What is Product Syndication?

The product data syndication meaning is distributing product data feeds across several eCommerce platforms, marketplaces, and sales channels while adhering to each of their unique criteria. In essence, it is the act of distributing product data in a style that is appropriate for each platform across sales channels. Let’s examine in depth what product syndication entails and how important it is for your business.

ll eCommerce websites employ product sheets or pages that include all pertinent details about a product or related model. Additionally, more or less in-depth explanations, technical parameters (size, weight, capacity), and visuals (pictures, videos) are frequently included on these product sheets or websites. They better depict or explain the product. Additionally, they include any additional choices, attached equipment, etc. 

This material – which has been centralized inside your databases – may be used by other partner distribution channels and can be accessed by their consumers. Such flexibility is mostly thanks to an automatic technological solution known as product content syndication. Product syndication allows for your products to have a much wider breadth. 

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Product content syndication

Product syndication, like a PIM platform (Product Information Management), enables you to quickly and easily distribute all of your product sheets to all related offerings (websites, mobile apps, etc.). Additionally, you can distribute data as well as to the third-party points of sale of your partners, such as marketplaces, physical stores, etc.

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To put it another way, eCommerce content syndication streamlines any time-consuming, repetitive procedures. The procedures typically involve gathering, standardizing, and enhancing product sheets or pages. This allows your marketing as well as eCommerce staff to concentrate on work that has a greater added value. Additionally, you’re able to gather useful syndicated retail data to allow you to find the best strategy to guide your operations.

Product content syndication strategy

An essential component of omnichannel marketing is automating the distribution of product material. Here are some crucial steps that will guide you on how to syndicate content syndication strategy:

Optimization of Product Data

The caliber and scale of the data syndication must be taken into account before considering the product syndication process. Your data may be optimized by search engines once it has been consolidated, standardized, and validated. This makes sure that your items are prominently displayed and simple to find. Additionally, the success of the data can be evaluated across the channels used for product syndication. Also, user metrics like click-through rates and time spent on the page may help you locate hot spots. These are places where the messaging may need to be improved or changed before being syndicated.

Choosing the Right Product Syndication Solution

It’s time to select the best eCommerce syndication solution, one that will increase the value of your brand. The solution should boost product visibility to targeted audiences and produce qualified leads. More conversions should appear now that every one and zero in has been optimized for omnichannel success.

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Measuring Success

It can be tedious to measure the success of a marketing campaign, especially for one that uses a variety of owned and unowned channels of distribution. The question of whether and how product data syndication generates enough high-quality leads for a good ROI must be answered. It’s essential to find a solution no matter how challenging that may be.

Product content syndication tools

To ensure you’re getting product data out, you may combine PIM with those other technologies. Here are a few illustrations of what you can do with syndicated data tools:

PIM and Plugins

You can combine a PIM with a plugin if you don’t already utilize it or aren’t ready to adopt a feed management system. You should constantly examine the syndication choices in your PIM, as we previously indicated, and choose to add on what works appropriately for you. For instance, if you’re using Plytix and need to transfer product data to Shopify, you may just utilize the direct Shopify connector instead of the Moose Sync plugin. This is just one example of a kind eCommerce syndication that is common practice.

If you do require a plugin, you might want to have a look at Wyomind, Moose Sync, and WP ALL Import. You may import and export product feeds with these plugins to systems like WooCommerce, Shopify, and Magento. They all contribute to making the process of transferring data to various channels easier, even if they all operate differently and a few are better for particular platforms than others.


Check to determine if there is an FMS that connects to a particular channel within your multichannel strategy if your PIM doesn’t. An FMS makes it easier to share or transfer data to the appropriate locations. Simultaneously, it assists you in managing the multiple feeds for each sales platform. To assist you in maintaining the quality and correctness of your product information, you should still utilize your PIM in conjunction with an FMS.

Your PIM will allow you to update all of your product details from a single spot, giving you a complete overview of how it appears and highlighting any gaps. The FMS will then take this information and transmit it to the appropriate channels. These two softwares can act in conjunction as fantastic syndicated data platforms. 

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Product data syndication

Syndicated data is a sort of aggregated data that combines product retail sales performance based on a certain set of criteria. This information may come from shopper panels, store sales data, or a mix of the two. It enables you to use anything you require to make educated judgments while avoiding concerns about POS data vs. panel data. When you syndicate product data eCommerce becomes much more fruitful.

To maintain data consistency, the data is imported, combined, improved, and then synced across different feeds. The respective platform syndicates the data then sent to as many sales channels as the manufacturer, producer, or suppliers wish.

All of the procedures that must be carried out to deliver goods are collectively referred to as “product information syndication.” Typically, producers and makers ship these goods to customers who are shopping on store websites or marketplaces. These procedures are collectively referred to as “product information syndication.” The system is also in charge of syndicating and synchronizing the product data needed for direct-to-consumer marketing plans.

Syndicated data primarily serves two practical purposes: protecting your market with competitor information or expanding your brand using market insights. Three significant research firms provide syndicated data: Nielsen, IRI, and SPINS. These businesses carry out in-depth market research and collaborate with a few merchants to provide reports that CPG and retail businesses may buy.

Bottom Line

Using product data syndication software is the need of the hour for growing online businesses. As customers are becoming more and more demanding, businesses are more eager than ever to deliver the best to their customers, which requires efficient product data syndication software. You can contact us at Pimberly if you want effective tools to enhance your product syndication software’s performance.