major role. The platform’s ability to connect with existing systems – including business intelligence tools, ERP, CRM/marketing automation, and web platforms – helped create a unified and accurate view of product data, supporting more informed decisions and streamlined operations.
“Pimberly offers enhanced data management and control, meaning different teams— such as product admins in the UK and in Arlington, Texas, as well as e-commerce and compliance teams—can work within their designated areas simultaneously and with 100% quality control.”
— Matthew Letts, Product Information Manager, Silmid
Since implementing Pimberly, the streamlined system has enabled Silmid to expand its product catalogue at an exponential rate. The ability to manage thousands of new attributes has contributed to a notable growth in product listings – which ultimately leads to strong eCommerce growth – year over year.
Overarchingly, the PIM solution has provided a solid foundation for future expansion. By integrating with other systems and providing a single source of truth for product data, Silmid continues to hold its leadership position in tackling the challenges of information on-demand in a global marketplace. This single source of truth – crossing borders, time zones, and diverse customer profiles across the GracoRoberts family of brands, will enable consistency and reliability at scale.
You can quickly import data into Pimberly from multiple sources in any form. The platform can connect to all your supplier, manufacturer and data feeds in minutes. You’ll see faster product on-boarding with less work!
Pimberly manages all of your product information, attributes and assets. Dashboards give a clear view of completeness across product ranges, and with the power to handle unlimited SKUs, Pimberly grows with your business.
