Aldridge Security Reduces Proofing Time for New Products by 40% with Pimberly

Aldridge Security is the UK & Ireland’s largest security wholesaler drastically improved the speed and efficiency of adding new products across hundreds of brands thanks to Pimberly’s powerful product information management capabilities.

“Pimberly has helped us manage and enrich the product information of 45,000 products from over 290 brands and increased our speed to market by over 30%.”

Bryn Thomas, eCommerce Manager, Aldridge Security

Key Outcomes

Proofing time slashed by 40%

>30% increase in speed to market

Gained total trust in data accuracy

Ability to add thousands of products in minutes

Sector: Multi-brand Retailer

Industry: Security

Pimberly Products: PIM, e-Catalog

Family-run  Aldridge Security is the largest security wholesaler in the UK & Ireland. They stock over 290 brands and are amongst the largest global distributors for Asec, Evva and Silca. Established in 1951, Aldridge Security has found continued success by being a trusted supplier to independent customers rather than end users and supermarkets.

“Everyone at Pimberly is great to deal with – friendly and always looking to help. The Pimberly Support Team are knowledgeable and extremely responsive – sometimes they’ll tell me that they’ve fixed something before I even know there was a problem.” Bryn Thomas, eCommerce Manager, Aldridge Security

The Challenge: Expanding the Product Range Whilst Maintaining Data Quality

Managing nearly 300 brands with diverse product ranges is no easy task. Aldridge struggled to scale, relying on people rather than processes, and inadequate tools like individual spreadsheets rather than a solution properly integrated with their ERP.

This meant Product Managers creating inconsistent data, followed by a lengthy and manual proofing process, and time wasted waiting on product details and imagery – all leading to a very frustrated eCommerce team. The result was unacceptable delays in getting products to market, and inconsistent data between their website, catalogues and customer materials.

This was impacting customer experience and sales. Customers expect consistent and accurate product information when they research purchases, especially for critical security equipment. Poor quality data kills conversion rates, and the inability to quickly add new products put Aldridge Security at a disadvantage in the marketplace.

“Before implementing Pimberly, the proofing of products was a protracted process — we needed to stop new products being some of our best-kept secrets and get them to market as fast as possible, otherwise they are just tying up shelf space and cash flow.” Bryn Thomas, eCommerce Manager, Aldridge Security

The Solution: Modern, Powerful Product Information Management from Pimberly

Aldridge Security deployed Pimberly to manage the flow of product information from their ERP to the web platform more efficiently. Pimberly is the central source of truth for all product information, across over 45,000 products and 65,000 assets.

Pimberly has enabled Aldridge Security to automate data quality across all their products by implementing a quality scoring system – Product Grading – based on a defined set of criteria. Business users can now get an at-a-glance overview of the quality of each product’s information and quickly resolve issues, enhancing consistency across products.

Pimberly’s e-Catalog feature has also transformed the process of proofing product information. At the press of a button, Pimberly generates a website with clean, easy-to-digest product information that Product Managers can quickly review in one place.

This all significantly reduces the labour required to populate their website, they also produce customised product data for their customers which means customers have access to all new products, and product data updates, as soon as they are added to the website, giving Aldridge total confidence in the quality and accuracy of their product data.

Gone are the days of relying on manual processes, labour-intensive data entry and managing desperate data sources. Pimberly automates the flow of data from SFTP locations and APIs, including time-sensitive information such as up-to-date stock figures.

“As Pimberly evolves and understands our requirement more they pro-actively make suggestions as to how their platform can further improve our processes. The latest examples of this are product grading and e-Catalog.”

Bryn Thomas, eCommerce Manager

Outcomes: Faster Time to Market

These features have slashed proofing time by 40%, whilst dramatically improving data accuracy. Aldridge Security can now add thousands of new products within minutes. This gives the business scalability without sacrificing data quality – in fact, key stakeholders report more than 30% improvement on speed to add products alongside better-than-ever data accuracy and consistency.

Pimberly has given Aldridge Security a stable foundation to simplify the tech stack, all whilst modernising and future-proofing their solutions. It has taken over a decade to build up Aldridge’s product imagery and details, and this is now one of their most valuable company assets. As such, Aldridge needed to ensure that as the data continues to grow it remains safe, stable, and the data integrity remains consistent. Just having the data isn’t enough, a central repository to effectively maintain, interrogate and distribute the data is crucial.

“Thanks to Pimberly, I now have total trust in my product data, however its real strength lies in how it exports product information to various channels – be that web, catalogues or direct to customers. All we have to do is update it in a single place and it automatically disseminates; it’s just so easy.” Bryn Thomas, eCommerce Manager, Aldridge Security

Looking to the Future

Pimberly has given Aldridge Security a stable foundation to simplify their tech stack, all whilst modernising and future-proofing their solutions. Aldridge’s product imagery and details, built over a decade, are one of their most valuable company assets. This content is now in safe hands and more accessible than ever thanks to Pimberly.

Easily Import

You can quickly import data into Pimberly from multiple sources in any form. The platform can connect to all your supplier, manufacturer and data feeds in minutes. You’ll see faster product on-boarding with less work!

Centrally Manage

Pimberly manages all of your product information, attributes and assets. Dashboards give a clear view of completeness across product ranges, and with the power to handle unlimited SKUs, Pimberly grows with your business.

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