Maple Prime boosts productivity by 70% with Pimberly
“Pimberly gave us a clean, organised catalogue that we never had before. It changed how fast we work.”
IT Manager, Maple Prime
Multi-channel distribution with 5 channels
Accelerate time to market with 49 workflows
Over 78,000 assets centralised
Improved efficiency with bulk upload capabilities
- Sector: Multi-brand Retailer
- Industry: Personal Care Product
Maple Prime stocks a diverse range of products from brand-name mainstays to emerging products that are just waiting to take the market by storm. They specialize in the latest and most-effective fragrance, skincare, colour, body, smilecare, and hair-care products.
An unclear and unstructured catalogue
Before Pimberly, Maple Prime relied on a single attribute to store all product information, which made the catalogue unclear and difficult to manage. All data appeared in one long line of text, so teams struggled to separate attributes and maintain consistency. Items followed different formats, which made it almost impossible to prepare clean listings for the website or marketplaces.
The team spent hours exporting and filtering large spreadsheets to find duplicates, and this slowed down the launch process for new products. As Maple Prime added new categories, each manual step became more time-consuming and error prone. The company needed a structured centralised system that would support marketplace growth and deliver a clean catalogue for its new website.
“We had one massive attribute with everything in it. It caused duplicates, errors and hours of manual work.”
CTO, Maple Prime
PIM, workflows and automated structure
“The website and clean catalogue would not have been possible without it.”
CTO, Maple Prime
Maple Prime chose Pimberly for its clean interface, strong features and responsive support. The team wanted a system that offered automated workflows to help them work faster. Pimberly helped Maple Prime break the single attribute into structured fields using decision tables and clear rules, which eliminated the inconsistent formats that held the business back. Lifecycle stages were introduced for images, attributes and reviews, so each team could see what needed doing at every step.
The platform removed a large amount of manual work by allowing teams to complete updates in bulk and move products through the workflow without exporting spreadsheets. Pimberly also supported the build of the new website by supplying a clean and consistent source of product data. Training took four to six months, with personalised sessions that helped the team understand and refine their setup.
A small number of attributes were connected via API, while the rest of the process ran directly through Pimberly. The CTO led the project internally and introduced SOPs so staff could work with clear guidance.
Clean data and faster growth
Once Maple Prime rebuilt its catalogue, the improvements were immediate. The team cut many hours of manual work because workflows and bulk updates removed repetitive tasks. Productivity increased by around 70%, giving the business more capacity to grow.
The number of duplicate products dropped sharply because decision tables and structured attributes prevented errors at the source. Marketplace listings became simpler to prepare, and teams could launch products far more quickly than before. The business also used Pimberly to build its new website, as the platform provided the clean and reliable product data needed for a smooth launch.
Easily Import
You can quickly import data into Pimberly from multiple sources in any form. The platform can connect to all your supplier, manufacturer and data feeds in minutes. You’ll see faster product on-boarding with less work!
Centrally Manage
Pimberly manages all of your product information, attributes and assets. Dashboards give a clear view of completeness across product ranges, and with the power to handle unlimited SKUs, Pimberly grows with your business.
