Top Reasons to Leverage a PIM’s eCatalog Feature

Leverage PIM eCatalog

Similar to a normal catalog, a PIM catalog system maintains product data, but it has additional features and flexibility. Modern PIM online catalog software is more advanced and all-inclusive than that of legacy PIMs, allowing you to handle every facet of product information without having to do too many extra steps. eCatalogs, on the other hand, are primarily used to develop and preserve product information.

Certain PIM products have integrated digital asset management (DAM) features. Businesses may store, manage, arrange, and distribute their digital assets in a single, centralized location with the help of a DAM system. They establish a single source of truth for every aspect of an organization’s product information when combined with a PIM platform. Even further, having a hybrid PIM/DAM solution is a great way to optimize your PIM eCatalog.

Optimize PIM eCatalog

Online retailers want a location to manage their product data effectively and in a sane manner. You receive one overview of your product data using a PIM product catalog, ensuring that all employees have access to the same data. Product data formats provide countless opportunities to expand product offerings.

PIM eCatalog workflows encourage close cooperation across different departments inside the company; powerful outcomes are produced when customer representatives, product designers, merchandising, marketing, copywriters, photographers in particular, translators, and finance teams work together efficiently towards a common objective. Therefore, optimizing a PIM product catalog according to your market needs is a breeze.

Benefits of a PIM catalog

The following are some of the significant benefits of the PIM eCatalog feature:

Improved efficiency

When you integrate eCatalog with PIM, it makes it easier for customers to view your products. Customers can easily browse your product list and filter items based on specific demands when your eCatalogs are generated accurately and error-free. Improving the customer experience is a welcome byproduct of improving processes and workflows for your eCommerce team.

Personalization and convenience

Customers can simply filter products according to interests and preferences with PIM eCatalogs. Customers can peruse the company’s online catalogs from any device with internet access by accessing them via the company homepage or other marketplaces.

Better chances of cross-selling and upselling

Certain eCatalog types gather user information to enable features like product recommendations. By using this functionality, eCatalogs can increase the possibility that a client will purchase by suggesting alternatives or related products.

Improved search mechanism

The flexibility that comes with eCatalogs makes this possible. However, how well you handle the content generation step of the eCatalog production process will determine how useful this functionality is. Customers can use product codes or keywords to search for certain products in an appropriately designed eCatalog.

Top reasons to leverage a PIM online catalog

Here are some top reasons for leveraging a PIM online catalog:

Improved content quality

With a PIM, you have the proper infrastructure to deal with your products more efficiently and effectively. This implies that producing excellent product information is simple. Properly written product descriptions move the proper kind of customers toward making a purchase. A product’s ability to pass the checkout process depends on its capacity to add photos, videos, and other assets in one place.

Increased productivity

Work more nimbly if your staff has access to a back office database of all your products, which they can edit without interfering with your eCommerce business. Your team can concentrate on ensuring that the product information is as precise as possible when it is organized using a PIM.

Improved customer experience

Customer-focused product structures and categories can be established with a PIM system. As a result, site navigation is much more user-friendly. All of the pertinent products appear when users conduct precise searches, such as looking for a specific size or color. Customers’ search times are shortened as a result of this easy and quick way to find products.

Improved ROI

A well-designed, contemporary PIM can dramatically increase the volume of sales you make. Numerous businesses that use PIM report lower product returns and higher conversion rates.

Best tools for a PIM product catalog

The following are a few of the best tools to use for a PIM product catalog:

Pimberly

Pimberly’s eCatalog allows Pimberly customers access to their very own online catalog, completely unconnected to their existing webstore.  This empowers users to seamlessly upgrade their internal product information, merchandising and digital shelf operations for a near-instantaneous transition for online listings.

Semarchy

One of the greatest PIM programs available is Semarchy, which offers a platform with smart data hubs that assist companies in many ways. By improving the general caliber of the data, the Semarchy platform manages every detail of information management and optimizes the data flow according to your needs.

Syndigo

Reputable content hub Syndigo makes it easy for manufacturers, distributors, and retailers to optimize product material. In addition to providing brands with actionable customer insights, crucial to business product Key Performance Areas, alerts, and much more, the platform helps you to monitor all data content.

Leverage PIM eCatalog

Before releasing your products in a catalog, PIM is a great platform to store all of your product information. Suppose you have to rewrite lengthy product descriptions for sales and marketing to publish your catalog. Although it will be a laborious procedure, you can automate it with a product management platform. It automatically updates and verifies the accuracy of the product descriptions after storing all pertinent data.

Additionally, managing multilingual material, organizing product codes into different categories, and aligning product photos are all simple tasks. Remember that you are going to possess a ton of data to keep track of and update frequently. PIM makes sure you don’t run the danger of misplacing important data across numerous routes. Any data is available to you anytime you need it.

Bottom line

eCatalogs are a primary feature of any business’s marketing strategy. The above-mentioned reasons are enough to prove how important it is to leverage a PIM eCatalog feature in today’s digital era. If you are in search of more efficient management tools, contact us at Pimberly for the best services in town.